When Apple released iOS 7 in June, the company incorporated a proximity-based service called iBeacon that is now being used in retail stores. Mobile retail app developer Shopkick recently announced a service called ShopBeacon that uses iBeacon technology to track customers when they enter and move around the store, and allows the business itself to interact with the customers as they shop. ShopBeacon’s first official trial partner is Macy’s. Continue reading Macy’s is First Major Retailer to Use Apple’s iBeacon Tech

Brooklyn-based VHX is developing a service that enables video makers to sell their videos to consumers. The company launched last year with a video from comedian Aziz Ansari, and since then has picked up 60 videos to sell from a wide variety of people, some famous and some not. While YouTube is a popular platform for uploading videos, VHX hopes to stand out by allowing anyone the opportunity to upload and sell their content. Continue reading VHX Enables Video Makers to Sell Their Videos to Consumers