Reddit is expanding its keyword targeting advertising program, introducing it in more places and adding AI-powered recommendations to help ads appear in the most relevant environments across the platform. Keyword targeting is now available for feed ads in addition to conversations, which were previously the only placement available. Reddit is also launching an AI feature called dynamic audience expansion that works with keyword targeting to place ads before a wider range of viewers based on the objectives of the campaign. Since going public on the NYSE in March, Reddit has been under pressure to increase ad revenue. Continue reading Reddit Drives Precision in Conversation Keyword Ads Using AI

Max, the streaming service formerly known as HBO Max, has redesigned its homepage with features designed to foster personalization and help fight search fatigue. Last month Max rolled out “whole page optimization,” with added rows of personalized content across the entire homepage. Since that change went well, according to parent Warner Bros. Discovery, the company is doing more along those lines, emphasizing an algorithm-driven approach to content curation, similar to that used by Netflix. Viewing history and selection patterns now inform recommendations as to which shows, movies or content categories users might like. Continue reading Max Embraces Homepage Personalization After Positive Tests

Meta is testing a new large language chatbot, Meta AI, on social platforms in parts of India and Africa. The chatbot was introduced in late 2023, and began testing on U.S. WhatApp users in March. The test is expanding to include more territories and the addition of Instagram and Facebook Messenger. India is reported to be Meta’s largest social market, with more than 500 million Facebook and WhatsApp users, and has big implications as the company scales up its AI plans to compete against OpenAI and others. The Meta AI chatbot answers questions and generates photorealistic images. Continue reading Meta Tests Image-Generating Social Chatbot on Its Platforms

Microsoft-owned business and employment-focused social platform LinkedIn plans to add games and a vertical-scroll feed of short videos. But the career-centric platform will still be all work, even as it adds play. The intent is to have the TikTok-like video feed filled with professionally themed content, and the games will be geared toward relationship building, while also potentially getting people to spend more time using LinkedIn. The video feed is in the test phase, while code hinting at the direction of the gaming feature has been discovered by some astute app watchers. Continue reading LinkedIn Tests Vertical Video Feed, Experiments with Games

Facebook chief Tom Alison says parent company Meta Platforms is building a giant AI model that will eventually “power our entire video ecosystem.” Speaking at the Morgan Stanley Technology, Media & Telecom Conference this week, Alison said the model will drive the company’s video recommendation engine across all platforms that host long-form video as well as the short-form Reels, which are limited to 90 seconds. Alison said the company began experimenting with the new, super-sized AI model last year and found that it helped improve Facebook’s Reels watch time by anywhere from 8-10 percent. Continue reading Meta Building Giant AI Model to Power Entire Video Ecosystem

X is developing a video-calling feature to add as part of its rebranding as an “everything app.” X CEO Linda Yaccarino shared the news in her first television interview since leaving NBCUniversal to become head of Elon Musk’s social media platform in June, when the platform was still known as Twitter. Yaccarino said X users will soon be able to make video calls based on their social ID alone, without sharing phone numbers. Long-form videos, creator subscriptions and the ability to make payments on the platform are additional features that Yaccarino explained will be coming to X. Continue reading Yaccarino: X Getting Video Calls with Its ‘Everything’ Rebrand

Twitter’s 8,000 employees were treated to a question-and-answer session with Elon Musk on Thursday, the first staff meeting the tech entrepreneur has conducted since his bid to purchase the company for $44 billion. The hour-long meeting, which was live-streamed to the Twitter staff, touched on a wide range of topics, including aliens and “the nature of reality” as well as interests closer to home, such as layoffs, growth plans and, of course, TikTok. The move seemed to reinforce Musk’s intent to close the Twitter deal after suggesting in April that it was “on hold.” Continue reading Musk Shares Some of His Thoughts with Twitter Employees

LinkedIn is expanding its live audio feature and making audio hosting available to all creators in an effort to drive engagement. After introducing live audio events in January, those using the platform’s Creator Mode can now take advantage of the update to host live audio events if they agree to adhere to “community policies of being a trustworthy, safe, and professional provider of content.” Although the live audio event hosting is currently limited to creators, all LinkedIn users can participate in the live chats. LinkedIn creators can now schedule audio events and promote upcoming discussions. In addition, LinkedIn’s upcoming Business Manager will help enterprise clients manage multiple assets. Continue reading LinkedIn Turns Up Volume on Creator Appeal with Live Audio

Instagram noted that, “small businesses are an important part of our community, and many are facing immense challenges during the COVID‑19 crisis.” The social media platform is now making it easier for small businesses to share gift card, food order and fundraiser stickers in their profiles and Stories. Aimed at increasing user engagement, Instagram is also trying out a new “Challenge” sticker for Stories which, when applied, would allow users to tag connections and invite them to partake in visual competitions. Continue reading Instagram’s New Stickers to Help Support Small Businesses

Social network Facebook is making changes to its algorithm that determines what stories show up in its users’ News Feeds. The update will give major news events like the Ferguson riots more priority, so that people can share and discuss these stories as they unfold. Facebook has also been able to convince advertisers to spend on high user engagement. An eMarketer report shows marketers’ digital ad spending share is higher than the share of time people actually spend on Facebook. Continue reading Facebook Updates News Feed to Include More Current Events