According to the Interactive Advertising Bureau, one-third of Americans now own connected TVs, while one-third of those consumers stream video content to their televisions daily. On average, owners of connected TVs spend 2.4 hours per day streaming to their televisions. Streaming video is beginning to affect viewing patterns in a way that may concern the traditional TV industry. Nielsen recently reported that TV viewing dipped 4 percent in the third quarter of 2014 and streaming jumped 60 percent compared to Q3 the previous year. Continue reading Report Says One-Third of Connected TVs Stream Video Daily

The winners of the inaugural Best of SPROCKIT Awards have been announced at the NAB Show in Las Vegas. Five out of 30 startups showcased by SPROCKIT were chosen through voting by the trade show’s attendees. The winning companies were Fluendo (video analysis and multimedia), Psychability (big data and analytics for TV), Yottio (real-time video streaming and trafficking), ScoreStream (crowd-sourced sports information and chat), and Unruly (video ad distribution in native formats across the Open Web). Continue reading NAB 2015: Five Startups Win Best of SPROCKIT Awards in Vegas

Last year, Facebook acquired LiveRail, a video ad technology that essentially serves as a platform for the automated sales of video ads for publishers. In a move to better contend with Google, Facebook is now looking to use LiveRail as a way to help publishers manage their ad inventory more effectively and make smarter sales across various platforms, including websites and mobile apps. The company has reportedly already partnered with Dailymotion, Univision and A+E Networks. Continue reading Facebook Extending LiveRail to Display and Mobile Advertising

According to new figures released from Kantar Media this week, the country’s largest marketers are cutting their advertising budgets as part of the transition toward increased spending on digital ads. Kantar reports that the top 10 advertisers reduced spending by 4.2 percent last year to $15.3 billion, as compared to 2013. Top advertiser Procter & Gamble, for example, cut its ad spending by 14.4 percent in 2014. Much of the spending is shifting to digital segments including video and mobile. Continue reading Digital Spending Grows Amongst Nation’s Biggest Marketers

Facebook is expected to generate about $3.8 billion in revenue from video advertising by 2017. That figure represents triple what the company is projected to take in this year. Nomura analyst Anthony DiClemente wrote that Facebook has the potential to boost video ad sales “with only modest cannibalization of other ad revenue sources.” Nomura also projects that Google-owned YouTube will more than double its 2014 revenue to $8.5 billion by 2017. Increased spending for online video ads could impact traditional spending areas such as TV. Continue reading Online Video Ad Sales Are Expected to Take Bite Out of TV

Yahoo is wooing app developers with a new mobile development suite that makes it easier to build apps with search, integrate ads into the code, and analyze app performance. Yahoo is hoping that the development suite will not only encourage developers to build new apps, but also build apps that host its advertisements. Flurry Analytics, a Yahoo acquisition, will provide users with a collection of new tools designed to analyze their app’s performance and securely share that information with others. Continue reading Yahoo Unveils Mobile Development Suite with Analytics and Ads

Facebook reported strong earnings for the fourth quarter of 2014 with revenue increasing by 49 percent to $3.85 billion. Much of that growth is due to a strong mobile showing. Notably, mobile advertising accounts for 69 percent of the company’s advertising revenue and more than 520 million people now access Facebook solely from their mobile devices. Many of those mobile visitors are watching videos. Facebook says the videos on the social network are now racking up 3 billion views per day. Continue reading Mobile and Video Growth Leads to Revenue Jump for Facebook

Google has developed a new measurement tool to determine the number of people who are watching, ignoring or skipping video advertisements. Revenue from digital video ads, although expected to grow in the coming year, still trails far behind the money generated by TV ads. Google aims to use the measurement tool as an effective way to draw marketers to the idea of digital video ads. Neal Mohan, Google’s vice president of display and video advertising spoke about the new tool at CES. Continue reading Google Tool Measures How Consumers Interact with Video Ads

YouTube has confirmed a new feature that will play suggested follow up videos at the end of a viewed video. The video autoplay is currently being tested among a small percentage of users. Autoplay could replace YouTube’s current suggested video grid that appears at the end of every video. If well received by its users, autoplay is a tool that YouTube plans to use to feed content to those casual users that do not necessarily know what they are looking for on the video site. Continue reading YouTube Autoplay Could Change How We Watch Our Videos

Yahoo’s latest acquisition is being heralded by some analysts as a smart move for its video business strategy. Yahoo has agreed to purchase BrightRoll, a leading platform in the video advertising space, for $640 million in cash. The deal follows the $6.3 billion recently earned by Yahoo from its investment in Alibaba. Acquisition of the video ad company could prove to be the perfect complement to Yahoo’s strategy to push more video content on its site and mobile app. Continue reading Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Facebook’s Instagram introduced autoplay video ads into its users’ feeds last week. Activision, Banana Republic, the CW, Disney and Lancome are the initial advertisers to strike a deal with Instagram for the 15-second spots. The company reviewed all of the video ads before the launch to ensure that they fit with Instagram’s overall vibe and contain fresh content. Other social network competitors, like Tumblr and Snapchat, have also recently added autoplay video ads. Continue reading Instagram Launches Carefully Curated Autoplay Video Ads

Tumblr is following in the footsteps of Facebook with its new autoplay video ads that will appear in users’ feeds. Yahoo, which owns Tumblr, launched the service with ads from Universal, CW, Hulu, and others. The video ads will be mute by default and play in a continuous loop. They will only play automatically when a mobile user has a Wi-Fi connection. Yahoo is hoping that the new ads will help the $1.1 billion Tumblr deal lead to generating significant revenue. Continue reading Brands, Media Companies Try Out Tumblr Autoplay Video Ads

According to Adobe’s latest bi-annual Video Benchmark Report, consumers watched 43 percent more free digital videos in Q2 of 2014 than in the same quarter in 2013. Almost 60 percent of those 38.2 billion views came from smartphones. The report also finds that more viewers are becoming interested in TV Everywhere. Authenticated viewing jumped 388 percent from the second quarter of last year to the same period in 2014, and there was an 85 percent increase in the number of viewers accessing these shows. Continue reading Report Points to Major Growth in Online Video, TV Everywhere

Twitter announced yesterday that it has been experimenting with “Promoted Video” ads. The product is basically a video version of Twitter’s Promoted Tweets, which provides advertising that appears in users’ content feed. The video ads are embedded into tweets via the platform’s card technology. The company says it has been testing a new Twitter Video Card since earlier this year “that streamlines video playback and brings a one-tap viewing experience in our users’ timelines.” Continue reading Following Facebook’s Lead, Twitter Starts Testing Video Ads

Facebook announced Wednesday that it will acquire ad technology firm LiveRail, furthering its efforts with effective video advertising. LiveRail, sometimes referred to as a “supply side” platform, helps media companies sell video ads programmatically. The company currently works with clients such as A&E, Univision, MLB and BET. Facebook believes that the LiveRail acquisition will eventually lead to better video ads that are more relevant to its community. Continue reading Facebook Pursues Video Advertising with LiveRail Acquisition