During the COVID-19 pandemic, gaming enjoyed a tremendous surge in popularity — a high point that has suffered somewhat of a dip in the last year. However, gaming executives are bullish on their 2025 prospects. “During the pandemic we saw double digit growth in mobile, PC and console,” explained Sensor Tower SVP of Gaming & Entertainment Chirag Ambwani. “And now, in the last six months, we’re seeing gaming coming back to growth after that slight dip.” Better, some trends are highlighting the growing importance of gaming, suggest the experts. United Talent Agency’s Michelle Kim moderated a CES panel on Gamevertising to address the latest trends. Continue reading CES: In-Game Sponsorships, Gamified Promos Build Brands

Fourth Frame Studios Head of Studio Oluwafemi Okusanya held a conversation with Blizzard Entertainment Senior Vice President and Chief Marketing Officer Monica Austin on how her company is defining its IP in the marketplace. Austin reported that “World of Warcraft” just had its 20th anniversary and reached one-quarter of a billion players. “Blizzard was the first studio to recognize community,” she said. “For the next 20 years, we want to think about a modern version of building community. Community from a marketing and Blizzard lens is the biggest opportunity for exploring our IP.” Continue reading CES: Power of Gaming IPs, Why Games Are the New Comics

World Labs, the AI startup co-founded by Stanford AI pioneer Fei-Fei Li, has debuted a “spatial intelligence” system that can generate 3D worlds from a single image. Although the output is not photorealistic, the tech could be a breakthrough for animation companies and video game developers. Deploying what it calls Large World Models (LWMs), World Labs is focused on transforming 2D images into turnkey 3D environments with which users can interact. Observers say that reciprocity is what sets World Labs’ technology apart from offerings by other AI companies that transform 2D to 3D. Continue reading World Labs AI Lets Users Create 3D Worlds from Single Photo

Google DeepMind’s new Genie 2 is a large foundation world model that generates interactive 3D worlds that are being likened to video games. “Games play a key role in the world of artificial intelligence research,” says Google DeepMind, noting “their engaging nature, challenges and measurable progress make them ideal environments to safely test and advance AI capabilities.” Based on a simple prompt image, Genie 2 is capable of producing “an endless variety of action-controllable, playable 3D environments” — suitable for training and evaluating embodied agents — that can be played by a human or AI agent using keyboard and mouse inputs. Continue reading DeepMind Genie 2 Creates Worlds That Emulate Video Games

Nvidia is updating its cloud-based GeForce NOW game platform with 1440p streaming, ultrawide resolution and, in lieu of a price increase, a 100-hour monthly playtime cap for new subscribers at the Priority tier (now called Performance), or Ultimate level, effective January 1. Existing Priority members will be automatically upgraded to Performance, which also lets members save in-game graphics settings across streaming sessions, including GeForce RTX features in supported titles. Ultimate members continue with RTX 4080-powered game performance of up to 4K resolution at 120 fps, or 1080p and 240 fps in Competitive mode. Continue reading Nvidia Ups GeForce NOW Gaming Cloud to 1440p Streaming

Nintendo has released a new app designed to delight gaming fans who have embraced the music featured in popular games such as “Super Mario Bros.,” “The Legend of Zelda” or “Pokémon.” Nintendo Music parses nearly 40 years of musical history from the Japanese gamemaker, available free via the Nintendo Switch Online subscription service on iOS and Android. Users can stream songs or download for offline listening, building their own playlists to share or accessing Nintendo-curated programming. Recommendations will propagate based on a fan’s Nintendo Switch play activity. Continue reading Nintendo Music Debuts with 40 Years of Tunes for Switch Subs

Propelled by increasing demand for artificial intelligence services, Microsoft cloud solutions, which includes the Azure platform, was the star of the quarter, bringing in $38.9 billion for 22 percent growth year-over-year. Revenue was $65.6 billion, up 16 percent, while profit increased by 11 percent, to $24.7 billion. While Microsoft financials don’t break out AI — now embedded across numerous products — Chairman and CEO Satya Nadella says AI “is on track to surpass an annual revenue run rate of $10 billion” by December 31, “making it the fastest business in our history to reach this milestone.” Continue reading AI Surges: Microsoft Quarterly Revenue Climbs to $65.6 Billion

