A recent tech demonstration at Dolby’s offices in Burbank, California revealed the company’s new high dynamic range TV imaging technology that is said to beat UHD TV in terms of quality. The demo showed off 1080p HD with rich, clear color and “better pixels,” rather than just more pixels. Dolby will reveal the name for the technology at CES in Las Vegas next week, and execs are saying it is not only better than 4K, but less expensive to produce as well. Continue reading Dolby Expected to Demo High Dynamic Range Tech in Las Vegas

Part two of “The Hobbit” trilogy, out this week, is back with the much-debated High-Frame-Rate (HFR) 3D format — but with some changes. The 2012 “The Hobbit: An Unexpected Journey” boasted 48 frames per second, but some of the criticism of the format was that the super-HD quality was an eyestrain. The new “The Desolation of Smaug” maintains the HFR; however, director Peter Jackson says he’s toned down the sharpness of the image to make it look more “filmic.” Continue reading Newest Installment of “The Hobbit” Trilogy Improves Upon HFR

In an effort to convince customers that pay TV is worth the cost, Verizon is expanding its live TV streaming options to allow FiOS subscribers to watch local CBS and Fox stations at home on mobile devices. The company is also adding 16 available-for-viewing cable channels to its out-of-home live TV streaming for a total of 25. Still, those channels do not include broadcast channels or many popular cable nets. Such multiplatform rights have proven difficult to for cable providers to obtain. Continue reading Verizon Expands In-Home Device Streaming with CBS and Fox

Warner Bros. has launched a three-month electronic sell-through experiment via Reelhouse, which the studio invested in earlier this year through the Turner/Warner Bros. MediaCamp startup accelerator program. Targeting fans who want more than just a digital copy of movies, the Reelhouse website offers titles for rental or purchase along with enhanced content such as blog posts, photos, interactive games, various extras, and digital as well as physical merchandise. Continue reading Warner Bros. Launches Home Video Experiment with Reelhouse

Netflix and DreamWorks Animation are teaming to offer the streaming service’s latest push into original programming. Netflix will release “Turbo: F.A.S.T.” on December 24, a 26-episode 2D animated series based on DreamWorks’ feature film “Turbo,” about racing snails. The series is the first step in a deal that plans to offer 300 hours of programming via the service. Netflix says it exclusively streams 30 children’s series today, each generating more than 2 million viewers. Continue reading Netflix-DreamWorks Deal Delivers Original Kids’ Programming

Time Warner Cable is marketing a stripped-down, low-cost bundle ($29.99 per month) that includes HBO and a limited number of broadcast TV channels. The new package is targeting viewers who are not interested in paying for a traditional tier of cable channels. The “Starter TV with HBO” package features about 20 channels including local broadcast networks. The special pricing is available for the first 12 months, but does not include set-top box fees or other charges. Continue reading Time Warner Cable Offers $29.99 Bundle: HBO and 20 Channels

The FCC’s new chairman, Tom Wheeler, spoke on Monday about usage-based pricing for Internet bandwidth, which has been strongly debated among public interest groups. Wheeler expressed his support for remaining steady with current Net neutrality rules. During a Q&A session at Ohio State University, he also suggested the marketplace should be allowed to “evolve” before coming to an ultimatum about whether providers should charge consumers based on bandwidth usage. Continue reading FCC Chair: “When Competition is High, Regulation Can Be Low”

More television fans are turning to “catch up viewing” for their favorite TV shows. Although video on demand is increasing in popularity, TV outlets do not really benefit. Advertisers do not see a point in supporting TV episodes more than a few days after the initial air date. Comcast plans to experiment with allowing advertisers to place the same commercials on older streamed episodes of TV shows that are featured with current episodes. Continue reading Comcast Plans New Advertising Approach for Video On Demand

Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts

Bravo is one of the first networks to make use of Facebook’s new Keyword Insights API. Scanning private posts of the social networking site’s 100 million-plus users, Bravo is taking advantage of the feature — introduced in September — by running keyword searches during new episodes of the “Real Housewives” TV shows and using the data for social engagement during reruns. The reruns are referred to as the “social edition” versions, which include tweets and comments from the stars. Continue reading Bravo Uses New Facebook API to Enhance User Engagement

Entertainment Matters at CES, sponsored by Variety, is returning to this year’s Consumer Electronics Show. The program helps entertainment professionals navigate CES through exhibits, conference sessions and events specifically geared for the Hollywood community. CEA is offering ETC members complimentary CES registration as well as a 25 percent discount off the Entertainment Matters Conference Pass. Please use priority code EMETC when registering to receive these discounts. Continue reading Announcement: Entertainment Matters at the 2014 CES

TV networks and advertisers are teaming together to create a new kind of Twitter ad campaign. Fox and American Express have partnered to attach the credit card company’s ads to clips of Fox TV shows, like “New Girl,” that are shared on Twitter. It is American Express’ way of interacting with consumers online in a more informal setting, and it may be the first partnership in which sponsors attach themselves to TV clips spreading on Twitter. Continue reading Fox and American Express Partner for Twitter Ad Campaign

TNT has greenlit an unscripted investigation series called “APB with Troy Dunn” that will feature a new twist involving social media. Missing persons expert Troy Dunn will locate and reunite long-lost loved ones with friends and family. A social media app integrated into the show will enable viewers to get involved with the process. TNT has ordered six hour-long episodes. The series will debut on Friday, January 17, following the season 2 premiere of “Cold Justice.” Continue reading TNT to Premiere Investigation Series with Social Media Twist

Facebook is working toward greater interactivity between its users and the entertainment industry with television program partnerships. Using popular TV shows, celebrities and related hashtags to encourage even more communication and sharing among users, Faceboook can deliver detailed analytics to its partners about who is watching and what they’re saying on the social media site. TV networks are turning to Facebook to generate social activity and promote their content. Continue reading Social TV: Facebook Partnering with Entertainment Industry

The Digital Cinema Distribution Coalition launched the industry’s first-ever digital theatrical delivery service yesterday. The service delivers films and other content to theaters via satellite. The DCDC initiative was founded by theater chains AMC, Regal and Cinemark, with Warner Bros. and Universal. Partnering with the remaining major studios and exhibitors Southern Theatres and National Amusements, the service will reach about 17,000 screens in 1,200 theaters. Continue reading DCDC Launches Digital Theatrical Delivery Service via Satellite