Gamers have been waiting for years for Nintendo’s new gaming device and now they only have to wait until June 5 when the Switch 2 hits shelves starting at $450. The device has a larger, 1080p LCD screen, and supports 4K and in-game chat. Details were revealed during a Nintendo Direct online presentation. Nintendo, which announced details of the new console in January, will over the next few months be holding a series of global roadshow events aimed at letting people have a hands-on experience with Switch 2. The original has sold more than 150 million units. Continue reading Nintendo Switch 2 Out in June with 4K Support, In-Game Chat

French video game publisher Ubisoft has created a subsidiary focused on three of its most iconic and narratively cohesive brands: the worlds of the time-shifting actioner “Assassin’s Creed,” anthology mystery “Far Cry,” and tactical combat thriller “Tom Clancy’s Rainbow Six.” Essentially a spin-off unit, Ubisoft has secured backing from its minority investor Tencent, which is plowing $1.25 billion into the new venture. The Chinese game giant — sixteenth on the Companies Market Cap list of the world’s most valuable companies, at $593 billion as of this month — in September 2022 upped its stake to 10 percent of Ubisoft. Continue reading Tencent Builds on Ubisoft Stake with $1.25B for New Venture

The Entertainment Software Association is rolling out the Accessible Games Initiative, a cross-industry reference resource that provides information about accessibility features in video games. The effort launches with a set of 24 “tags” advising of the features. The ESA announced the effort at the Game Developers Conference with representatives from five founding member companies: Electronic Arts, Google, Microsoft, Nintendo and Ubisoft. The goal is to have participating companies include the tags with their game product info in digital storefronts, on product pages and elsewhere to help provide players, parents and teachers details about accessibility features. Continue reading ESA Initiative Provides Accessibility Transparency for Games

Speaking in San Francisco during the Game Developers Conference this week, Netflix Games President Alain Tascan discussed how its gaming content can keep the platform’s 700 million-plus customers entertained between seasons. “We are not yet the Netflix of games, but that is where we are headed,” the executive said, calling gaming “the biggest shift in entertainment in the last 30 years.” In light of global youth’s involvement with games, “we see we need to be there,” Tascan said. Netflix added its first mobile games in 2021 and has since expanded by purchasing video game studios and building one from scratch. Continue reading Netflix Execs Discuss a Continued Push into Gaming Business

Microsoft has unveiled a new AI model called Muse that can generate game visuals and controller actions and understands 3D space. The new model can create complex gameplay sequences with accurate physics and character behaviors. Classified by Microsoft as the first World and Human Action Model (WHAM), Muse was trained from over seven years’ worth of human gameplay data from the Xbox game “Bleeding Edge,” published by UK-based Microsoft Games subsidiary Ninja Theory. Muse can, in addition to game goals, provide research insights to support all sorts of creative use of generative AI, Microsoft says. Continue reading Muse Could Be a Gamechanger for Xbox Players, Developers

NASCAR has added a new experience that gives spectators a view from race car cockpits with its new “Driver Cam.” Courtesy of TNT Sports and streaming service Max, NASCAR fans were able to see and hear what went on from the driver POV behind the wheel, choosing from among up to 40 vehicles at the 2025 Cook Out Clash at Bowman Gray Stadium in Winston-Salem, North Carolina this past weekend. Viewers can select and monitor up to four simultaneous feeds with an array of specialized video, audio and graphics features for the duration of the NASCAR Cup Series calendar for 2025, exclusively on Warner Bros. Discovery’s Max. Continue reading NASCAR Rolls Out a Cockpit ‘Driver Cam’ Exclusively on Max

At CES 2025 this month, LG Electronics debuted its LG UltraGear OLED Bendable Gaming Monitor, positioning it as the world’s first 5K2K-resolution bendable OLED display. The 45-inch 45GX990A can transition from completely flat to a 900R curvature within seconds, allowing users to customize their gaming experience. An upgraded Dual-Mode feature can switch easily between resolution and refresh rate presets, accommodating different aspect ratios and picture sizes. And the zippy 0.03ms (GtG) response time aims to provide heightened immersion. It did not go unnoticed at the show that the display also offers smart streaming options. Continue reading CES: LG Debuts a Dual-Mode Bendable 5K2K Game Monitor

