Walt Mossberg and Kara Swisher of The Wall Street Journal hosted the D9 (D: All Things Digital) conference May 31 to June 2 in Rancho Palos Verdes, California. The annual event featured compelling interviews and demonstrations from an array of top media and technology executives representing companies such as HP, Twitter, AT&T, Nokia, Netflix, Disney, Adobe and many more.

The D conference was established in 2003 by columnists Mossberg and Swisher as an annual showcase for technology innovators and big names from the worlds of business, entertainment and occasionally politics. This year the title was “D9” (indicating its ninth year). The conference is known for hosting influential heavy-hitters and its somewhat exclusive nature. Typically, attendance is limited to about 500 guests.

ETCentric readers were quick to forward relevant news items and announcements that emerged during this year’s show. The following is a collection of links to articles and videos submitted by our readers, accompanied by their comments:

D9 Video: Eric Schmidt Highlights

• Google, Apple, Amazon and Facebook are successfully exploiting global platform strategies.
• Challenge working with entertainment companies since taking content from scarcity to ubiquity.
• Also need to deal with disintermediation and piracy. On privacy, Google will remain a place where you can do anonymous searches. And committed to insuring you have control over information they have on you.
• We’re seeing the consumerization of IT that will lead to the death of IT as we know it.
• There are not sufficient resources to develop for more than the two largest players: Google and Apple.
• Search is moving from link-based answers to algorithmically-based answers using artificial intelligence.
• Concerned about a balkanization of the Internet, which will lead to an Internet per country.
• If you’re concerned about security, use the Chrome browser and use a Mac.

Google Shows Off Its Groupon Killer, Launching Tomorrow

• Video of Eric Schmidt’s demo of Google Wallet and Google Offers.
• Google is not charging a processing fee but is taking a share of the offer.
• Credit card companies are willing to upgrade the POS terminals to get benefits of higher security.
• Lookout Groupon, LivingSocial, etc.!!!

Groupon CEO Andrew Mason on Google, Clones and Hubris – But Not on an IPO

• CEO sees Groupon evolving in three phases so far: One – the Daily Deal, Two – Personalized Deals, and Three – a technology company where they become more integral to a person’s daily life (i.e. wherever they are and whatever they want to do, they can get a deal right now based on the inventory of available deals).
• Could you use Groupon to sell media?

D9 Video: Microsoft’s Steven Sinofsky on Windows 8

• 95 percent of how the world gets on the Internet is through Windows.
• Windows 8 will be a “modern” rethink to enable PCs and tablets to satisfy “things they say are solved in an iPad” and still bring all the benefits of Windows.
• Video demo of Windows 8 showing touch-based UI (can still use mouse too), live tiles.
• Targeting 2012.

D9 Video: Fanhattan Demo

• Free video discovery app Fanhattan launched at D9 this week.
• The iPad app serves as a directory and discovery engine, sourcing reviews and ratings from Metacritic and Rotten Tomatoes, while organizing related content from the likes of YouTube, IMDb and Amazon.
• Also shows pre-release version running on an Internet TV which is capable of creating a branded movie page in this case for Pirates of the Caribbean.
• It connects to iTunes, Netflix, Hulu and the ABC Player to view TV and movies.
• CNET review: “This free iPad app sounds simple–it finds stuff about movies and TV shows you want to watch–but the depth of the content, utility of what the site does, and clarity of the interface just puts this app on a different level than anything else I’ve seen.”

D9 Video: Hewlett-Packard CEO Leo Apotheker

• WebOS will be available to other companies and enterprises for their own use.
• Goal is to create an end-to-end ecosystem that figures out on a single device in the Cloud whether you’re doing enterprise or private work.
• HP can create a large ecosystem of printers, PCs and tablets amounting to 100 million devices a year itself. They hope to interest others as well.

D9 Video: Reed Hastings Highlights

• On Netflix’s virtuous cycle: the more content they get, the more members they get and they can pay more for content.
• Consumers want all the new stuff but that’s very expensive.
• At $8/month, they’re a compliment to the new stuff.
• The news stuff will remain pay-per-view since has higher margin for content owners.
• Can grow from 24 million subscribers currently to capture Internet TV and tablet viewers plus a share of the 5 billion active mobile phone users worldwide who like video.
• Need to stay innovative.
• Focus on talent density, which is the fewest number of talented people.

D9 Video: Twitter CEO Dick Costolo

• Took three years to send the first billion tweets. Now sends a billion tweets every SIX days!
• There are over 600,000 developers who have downloaded over 900,000 API tokens.
• Will look to TweetDeck (recently acquired) as the professional UI.
• Rolling out a native photo sharing app, relevance sorted search results and web intents which allows you to add a Twitter client into your website. 80 percent of advertisers using promoted tweets renew.
• Advertisers are experiencing very high engagement rates (VW’s ad: 52%).
• Focused on success of business, not IPO.

