On September 15, Walmart will debut its anticipated Walmart+ subscription service. At $98 per year, the new offering is intended to compete with Amazon Prime, priced at $119 per year. Walmart+ requires an order of at least $35 for free shipping directly from stores to customers’ homes. It offers 160,000 items, including produce and groceries, and subscribers will also get a 5-cent-per-gallon discount at its affiliated gas stations. Walmart hopes its many stores’ proximity to customers will mean delivery of fresher food than its rivals.

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Online shoppers are now expecting their purchases to be delivered faster and cheaper, and online retailers are scrambling to meet the delivery demands of today’s consumers. According to a Deloitte survey, only 18 percent consider the standard five- to seven-day shipping “fast,” while more than 90 percent consider same-day to two-day delivery “fast.” Many shoppers aren’t willing to pay more for fast delivery either. Amazon Prime’s two-day shipping service set a new standard for retailers. Continue reading Online Retailers Follow Amazon Prime’s Lead in Fast Delivery