Sony has debuted a full-body Mocopi mobile motion capture system as part of the ecosystem to support its new extended reality brand XYN (pronounced “zin”), also launched at CES 2025 in Las Vegas. The Mocopi Pro Kit for the new professional mode of Mocopi is available as a PC app and as the XYN Motion Studio app. The apps provide capture and editing functions, while each Pro Kit includes two sets of six lightweight Mocopi sensors, two newly announced Sensor data receivers and an additional set of Sensor bands. The new professional mode expands coverage by connecting 12 Mocopi sensors. Continue reading CES: Sony Mocopi Adds Full-Body Pro Kits for PC, XR Mocap

Sony has launched XYN, a platform for the creation and display of spatial content. Pronounced “zin,” XYN is an integrated software and hardware solution that “accurately captures real-world objects, human motion, and backgrounds, recreating them in virtual environments for 3D computer graphics production,” according to Sony. In addition to the XYN Motion Studio, at CES 2025 this month the company shared prototypes for a XYN spatial capture solution and a XYN headset equipped with 4K OLED micro displays and video see-through function that Sony says is intended for production purposes. Continue reading CES: Sony Bows Production Tools for Metaverse, Digital Twins

Lenovo announced the Legion Go S, the first device outside of Valve’s own hardware to officially ship with SteamOS. Launching in May 2025, the $499 handheld gaming PC joins Valve’s Steam Deck in the lower-price segment of the PC handheld market. The device features an 8-inch display with 120Hz variable refresh rate and runs on a Lenovo-exclusive AMD Ryzen Z2 Go chip. Lenovo plans to release both SteamOS and Windows versions, with the Windows variant arriving first. The device introduces several technical improvements over its predecessor, replacing detachable controllers with an integrated grip design. Continue reading CES: Lenovo Reveals Third-Party SteamOS Gaming Handheld

During the “Speed, Customization, Innovation: AI in Gaming” panel during CES this week, game publishers and developers shared their latest insights regarding how they use generative AI tools. A prevailing question involved the impact of AI’s ability to generate pixels and video frames efficiently — especially in light of Nvidia’s keynote the prior evening announcing its new Blackwell RTX 50 Series GPUs’ enormous ability to do so. Other opinions shared during the panel included thoughts on whether AI is overhyped for gaming and wish lists for fixing the limitations of AI tools. Continue reading CES: Thoughts on the Benefits and Limitations of AI in Gaming

When it comes to gaming, Microsoft is not just about Xbox, the popular gaming console it introduced in 2001. Microsoft VP of Global Revenue & Business Planning Jonathan Stringfield wants brands to know that they can reach a broad ecosystem of gamers not just on its console but on mobile devices and PCs. “Consumers expect to be able to watch entertainment across platforms,” he said during a CES 2025 panel discussion. “That’s what we’re doing in the gaming space. And that’s a space that is exploding — not just in overall numbers but who those gamers are.” Continue reading CES: Microsoft Courts Brands for Its Three Gaming Platforms

Nvidia founder and CEO Jensen Huang kicked off CES 2025 with a keynote that was filled with new product announcements and visionary demonstrations of how the company plans to advance the field of AI. The first product that Huang unveiled was the GeForce RTX 50 series of consumer graphics processing units (GPUs). The series is also called RTX Blackwell because it is based on Nvidia’s latest Blackwell microarchitecture design for next generation data center and gaming applications. To showcase RTX Blackwell’s prowess, Huang played an impressively photorealistic video sequence of rich imagery under contrasting light ranges — all rendered in real time. Continue reading CES: Nvidia Unveils New GeForce RTX 50, AI Video Rendering

In the conference track of CES this year is a lineup of talks and panels on gaming and esports. During the “Generational Shifts: The Evolution of Gaming” panel, moderated by Consumer Technology Association (CTA) Senior Manager of Market Research Steven Hummel, industry executives and thought leaders shared their views on market trends emerging post-pandemic and how those trends are driving gaming across other media. While it is not surprising to hear that the average age of gamers tends to skew younger these days, perhaps the bigger takeaway is that gaming has become the new social media for many. Continue reading CES: Gaming Is the New Social Media for Young Generations

During the COVID-19 pandemic, gaming enjoyed a tremendous surge in popularity — a high point that has suffered somewhat of a dip in the last year. However, gaming executives are bullish on their 2025 prospects. “During the pandemic we saw double digit growth in mobile, PC and console,” explained Sensor Tower SVP of Gaming & Entertainment Chirag Ambwani. “And now, in the last six months, we’re seeing gaming coming back to growth after that slight dip.” Better, some trends are highlighting the growing importance of gaming, suggest the experts. United Talent Agency’s Michelle Kim moderated a CES panel on Gamevertising to address the latest trends. Continue reading CES: In-Game Sponsorships, Gamified Promos Build Brands