Around 1,000 new domain names are about to be added to the Internet, and as a result, on February 4th, anyone will be able to scoop up new Web addresses using these domains. The common standard domain names are the .com, .org and .net suffixes. But the number of generic top-level domain names (or gTLDs) will soon expand to include names like .coffee, .soy, .dot and .lol, among many others. This major shift could resemble the online real estate market of the dot-com boom era. Continue reading New Domain Names: Get Ready for the Dot-Everything Boom

In the past, cookies — tiny pieces of code used by marketers to track online activity — were essential to advertising companies collecting user information. However, Google, Microsoft and Apple have recently announced that they plan to develop new ways to control this valuable data without the use of cookies. This change could shift the balance of power in the global digital advertising realm, and cause stress to some ad technology companies. Continue reading Tech Giants Plan to Track Data, Eliminate Need for Cookies

Nielsen is now measuring the “unique audience” for Twitter posts related to television, providing advertising and television executives with a more complete view of social TV. The company introduced Nielsen Twitter TV Ratings yesterday, a previously announced service that intends to measure the reach of Twitter conversations related to television shows. Nielsen expects that networks will eventually promote Twitter TV Ratings the same way they promote traditional broadcast ratings. Continue reading Social TV: Nielsen Measuring Unique Conversations on Twitter