Viacom rolled out a standalone online service this week dubbed BET Play, targeting an adult audience (last year, Viacom launched Nickelodeon-related app Noggin for kids). The video-on-demand application will feature BET’s award programs, such as this week’s 2016 BET Awards, in addition to TV series, musical performances, documentaries, comedy specials and news. BET Play will launch for iOS, Android and Apple AirPlay-enabled TVs without the need for a broader pay TV subscription. It will be available in 100 countries outside the U.S. for the equivalent of $3.99 per month. Continue reading Viacom Debuts BET Streaming Service for International Market

Viacom, 21st Century Fox and The Walt Disney Company are among the numerous entertainment companies offering their content a la carte — in Europe, Latin America and Asia. In the U.S., these networks are still parts of more expensive bundles proffered by Comcast, DirecTV and other pay TV services. That reflects a much lower penetration of homes outside the U.S. that have a cable or satellite subscription, which makes it possible for media companies to make a la carte offers without running afoul of pay TV providers. Continue reading Media Companies Turn to A La Carte Sales in Foreign Markets

Viacom International is getting ready to debut Viacom Play Plex, a suite of apps for all its major brands, for iPhone and Android smartphones and tablets. Viacom Play Plex, which will be available in the company’s 180 international territories, will offer live and on-demand content from Comedy Central, MTV, Nickelodeon, Paramount Channel, Spike and BET. The suite of apps allows the company to make a significant move into the burgeoning mobile TV world. Viacom had previously launched a Nickelodeon app in 2013. Continue reading Viacom Play Plex Offers Mobile TV Apps for its Major Brands