During ETC’s Virtual Reality Summit at NAB in Las Vegas this week, panelists, moderated by Fox Networks Group executive vice president of technology solutions Chris Blandy, considered the challenges in their experiences in producing live streaming VR. Fox Sports Media Group senior vice president of field and technical operations Michael Davies reports that, there are “some things you might think are captivating that aren’t.” “Some things surprise you,” he suggested. For example, “Boxing was great — we got a great camera position.” Continue reading ETC’s Virtual Reality Summit on Live Streaming Production

During ETC’s Virtual Reality Summit at NAB 2016, ETC VR/AR program lead Phil Lelyveld explained the continuum from augmented reality to virtual reality, adding that most of what we’ll be seeing is a mixed or blended reality. VR is predicted to be worth a tremendous amount of money: Goldman Sachs estimates $18.09 billion in entertainment by 2025, and DigiData puts that number at $30 billion. Among the top things that consumers would like to do with VR now, according to Ericsson ConsumerLab, is examine items when online shopping. Continue reading ETC’s Virtual Reality Summit Details the Current State of VR

NAB and the Entertainment Technology Center at USC are coproducing a Virtual Reality Summit at the annual NAB Show on Wednesday, April 20, from 1:00-5:00 pm at the Las Vegas Convention Center. The half-day summit will address key concepts and lessons learned regarding VR production. Hands-on practitioners will discuss the technical and business aspects of producing content in this emerging marketplace, which some consider to be a new media type and art form. You can register for the Virtual Reality Summit and learn more about the NAB conference at the event’s website. Continue reading NAB and ETC to Present Virtual Reality Summit in Las Vegas