YouTube is rolling out HDR support for videos that offer improved picture quality, higher contrast and more vibrant colors. The launch is limited, since HDR is still entering the mainstream, but the video-sharing site is preparing for its future. TechCrunch reports, “if you happen to own an HDR-enabled TV today, you can view HDR content on select YouTube channels going live with the enhanced content, like MysteryGuitarMan, Jacob + Katie Schwarz, and Abandon Visuals.” HDR videos can also be streamed “through Google’s newer Chromecast Ultra device, which debuted earlier this fall with 4K and HDR support.” Continue reading YouTube Introduces High Dynamic Range Support for Videos

According to the seventh annual edition of the Ericsson ConsumerLab TV & Media Report, the weekly amount of time that consumers spend watching TV and video via mobile devices has increased 85 percent over the last six years. The report notes that 1.1 billion consumers now use their smartphones or other connected mobile devices to watch streaming video. Average time watching mobile video has jumped more than 200 hours a year since 2012. Overall TV and video viewing is up 1.5 hours per week, while there has been a 2.5 hour per week decline in television fixed screen viewing. Continue reading Watching Video on Mobile Devices Increases 85% Since 2010

Snapchat just changed how it compensates the companies that supply content for its Discover section. Rather than share ad revenue, Snapchat plans to pay content partners a flat licensing fee — similar to what traditional TV networks do. When Discover launched in 2015, Snapchat shared ad revenue, with the terms varying depending on the specifics of the partnership and sales team. The new plan is a win-win: Snapchat will fully control its ad inventory and publishers will have a guaranteed and reliable compensation for content. Continue reading Snapchat Swaps Shared Ad Dollars with New Licensing Deals

Instagram’s Explore tab for displaying personalized content has evolved from a simple algorithm to a more sophisticated discovery platform for photos and videos. Through its “Picked For You” feature, Instagram added custom channels inside Explore for more personalization. Now, the social platform is introducing a new video channel called Events that “will be personalized for each user and feature videos from concerts, sports games, and other live events depending on what’s happening around the world, what types of live events users are interested in, and what type of accounts the user follows,” reports TechCrunch. The new feature could compete with Snapchat’s Discover channels. Continue reading Instagram Adds Events Channel to Explore Concerts, Sports

Jukin Media has created a business model that leverages social media and the financial possibilities involving viral videos. The company searches for popular online videos, pays the video creators, “and then licenses clips out to digital media companies, brands and morning news shows,” explains The Wall Street Journal. “Think of it as Getty Images for viral videos,” said Jukin CEO and founder Jon Skogmo, who has also launched social channels that feature the unique content. The clips are becoming popular for advertising as well. “Brands are very attracted to this type of user-generated content,” said Skogmo, “especially when they’re seeing everyday people playing with their products.” Continue reading Jukin Media Creates Variety of Opportunities for Viral Videos

The music industry and YouTube disagree over the efficacy of YouTube’s Content ID system, which tracks content for which royalties are due. According to YouTube, Content ID is 99.7 percent accurate and responsible for $3 billion in payments to the music industry. However, music rights holders put Content ID’s accuracy at about 50 percent, adding that they must engage in time-consuming daily manual searches to find offenders. Also at issue are rates, with YouTube’s payments considerably less than those from other streaming services. Continue reading Music Industry, YouTube in Stalemate Over Copyright Tracking

Facebook just introduced a new way to view panoramas and VR photos on smartphones. Rather than zooming in and out, the new feature, dubbed 360 Photos, will allow the user to simply upload a panorama or photo from an iPhone, Samsung Galaxy, 360 app or the Ricoh Theta camera and its ilk, which Facebook will then convert. Via a compass icon, the user can then scan the photo by tilting the phone or click/tap-and-dragging. A Gear VR user can tap the “View in VR” button to scan the 360 photo by moving his head. Continue reading Facebook Launches 360 Photos for Sharing Immersive Images

