According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

Messaging app WhatsApp has launched a new image-based Status feature that allows users to post a disappearing Status update, which erases after 24 hours just like Snapchat Stories. Facebook, which owns WhatsApp, has a pattern of integrating Snapchat-like features into its apps, such as Instagram and Facebook Messenger. With the new Status feature, a major departure for the text-based application, WhatsApp hopes to capitalize on the success of the format that Snapchat originated, which emphasizes videos and ephemeral content. Continue reading WhatsApp Introduces New Feature Emulating Snapchat Stories

After adding a new camera to its messaging app Messenger, Facebook is now enabling group video chatting, with support for up to six different users at the same time. The move fits in with Facebook’s strategy of emphasizing videos and photos, and chief executive Mark Zuckerberg’s statement on the company’s November earnings call that, “soon, we believe a camera will be the main way we share.” That may be good for Messenger users, but a challenge to several video-messaging apps just receiving venture capital infusions. Continue reading Facebook Amps Up Visuals with Group Video Chat and Masks

Meerkat has launched a new real-time video feature called Cameo that allows users to invite friends on the mobile app to take over their live streams. The new feature could lead to an interesting opportunity for brands to work with celebrities and social influencers. For example, a company such as Red Bull could promote upcoming livestreams with their sponsored extreme-sports athletes. Fox, Hulu, MasterCard, Southwest Airlines and The Weather Channel are among those already signed up to use Cameo. Continue reading New Meerkat Feature Makes Real-Time Video More Interactive

Microsoft’s latest messaging tech, Skype TX, integrates high-quality Skype calls into broadcasting. The new product, which bypasses ads and notifications, is studio-grade software that offers improved video and audio quality. It features HD-SDI video output and input, balanced audio output and input, auto aspect ratio conversion, support for multiple calls and API integration. Microsoft envisions TV shows, news programs and live events using Skype TX to connect with people outside of the studio. Continue reading Microsoft Announces Studio-Grade Skype TX for Broadcasters