Sony’s $700 PlayStation 5 Pro promises improved graphics and gameplay. The midcycle upgrade, releasing next month, aims to keep the console competitive with — or better than — ever-evolving game PCs. Sony says the new model supports 8K gaming, an upgrade to the native 4K available with the PS5. For those gamers interested in a disc drive for the PS5 Pro, an $80 model is available. Sony Interactive Entertainment’s popular “Gran Turismo 7” racing simulation game is poised to be the first 8K title for the PS5 Pro. Sony says the GPU on the PS5 Pro has 67 percent more compute and 28 percent faster memory, for rendering that is 45 percent faster than its predecessor. Continue reading New Sony PS5 Pro Supports 8K and Improves 4K Ray Tracing

SAG-AFTRA announced it is teaming with online talent marketplace Narrativ to provide the guild’s 160,000 members with the option of working with the New York-based AI startup to license their voice replicas for use in digital audio advertising. The deal would make it easy for voice actors to be considered for replicant work and get compensated, according to SAG-AFTRA, which emphasizes that performers will control the particulars, including whether to make their voices available, brand approval and fees. Narrativ also represents visual likenesses, but the SAG-AFTRA announcement is limited to voice work. Continue reading SAG-AFTRA Strikes a Deal with Narrativ for AI Voice Replicas

VFusion3D is the latest AI model unveiled by Meta Platforms, which developed it in conjunction with the University of Oxford. The powerful model, which uses single-perspective images or text prompts to generate high-quality 3D objects, is being hailed as a breakthrough in scalable 3D AI that can potentially transform sectors including VR, gaming and digital design. The platform tackles the challenge of scarce 3D training data in a world teeming with 2D images and text descriptions. The VFusion3D approach leverages what the developers call “a novel method for building scalable 3D generative models utilizing pre-trained video diffusion models.” Continue reading Meta, Oxford Advance 3D Object Generation with VFusion3D

Apple has approved the Epic Games Store app for iOS and the App Store in the EU. But the battle apparently continues, with Apple couching the move as “temporary,” and Epic founder and CEO Tim Sweeney vowing to fight any reversals. Sweeney says Apple is “demanding we change the buttons in the next version — which would make our store less standard and harder to use. We’ll fight this.” Even a temporary toehold moves Sweeney — whose Maryland-based Epic Games is home to the popular “Fortnite” — closer to its goal of an alt game store on the insular Apple platform at home and abroad. Continue reading Apple Issues ‘Temporary’ Epic Game Store Approval for iOS

Microsoft has three new Xbox consoles slated for the holiday shopping season, including an all-digital Xbox Series X model in Robot White. This $450 discless iteration has up to 4K resolution, 1TB of SDDS storage and the same performance as the Carbon Black Series X introduced last year. A white Xbox Series S with disc drive is also coming, for $350, “for players who wanted more storage without the full power of Series X.” For power users, a 2TB Galaxy Black Xbox Series X Special Edition that offers “the same speed, performance and features of Xbox Series X” is priced at $600. Continue reading Microsoft Unveils 3 New Xbox Consoles for Holiday Shoppers

ElevenLabs has launched its text-to-sound generator Sound Effects for all users, available now at the company’s website. The new AI tool can create audio effects, short instrumental tracks, soundscapes and even character voices. Sound Effects “has been designed to help creators — including film and television studios, video game developers, and social media content creators — generate rich and immersive soundscapes quickly, affordably and at scale,” according to the startup, which developed the tool in partnership with Shutterstock, using its library of licensed audio tracks. Continue reading ElevenLabs Launches an AI Tool for Generating Sound Effects

In a move aimed at launching more accessible Android apps, Google has open-sourced code for Project Gameface, a hands-free game control feature released last year that allows users to move a computer with facial and head gestures. Developers will now have more Gameface resources with which to build Android applications for physically challenged users, “to make every Android device more accessible.” Project Gameface evolved as a collaboration with quadriplegic video game streamer Lance Carr, who has muscular dystrophy. The technology uses a smartphone’s front camera to track movement. Continue reading Google Adds Open-Source Gameface for Android Developers

Microsoft Xbox President Sarah Bond announced the company plans to launch a web-based mobile game store in July, creating a new rival for Google Play and Apple’s App Store. Speaking at the Bloomberg Technology Summit, Bond said the web venue was selected so a single store could serve all users in all countries, “independent of the policies of closed ecosystem stores.” Initially the focus will be on Microsoft games, opening later to other publishers. “This web-based store is the first step in our journey to building a trusted app store with its roots in gaming,” Microsoft said in a post-even statement. Continue reading Microsoft Will Introduce Web-Based Xbox Mobile Game Store