In 2013, Fox News was apparently ahead of the game when it introduced giant touchscreen tablets in its newsroom. What was unusual then is now becoming a trend, as these oversized megatablets are making their way into work and consumer environments. Defined as anything larger than 13-inches, which leaves plenty of room for a range of different sizes, the gigantic tablet has found its way into Carnival Cruise Line ships and McDonald’s fast food restaurants. Continue reading Big Tablets Become a Reality in Work and Consumer Spaces

Turbo Tax ran a 30-second spot on ESPN’s “SportsCenter” this past weekend, marking the first “programmatic” ad for the sports network. Turbo Tax purchased the ad time through a Web-based auction, a model that is part of a new initiative recently announced by ESPN. The ad ran during the Saturday 1:00 am broadcast from a giant video screen on the show’s set, and was introduced by an anchor who said, “SportsCenter will be right back in 30-seconds.” This approach could lead to a major shift in the current advertising model. Continue reading ESPN Airs First Programmatic Ad During SportsCenter Episode