TikTok parent ByteDance has announced the establishment of six new divisions to monitor the worldwide dissemination of its short-form video apps. The units include online learning; collaboration tool Lark, (the ByteDance version of Slack); game development arm Nuverse; and B2B division BytePlus, selling white-label versions of  proprietary algorithms to enterprise customers. ByteDance also operates Douyin, the Chinese version of TikTok. The change from a flat hierarchy and haphazard business approach is prompting speculation that ByteDance aspires to be known for much more than video sharing. Continue reading TikTok Owner ByteDance Aspires to Become a Global Leader

Although U.S. lawmakers are suspicious of the popular Chinese app TikTok, in India, people are mad for it, particularly those who are young, unemployed and new to the Internet. To stoke the growing enthusiasm, TikTok owner’s ByteDance has pledged to invest $1 billion and build a data center. TikTok India director of sales/ partnerships Sachin Sharma reported that users range from farmers to rich people showing off their Lamborghinis. TikTok is ideal for a market that avoids English and is uncomfortable with search. Continue reading TikTok Is a Hit in India: 400 Million Downloads in Two Years