Social platforms Bluesky and X are rolling out new features timed to take advantage over confusion as to the fate of TikTok. Positioning their video feeds with dedicated tabs and optimization for vertical display are among the updates. Meanwhile, Instagram has debuted an editing feature that rivals CapCut, the popular program owned by TikTok parent ByteDance. Bluesky’s newly customizable video feeds let users swipe up or down and also allow curation using hashtags like #BookSky, a challenge to BookTok. A timeline of trending videos prominently placed under its search tab is another Bluesky addition. Continue reading Amidst TikTok Uncertainty, X and Bluesky Add New Features

Facebook is testing new mobile video features for its Android app, including subscription-based video channels and a dedicated video tab that incorporates video search, which would provide brands with the opportunity to target ads based on keywords. Enhancing the mobile viewing experience is the next step toward making the social platform more video-centric and ramping up competition with YouTube. However, Facebook needs to convince its users to watch video mixed with other content and, especially for advertisers, show successful video completion rates. Continue reading Facebook Takes Aim at YouTube with Mobile Video Features