At the International Broadcasting Convention in Amsterdam on Friday, FIFA and Sony announced that next year’s World Cup Final in Brazil will be produced in 4K. Sony also revealed it is developing production equipment to support 8K technology, and that 8K broadcasts are being planned for coverage of the Tokyo Olympic Games in 2020. Sony hopes the announcements will help spark interest in Ultra HD, including the ultra sharp 8K, which is 16 times the resolution of current HD offerings. Continue reading IBC 2013: Ultra HD Planned for World Cup and Tokyo Olympics

According to the Blu-ray Disc Association, the announcement of a next-generation Blu-ray Disc compatible with Ultra HD is imminent, putting to rest concerns of a potential 4K format war. During the IFA conference in Berlin, Marty Gordon, VP for Alliances & Communications at Philips and spokesman for the BDA, said that an announcement regarding an enhanced Blu-ray format involving a traditional-looking disc is expected in the near future. Continue reading IFA 2013: No 4K Format War Expected with Next-Gen Blu-ray

ETC@USC Executive Director and CEO Ken Williams addressed the topic of advanced media technology for the home when he spoke at the NAB Futures Conference last Fall. As part of ETCentric‘s member exclusive features, we are pleased to present the perspectives Ken articulated to broadcasting leaders and technology innovators at the invitation-only event where attendees openly discussed the future of broadcasting and explored how businesses will thrive in this era of digital disruption. (Statistics cited reflect the timeframe in which the talk was given.) Continue reading EXCLUSIVE: Ken Williams on Advanced Media Tech for the Home

Many argue that 3D television has yet to go mainstream in sports due to the need for special glasses, lack of programming, and the overall expense. Now, 4K video cameras are being used to capture high quality video that can processed by software from Replay Technologies called freeD. It will offer more crisp, wider video views than what is currently offered on HD broadcasts. FreeD can also create multiple angle instant replays that surpass current offerings. Continue reading Sports Broadcasters Go Free Dimensional for Enhanced Replays

Sony and Panasonic announced yesterday an agreement to team up on developing standards for a next-generation optical disc that can hold more than 300 gigabytes of data (six times the capacity of Blu-ray discs). The companies are hoping to develop the new storage medium by 2015. Once fierce rivals, the two electronics leaders also recently unveiled plans to work together on mass production technology for organic light-emitting diode displays. Continue reading Sony and Panasonic Join Forces on Optical Discs and OLED

During our CES coverage in January, we reported that Sony was planning to launch a 4K Ultra HD Media Player, preloaded with 4K movies from Sony Pictures Entertainment. On Monday, the company began taking pre-orders for the $699 device, which will be available this month (new 4K content will be added to the service by the fall). Those who purchase Sony’s 4K TVs will receive a $200 introductory discount on the media player. Continue reading Sony Takes Preorders on New 4K Media Player, Ships in July

Earlier this month, we reported that ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. While ESPN’s top tech exec Chuck Pagano is not yet convinced that 4K TV will take off either, the sports broadcaster is setting up a technical framework for Ultra HD to prepare for its eventuality. Continue reading ESPN Chief Technology Exec Cautious About Future of 4K TV

During its CineEurope press conference in Barcelona yesterday, Sony described 4K technology as achieving “mainstream” status. The company screened a 4K trailer of “Elysium” in addition to a range of 2K and 3D clips (the company reports 15,000 installed 4K projectors), and detailed its plans to test 4K sports coverage at this year’s Wimbledon Championships. Sony also launched Theatre Management System Lite, its workflow management software for cinemas. Continue reading CineEurope 2013: Sony Details Progress of 4K Technology

Sony is turning to this year’s Wimbledon Championship to launch a unique, first-ever ad campaign that uses “microtising” (a hybrid of microscopic and advertising), intended to promote the capabilities of 4K. Tennis player Anne Keothavong will be sporting micro-sized advertisements on her fingernails, the hem of her skirt, her shoelaces and various sporting equipment. Sony will be capturing Wimbledon action with its F55 35mm 4K camera and an NEX-FS700. Continue reading Sony Tests Micro-Sized Ads to Promote 4K During Wimbledon

ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. “We are committing our 3D resources to other products and services that will better serve fans and affiliates. Nobody knows more about sports in 3D than ESPN, and we will be ready to provide the service to fans if or when 3D does take off.” Continue reading ESPN to Shut Down 3D Sports Channel by End of This Year

Columbia Pictures’ “After Earth” was screened via a Sony 4K digital cinema projector this weekend during the Cine Gear Expo in Los Angeles. After attendees filled the 500-plus-seat Paramount Theatre on Friday, a second screening was added on Saturday. “After Earth” was among the first feature films produced using Sony’s 4K F65 camera. Sony, Canon and Red are among the major camera makers now able to support 4K. Continue reading Cine Gear Expo: Industry Vets Discuss 4K for Cinema and TV

Eye IO, LLC (eyeIO) announced on Friday that its Ultra HD compression encoding technology has been licensed by Sony Pictures to help the studio offer content on Sony 4K Ultra HD TVs in the home. Owners of Sony 4K TVs will be able to access a number of movies via Sony’s 4K media player, which will launch this summer. The eyeIO technology processes, compresses and encodes 4K source files into a format that requires less bandwidth. Continue reading Sony Pictures Turns to eyeIO Video Compression for 4K Player

Since the debut of Ultra HD 4K TVs at CES in January, Sony has become the first to offer 4K televisions to consumers with its new line of screens available through its Bravia brand. The first 4K Bravia sets are 55- and 65-inch models priced in the $7,000 range, while an 84-inch unit costs as much as $25,000. As an incentive, Sony is including a set of 10 4K mastered Blu-ray movies, and plans to launch a digital download service with more content. Continue reading Sony Launches 4K Bravia TVs, Other Brands Expected Soon

In an effort to boost lagging television sales, Best Buy announced that 700 of its U.S. stores will start selling Sony 4K Ultra HDTVs this week. The home theater departments of Best Buy and Magnolia stores will prominently display the 4K sets and offer demonstrations that tout the benefits of the new format over current 1080p offerings. The demos are expected to emphasize up-scaling capabilities to help attract consumers. Continue reading Best Buy Now Selling Sony 4K Televisions in its U.S. Stores

JVC first revealed a prototype of its 8K Super Hi-Vision projector at CEATEC in 2008. After five years of development, the company is reportedly ready to ship a product version later this month. The DLA-VS4800, which uses JVC’s e-Shift pixel technology, is expected to initially be made available in Japan for about 25 million yen, or $261,000 U.S. (without the four available lenses). Continue reading JVC Plans to Ship 8K Projector to Japan Later This Month