Comscore and YouTube have expanded their partnership by integrating Comscore Campaign Ratings (CCR) with YouTube Shorts and In-Feed inventory, making available a range of additional ad data specific to those outlets, across connected TV, mobile and desktop. In the months ahead, the toolkit will also add measurement of Masthead inventory. YouTube has been connected to CCR for standard video inventory and YouTube TV since Q4 2021. YouTube Shorts is a fast-growing part of the Google-owned video ecosystem, averaging over 70 billion daily views, according to YouTube and Comscore. Continue reading YouTube, Comscore Integrate Campaign Ratings with Shorts

The Federal Communications Commission has moved closer to reinstating net neutrality rules. The agency adopted a notice of proposed rulemaking and opened a call for comment on classifying fixed and mobile broadband Internet service as an essential telecommunications service under Title II of the Communications Act. The Commission will also seek comment on proposals to ensure broadband services have effective oversight. If the proposals are adopted after public comments, the FCC will once again be charged with protecting Internet openness and competition, as well as guarding against broadband national security threats and other public safety issues. Continue reading Regulatory Fight Tees Up Over FCC Return to Net Neutrality