United Talent Agency and Rentrak, an entertainment data company, have teamed up to bring studio marketers a tool that tracks the hype on social media surrounding a specific film. With this data, marketers would be better armed to make the necessary tweaks to a marketing campaign that can help make a movie a hit. PreAct is the name of the new tool, and since its debut in January, the service has signed up entertainment giants such as Sony Pictures Entertainment and 20th Century Fox. Continue reading New Tool for Film Marketers Analyzes Buzz on Social Media

Disney has named the first 11 startups to participate in its 15-week Accelerator program. The diverse first class of tech-driven media and entertainment startups will be mentored by top Disney execs and receive up to $120,000 in seed funding. Mentors will include leaders from ABC, ESPN, Lucasfilm, Marvel, Pixar and Walt Disney Imagineering. The companies will be advised how to best develop effective business plans, product launches and marketing campaigns. Continue reading Disney Accelerator Program Announces its First 11 Startups

IP video startup Layer3 TV announced that it has raised $21 million in Series A funding. The company, staffed by cable industry veterans, describes itself as “a next-generation cable provider” combining “the best of television, social media, and digital life.” Executives include CEO Jeff Binder (founder of VOD company Broadbus Technologies), CTO David Fellows (formerly of Comcast and AT&T Broadband), and Chuck Hasek as head of video technology (formerly principal architect of video systems at Time Warner Cable). Continue reading Notable Cable Industry Vets Raise $21 Million for Layer3 TV

The third annual Hollywood Hack Day took place last weekend, bringing a hackathon — a timed collaborative event during which software developers create new apps or Web services — to Los Angeles. United Talent Agency hosted the event and provided increased bandwidth for the 135 developers and designers involved in the 2-day competition. Because the event was in LA, several teams chose to create apps about the art and business of entertainment. Continue reading UTA Draws Developers for Third Annual Hollywood Hack Day