At the London Hotel in West Hollywood, the Entertainment Technology Center @ USC unveiled “The Suitcase,” a 20-minute film that serves as a proof of concept for production in the cloud. “We wanted to examine how we create a common framework for all the different resources you’re dealing with in the IT environment,” said ETC Project Cloud senior project lead Erik Weaver. “This short film was a way to bring those things together — including an end-to-end HDR color workflow and metadata — and test them out.” Continue reading ETC@USC Tests Production in the Cloud with ‘The Suitcase’

Google is in the early stages of developing its own alternative to cookies, which have a few limitations when it comes to tracking users. The company is working on universal IDs, which will track users from device to device. Whereas cookies can be erased and sometimes lead to ineffective ad targeting, universal IDs would provide more accurate user data. But it could also create a Google-owned monopoly of data. However, Google isn’t the only company working on cookie alternatives.  Continue reading Google Envisions a Web Beyond Cookie-Based Data Tracking