Adobe has taken a stake in business avatar firm Synthesia, which creates clones for corporate videos using generative AI. The investment of an undisclosed sum through Adobe Ventures was interpreted by one media outlet as a bet that the UK startup’s technology “will transform video production.” Adobe couched the move as a strategic alliance. The investment became public along with Synthesia’s announcement that it surpassed the $100 million mark for what the privately held company says qualifies as recurring annual revenue. Nvidia is also an investor. Continue reading Adobe Investment in Synthesia Could Fuel AI Video Production

Synthesia, which uses AI to create business avatars for use in content such as training, presentation and customer service videos, has announced a major platform update. “Coming soon” with Synthesia 2.0 are full-body avatars that include hands capable of a wide range of motions. Users can animate motion using skeletal sequences on which the persona selected from the catalog can then be automatically mapped. Starting next month, the Nvidia-backed UK company will offer the ability to incorporate brand identity — including typography, colors and logos — into templated videos. A new translation tool automatically applies updates to all languages. Continue reading Lifelike AI Avatars to Get New Features with Synthesia Update