India-based InMobi launched a new advertising technology this week called Miip (pronounced Meep), which features an animated monkey that follows users through apps and provides useful suggestions for products. The recommendations typically involve items that users may be interested in purchasing, and are suggested through a text bubble. Over time, InMobi hopes that users will become more inclined to click on a pop-up or even provide feedback if the monkey makes useful suggestions. Continue reading InMobi Launches Miip, a New Interactive Advertising Technology

Twitter’s longtime hallmark has been its simplicity, and almost all of the company’s revenue, which is projected to be nearly $600 million this year and $950 million next year, has come from three basic advertising formats. While this simplicity has generated profit, it might put Twitter at a disadvantage, especially in relationship to other social sites such as Facebook that collect more information about individual users in order to sell advertising. Continue reading Twitter’s Ad Simplicity May Be a Weakness, Despite Revenue