DARPA – The Coolest Agency You’ve Never Heard Of: Regina Dugan at D9

• Regina Dugan’s DARPA t-shirt says “Impossible, Improbable, Inevitable” which describes the progression of their programs.
• Developed Internet, GPS, stealth, night vision, UAV, MEMS technologies.
• DARPA’s Mission is the “prevention and creation of strategic surprise.”
• Encourages programs to have the big success.
• So that means they can’t fear failure. Fear of failure is the limiting factor.
• Talks about growth in need for cyber security, new computing architectures, explosive detection system.

D9 Tech Demo: Inkling

• Inkling reinvents the college textbook for the iPad that is both interactive and social.
• Rather than paying $200 for a book, you can buy it a chapter at a time for far less cost since the content is not re-sold like a physical book.
• See impressive video demo.

Seth Grimes of InformationWeek reports there is a growing demand to analyze social media tools such as Facebook and Twitter, but he has yet to see “satisfying criteria” for assessing existing analysis tools. This article outlines what Grimes considers to be six fundamental missing pieces in analysis tools that could prove effective in measuring social media.

Grimes breaks his approach down into six basic categories: Metadata, Resolution, Integration, Alignment, Interface, and Walk the Talk. The following are excerpts from his rationale.

1. Metadata: “Let’s not look at messages in isolation, as so many tools do. SMA tool makers: Help us understand message diffusion and discourse (threaded conversations) with an analytic that incorporates demographics.”

2. Resolution: “Content analysis is the real challenge, getting at the entities (names of people, companies, places, products, etc.), facts, opinions, and signals. For this, you need sophisticated natural language processing (NLP) and sentiment analysis with the ability to resolve parts of speech and, especially for source materials longer than tweets, to spot co-references including anaphora.”

3. Integration: “To integrate, or link records across sources, you need to capture or discern identity. I think the information is more available than most people would suppose, with significant digital sleuthing involved in discerning it.”

4. Alignment: “I’m looking for analysis tools that measure and predict social’s ability to drive business transactions — money-making outcomes — as well as how business news will play out on social platforms.”

5. Interface: “BI tools will typically let you nest variables in an axis to create a pivot table with several dimensions. You often have a choice of measures — sums, counts, percentages, calculated values — and the ability to navigate up and down dimensional hierarchies (such as year-quarter-month-week-day) with automatic value aggregation. I rarely see these capabilities in SMA tools.”

6. Walk the Talk: “I look for clue-ful SMA suppliers. If a company doesn’t know how to use social media effectively, or if it won’t make an effort, do you really want to trust it with your business? The question isn’t moot; anyone who spends time on social platforms can tell strong from weak social engagement and has seen instances of both.”

Earlier this year, Mass Relevance commented on the possibility of “Social TV” developing from the interaction of Twitter and television. The post indicates that successful integration could, in fact, rescue live TV.

Addressing the NewTeeVee Live conference on this topic, Twitter Media team’s Robin Sloan discussed how Twitter has recently been used to enhance the live viewing experience, including: running commentary from reps of a given show, viewers tweeting about a program, and live integrated content where viewers tweet about the show and selected content is actually incorporated into the program.  The posts suggests that this last approach is, “tremendously undervalued, and represents no less than a complete revolution for the television industry.”

Mass Relevance reports that tweeting to a show could create some dynamic possibilities for increasing viewer engagement. Examples include swapping out viewer mail segments on talk shows with live tweets, soliciting questions via live tweets on political commentary programs, and incorporating Twitter into the rapid-fire approach of sports analysis shows such as Pardon the Interruption on ESPN.

The report summarizes the win/win potential: “With the audience actively participating — to drive the direction of the show, to interact directly with TV celebrities from the comfort of their living rooms, and ultimately to see their name in lights — media companies will be rewarded with a truly engaged audience, something that is not possible in a DVR-recorded, time-shifted world. Since audience members only get this shot at notoriety by interacting with the show, they are effectively forced to watch it live. This social TV experience is good for the media companies (increased ad sales), good for the advertisers (increased exposure), and — if they’re smart enough or witty enough or artful enough in their Tweets — good for the watching participant (a shot at glory).”

IntoNow is a new iOS app that identifies and tags live TV shows in realtime, creating something similar to Shazam, but for television rather than radio. Users press a button on the app interface while viewing a television program and, with the aid of a platform called SoundPrint, the app uses the program’s audio for identification within 4-12 seconds. The results appear on the iPhone or iPad screen and can be shared via social networking entities such as Facebook or Twitter, or can be added to a Netflix queue.

Engadget has a video demo where the user is watching CNN on a laptop (place-shifted via SlingBox), and uses the IntoNow app on an iPad to identify the TV stream. Based on the sharing features, users can also see what their friends are watching, check out program info for selected shows, and even leave comments. Social interaction is taken to the next level with push notifications in which the app lets users know when their friends are viewing the same content.

This is yet another step toward media content sharing that may significantly impact consumer viewing habits. Engadget reports that the initial launch is iOS only, but the company has plans to tackle other platforms such as Android.

Related Forbes article/review: “IntoNow Just Foursquared TV. Can It Groupon Its Commercials?” (3/25/11)