Adobe issued a workflow guide for content creators producing short-form video for the new Quibi app for mobile devices. The guide offers a step-by-step process via its Premiere Pro production platform, outlining technical specs for deliverables and use of the machine-learning-powered Auto Reframe feature to streamline creation of both horizontal and vertical versions. Quibi co-founder Jeffrey Katzenberg also stated that, in May, some Quibi users will be able to cast the service from phones to their TVs. Continue reading Adobe Publishes Workflow Guide for Quibi Content Creators

Short-form streaming video service Quibi (“quick-bites”) launched on Monday and, according to App Annie, had 700,000+ iPhone and Android downloads, making it the most downloaded app that day in the nation. App Annie also revealed that Quibi was No. 2 in entertainment apps for the iPhone on Monday from 3:00 am to 2:00 pm (the No. 1 app during that period was TikTok). App Annie director of market insights Amir Ghodrati stated that this was “a strong start for a brand-new app without an established brand or content.” Continue reading Streamer Quibi Is the Most Downloaded App on Its First Day

Google has unveiled AutoFlip, an open source, AI-enabled tool that offers smarter, automated video reframing. A lot of video is captured in landscape aspect ratios such as 16:9 and 4:3, not optimized for different (read: vertical) display devices. The traditional method has been to statically crop the material that doesn’t fit in the destination device, but that usually offers an unsatisfactory result. AutoFlip, however, relies on AI object detection and tracking to intelligently understand the video content. Continue reading Google’s AutoFlip for Automated AI-Enabled Video Reframing

During CES in Las Vegas, Samsung introduced its new Sero TV, which is designed to rotate 90 degrees in order to display vertical video content — the portrait mode that is commonly recorded via today’s mobile phones. The format is increasingly popular on social media platforms (such as Snapchat, TikTok, Instagram and YouTube), and will soon become a focus of Quibi, the short-form streaming video service from Jeffrey Katzenberg and Meg Whitman. The 43-inch 4K Sero TV — “designed for the mobile generation” — has the ability to sync with Samsung smartphones and can automatically rotate based on the content being viewed. Continue reading CES: Samsung Engineers Sero TV to Display Vertical Video

Snapchat began streaming first-person ‘Creator Shows’ this week featuring celebrities and social influencers in the same vertical video approach of the platform’s collection of original series. Notable celebs such as Kevin Hart, Arnold Schwarzenegger and Serena Williams can now stream their short-form videos on Snapchat and monetize their efforts through an ad-revenue sharing model (specific terms have not been revealed, but sources note that Snap’s standard deal with media companies is typically a 50 percent split). Continue reading Snapchat Intros Celeb Creator Shows, Shares Ad Revenue

Netflix is currently testing a new feature in its mobile app that helps users stay connected with shows via trailers, alerts, videos and photos. Those who are in the test group will see an “Extras” tab positioned between Search and Downloads at the bottom of the screen. Rather than the vertical scroll of the current Coming Soon section, users navigate through the Extras feed horizontally, similar to the Instagram Stories model. Videos will play automatically, but require pressing a button to activate sound. Netflix has confirmed testing the new feature, but not whether it will become a permanent addition. Continue reading Netflix Tests Instagram Stories-Like Feature in its Mobile App

During this week’s HPA Tech Retreat, BBC production standard lead Andy Quested reported on Digital Out-of-Home (DOOH) screens, which are enjoying a robust 10 percent year-on-year growth. In 2018, these screens were estimated to have a 40 percent reach in the U.S., with an 11 to 18 percent reach worldwide. These advertising billboards play digital video, often mixed with artificial intelligence, interactivity and other new technology tricks, and are now responsible for a 50 percent share of the U.K.’s out-of-home ad dollars. Continue reading HPA Tech Retreat: Advance of Digital Out-of-Home Screens

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

Continue reading Snap Is Latest Social Company to Plan Original Video Push

Facebook’s photo- and video-sharing service Instagram is reportedly developing a standalone app designed specifically for shopping. The app, possibly to be named IG Shopping, is expected to help users browse products from merchants and businesses and then make purchases directly within the app. The Verge initially broke the news based on information from sources familiar with the matter, but Instagram has yet to confirm the app or a potential launch date. According to Facebook COO Sheryl Sandberg, over 25 million businesses presently have Instagram accounts, 2 million of which are advertisers. Continue reading Instagram Eyes E-Commerce With Standalone Shopping App

Netflix’s new “Smart Downloads” tool helps mobile viewers manage their content storage by automatically deleting TV show episodes after they have been viewed and then replacing them with upcoming episodes in the queue. The company introduced offline viewing of certain movies and TV shows in 2016 based on subscriber demand. Now, Netflix estimates that about 60 percent of its global users access the streaming service on their mobile devices at least once a month. With the new feature, mobile users can minimize the amount of manual TV show downloads necessary for offline viewing. Continue reading Netflix ‘Smart Downloads’ Tool Makes Mobile Viewing Easier

Instagram is launching IGTV, a standalone app that allows users to post vertically shot videos up to an hour long. The move puts the Facebook-owned platform in direct competition with Google-owned YouTube and its own parent company. Instagram has allowed one-minute videos to be posted since 2012, when Facebook acquired it for $1 billion. Instagram also aped Snapshot with disappearing posts dubbed Stories. The company says it now has one billion monthly users, compared to YouTube’s 1.9 billion and Facebook’s 2.2 billion. Continue reading Facebook’s Instagram Launches IGTV for Hour-Long Videos

Facebook has struck deals with the major record labels and numerous indies so that users can upload videos featuring copyrighted background music without the fear of that content being taken down. Facebook plans to pay artists and labels when tracks are used, although rates have yet to be disclosed and it is unclear whether compensation would be based on video uploads or views. The social platform is not yet introducing a tool for adding a copyrighted song to a video, but Facebook-owned Instagram recently prototyped such a feature (Instagram is also prepping a feature that would allow for long-form video). Continue reading Facebook to Help Users Feature Copyrighted Music in Videos

Hulu will soon debut upgraded iOS and Android mobile apps with a new live TV program guide and a vertical video player that will let live TV viewers stream linear programming while browsing the channel guide. The streaming service’s iPhone and iPad apps will also get support for HDMI-out and Android apps will enjoy improved performance on Chromecast. Users will also be able to improve personal recommendations by deleting entries from watch history and removing certain kinds of programs. Continue reading Hulu Upgrades Mobile Apps With Live TV Guide, Vertical Video

With a team of 30 to 35 people, Netflix is creating apps to streamline parts of the production process, such as crew management, scheduling and budgeting. One app, dubbed Move, has been in beta with a few Netflix productions since November. Move, which was built as a progressive web app, replaces all the paperwork related to scheduling shoot days and distributing the script, sending email and SMS to notify the crew of any schedule changes. It was first tested on the second season of “Glow,” and since used on 10 different shoots. Continue reading Netflix Creates Apps for Production, Doubles Down on Mobile

In the wake of Instagram copying one of its most popular features, Stories, Snapchat pivoted to original video content, believing it crucial to the company’s long-term success. To produce this content, Snapchat turned to numerous television networks, including A+E Networks, Discovery, ESPN, NBCUniversal and Turner (owner of CNN, TBS and TNT). NBCUniversal, which invested $500 million in Snap’s IPO, is particularly bullish on Snapchat Shows. But Snapchat doesn’t reveal metrics, raising questions about the success of Shows. Continue reading Snapchat Debuts 30 Original Shows but Metrics Still a Mystery