T-Mobile has agreed to purchase Ka’ena Corp., whose subsidiaries include the Mint Mobile prepaid wireless brand in which actor Ryan Reynolds holds a 25 percent stake, in a deal worth up to $1.35 billion. Terms of the agreement include celebrity spokesman Reynolds continuing in his creative role at Mint, while co-founders David Glickman and Rizwan Kassim remain onboard to manage the brands, which include the Ultra Mobile international wireless offering and wholesaler Plum. Under Glickman and Kassim those adjuncts “will generally operate as a separate business unit,” according to T-Mobile. Continue reading T-Mobile Will Pay Up to $1.35B for Mint Mobile Owner Ka’ena

According to Nielsen, radio reaches 92 percent of Americans over 18 years of age every week. Whereas Netflix and other streaming services have loosened over-the-air TV’s grip on the viewing audience, AM/FM stations still dominate in vehicles. But that might change since the coronavirus has kept millions of Americans from commuting — and listening to radio — while stuck at home. U.S. drivers, who listen to 100 minutes of radio every day on average, are worth $67 in radio industry revenue annually, according to Deloitte. Continue reading Music Streaming Challenges Dominance of In-Vehicle Radio

Until January 7, any wireless customer switching to Sprint will get half-off the price of the plan offered by his current carrier, as well as $650 in switching costs. For existing Sprint customers, the company offers a free Alcatel OneTouch Pixi 7-inch tablet with 1GB of free data for signing a two-year contract. While Sprint chief executive Marcelo Claure says the offer demonstrates the company’s confidence in its improved network, its competitors interpret the latest move in the wireless price wars as closer to desperate. Continue reading Sprint Offers New Half-Off Promotion, Expanded LTE Network

T-Mobile US will stream 24 video services including Netflix, Hulu and HBO for free, albeit at lower quality. The wireless company has already used this tactic — called zero rating, which means the data will not be counted against the subscriber’s data limit — for its Music Freedom service, which includes music streaming apps Spotify and Apple Music among others. The new video exemption, dubbed Binge On, does not, however, include video from YouTube, Facebook and Netflix and requires users to have a 3GB plan or larger. Continue reading T-Mobile Launches Binge On: Video Streaming, No Data Cap

The new net neutrality laws had a real-world impact when Sprint announced it would no longer throttle speeds for unlimited data customers. Sprint chief executive Marcelo Claure made the move in reaction to customers disgruntled by the fine print of a new $80/month unlimited text, talk and data plan, noting that video would be delivered at lower speeds. The 600 kilobits/second speed recommended by a consultant to Sprint would have particularly impacted high definition video, which runs at three to four megabits per second. Continue reading Sprint Stops Throttling Speeds as Net Neutrality Takes Effect