Instagram seems to be having a hard time gaining traction against TikTok, whose users collectively spend 197.8 million hours daily on the platform, compared to the 17.6 million hours a day Instagram users spend viewing Reels, according to a report by The Wall Street Journal sourcing Meta Platforms internal research. The August report, “Creators x Reels State of the Union 2022,” indicates that Reels engagement was down 13.6 percent “over the previous four weeks — and that ‘most Reels users have no engagement whatsoever.’” Of about 11 million U.S. creators on Instagram, only 2.3 million, or 20.7 percent, post Reels monthly. Continue reading Internal Meta Study Shows Reels Struggling Against TikToks

Amazon Instant Video offers more than 150,000 titles for purchase or rental, 40,000 movies and TV episodes for streaming, and now YouTube-like Video Shorts. The new category includes music videos, movie and game trailers, live performances, beauty tutorials, how-to videos and more. The short-form video category also adds YouTube to Amazon’s list of competitors, which already includes Netflix and iTunes. Currently, the service includes hundreds of thousands of videos.
 Continue reading Amazon Instant Video Offers Video Shorts to Rival YouTube