In the latest battle between musicians and streaming outlets, the music industry has united to fight YouTube for higher royalties. Katy Perry, Pharrell Williams and Billy Joel signed letters requesting changes to copyright laws; high-profile manager Irving Azoff criticized YouTube in an interview and a Grammy Awards speech. Recently released annual sales statistics buttress the musicians’ point of view: statistics show that, despite huge audiences, YouTube pays less direct income to musicians than vinyl record sales. Continue reading Artists, RIAA Target YouTube in Latest Round of Royalty War

Facebook now puts viewer comments and reaction emoji as an overlaid graph on Live videos. That enables a user who fast-forwards through a recorded Live clip to identify which parts of the video are worth watching and which can be skipped. The new capability could encourage amateurs to pay more attention to how their videos are shot and paced, ultimately making their content more compelling. Periscope offers a similar ability to leave real-time feedback in the form of “hearts” on live streams. Continue reading Facebook Overlays Live Video with Viewer Comments, Emoji

The NBA, partnering with BroadbandTV (BBTV), has introduced a new multi-platform video initiative, NBA Playmakers. Aimed at millennials, the new online video network allows fans to make their own videos, with access to some NBA content and inclusion on a soon-to-launch YouTube channel. A video that draws a big audience or shows special talent will win its creator tickets, access to the NBA video team and other goodies. This initiative is the first foray that the league, with BBTV, plans to showcase high-quality fan content. Continue reading NBA Debuts Fan-Created Video Initiative Aimed at Millennials

For the first time, a U.S. broadcast network is allowing distribution of Olympics highlights off its own platform. Snapchat just inked a deal with NBC to do exactly that for the 2016 Summer Games. The social media app will create a dedicated mobile channel. Content will come both from BuzzFeed, which will curate short clips and behind-the-scenes content to the Snapchat app’s Discover channel, and from Snapchat itself, which will create daily “live stories” from content from NBC, athletes and sports fans at the games. Continue reading NBC and Snapchat Sign Landmark Deal for Summer Olympics

The Fine Brothers achieved YouTube stardom by recording people’s reactions to viral videos. Now, the duo is expanding its video series by granting licenses to other creators to make their own versions of “react” videos. All of those videos will be aggregated into a YouTube channel called “React World” that specifically features fan-produced content. This new channel intends to not only keep fans engaged, but also help Fine Brothers Entertainment further monetize its brand. Continue reading YouTube’s Fine Brothers Call On Fans to Make ‘React’ Videos

Competition in the OTT video market has heated up over this last year, and will likely build over the coming year, say some experts. Currently in online video, the top five online video destinations account for 85 percent of the market share. High-trafficked video destinations include YouTube and Facebook and TV brands such as ESPN, CNN and Fox Sports. But the mid-to-long tail sites have almost no video — which is worth significantly more than display advertising — making it an opportunity that’s been waiting to happen. Continue reading Internet Service Providers Compete for OTT Video Dominance

The tension between intellectual property owners and user-generated video sports replays came to a head when Twitter deactivated two popular sports accounts: Gawker Media’s Deadspin, with more than 887,000 Twitter followers, and @SBNationGIF, an offshoot of Vox Media’s SB Nation. The takedown came in response to complaints from the National Football League. But critics note the fuzzy line between fair use and IP infringement; some sports leagues, such as the NBA, regard user-generated videos as marketing, not infringement. Continue reading NFL Stops Fans From Sharing Sports Video Clips via Twitter

Vimeo, the IAC-owned video platform, is now investing in its first original programs. Since its launch, Vimeo has served as a platform for creatives to sell or rent content directly to fans. Vimeo is now funding three projects: the second season of “The Outs,” which debuted online in 2013; a stand-up comedy special featuring Bianca Del Rio, and a short film, “Darby Forever,” from “Saturday Night Live” cast member Aidy Bryant. Vimeo says the new model is also intended to encourage other creators to post content on the site. Continue reading Video-Sharing Site Vimeo Bankrolls First Original Productions