Netflix needed a way to improve video streaming quality for consumers in emerging economies watching movies and TV shows on the go. The company came up with a new method for video encoding called Dynamic Optimizer that reduces the amount of data in the video file without losing image quality. The Netflix team trained an AI to compress the video specifically based on the complexity of a given scene. The Dynamic Optimizer system expected to roll out in the coming months. Continue reading Netflix Develops AI to Help Optimize Video for Mobile Devices

Netflix is changing how it streams video, the first such effort since the company launched in 2007. Beginning in 2011, Netflix has been working on a new streaming algorithm that will not only improve image quality but also save up to 20 percent of data. Netflix currently accounts for nearly 40 percent of all data consumed during peak Internet viewing hours. As Netflix focuses on entering more international territories, including nations with less developed Internet capabilities, streaming quality and data usage are critical. Continue reading Netflix Adopts New Streaming Plan for Better Pix, Less Data