Software firm Youtoo Technologies announced that it has integrated its interactive video technology into “OK! TV,” a nationally syndicated half-hour news and entertainment magazine show co-produced by American Media and Unconventional Partners that will debut on September 9. Integrating Youtoo’s technology will enable the audience to directly interact with the show through online video and social and mobile apps. Continue reading Pop Culture and Lifestyle Show to Feature Viewer Interaction
By
Rob ScottApril 30, 2013
Online video has yet to match television in terms of viewership numbers, but it is gaining momentum. According to the Interactive Advertising Bureau, which released its findings at this week’s Digital Content NewFronts in New York, professionally produced online video reaches approximately 45 million U.S. viewers each month (roughly 19 percent of adults). Nielsen indicates that more than 95 percent of the U.S. population watches TV. Continue reading Digital NewFronts: IAB Report Says Online Video on the Rise