The long-awaited Sony Ericsson Xperia Play — or “PlayStation Phone” as it’s been popularly dubbed — will finally be available starting May 26 for $199.99 from Verizon Wireless (with two-year service agreement). Pre-orders for the PlayStation certified smartphone began yesterday.
The Play features a 4-inch 854 x 480 multi-touch display, 5 megapixel camera on the back (plus front-facing VGA camera for video chats), and runs on a 1GHz Qualcomm Snapdragon II processor with 512MB of RAM. The system is based on Android 2.3 “Gingerbread” with some Sony Ericsson customizations. The specs also list support for Google Mobile Services, including Google Maps, Gmail, Google Talk and access to 200,000 apps in the Android Market. The phone will come preloaded with seven games, including: Bruce Lee Dragon Warrior (check out the video demo), Madden NFL 11, Asphalt 6: Adrenaline, Star Battalion, The Sims 3, Crash Bandicoot and Tetris.
The Play device features a sliding screen that reveals touch-sensitive directional pads, a dual analog touch joystick and shoulder buttons for playing games. Verizon says more than 50 games will be available at launch time from the V CAST app store.
Related Los Angeles Times article (including Bruce Lee Dragon Warrior video demo): “Sony Ericsson Xperia Play, a.k.a. the PlayStation Phone, hits Verizon on May 26” (5/17/11)
Related IntoMobile review (including 11-minute video demo): “Hands-On: Sony Ericsson Xperia Play” (5/20/11)
Related Sony Ericsson press release: “Sony Ericsson Xperia PLAY to be the official mobile handset of Major League Gaming” (3/1/11)
Related In-Game article: “Sony’s PlayStation phone is for real” (1/26/11)
By
Rob ScottApril 10, 2011
Michael White took over the reigns of DirecTV the beginning of this year as the new president and CEO. During a recent three-day retreat with senior executives, White outlined the company’s strengths and weaknesses, and shared his vision for future growth, especially in regards to possible expansion in Latin America and reaching out to customers who use mobile devices. Investor’s Business Daily reports that DirecTV “is the world’s largest pay TV services provider with more than 28 million subscribers in the U.S. and Latin America.”
White emphasized that DirecTV is in excellent shape, but that an effective strategic plan would help steer the company into the future. His immediate focus is on recent deals with AT&T and Verizon that allow DirecTV to sell broadband services over fiber networks, the next phase of DirecTV’s recently launched free iPad application, and expanding the number of customers in Latin America (currently at 9 million).
“I was convinced that Latin America was still the best growth opportunity, and we should really expand more aggressively in Latin America,” White said. “In the U.S., we had a terrific core business, but we needed to address the ‘anytime, anywhere’ TV evolution and we needed some other revenue growth opportunities to help drive the top line while we were wrestling with higher programming costs.”
DirecTV’s first iPad app has some interesting features, yet is somewhat limited in its functionality for those truly on-the-go. It can serve as a remote control to change channels, browse channels without interrupting what’s on TV at the time, record to a DVR, and create a home screen with access to favorite channels. Users can use the app outside the home to schedule programs, but cannot currently use it to view programming. This may be the biggest obstacle for mobile device enthusiasts. White explains that phase two will enable users to import DVR content that has already been recorded to the iPad for remote viewing.
White says that DirecTV’s strategy to increase market share in Latin America involves a segmented approach by focusing on the quality of HD and DVR offerings — in addition to offering lower-priced packages, specifically targeting the middle-class who have so far been reluctant to take the plunge with paid services.