Meta Platforms announced an expanded collection of generative AI features, tools and services for advertisers and businesses. The enhanced AI features include full image and text generation, text overlay capabilities, and image expansion for Reels and the Feed in Facebook and Instagram. The updated tools will be available via Meta Ads Manager through Advantage+ creative. According to Meta: “Our goal is to help you at every step of your journey, whether that’s improving ad performance by helping you develop creative variations, automating certain parts of the ad creation process, or increasing your credibility and engagement through Meta Verified.” Continue reading Meta Launches Enhanced Generative AI Tools for Advertisers
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Paula ParisiMay 9, 2024
Fox Corporation’s FAST service Tubi has launched a development hub for aspiring filmmakers called Stubios — “a fan-fueled studio” that promises to “put the power to greenlight content” in the hands of fans via this non-traditional feeder system for diverse talent. Working with actress-producer Issa Rae’s ColorCreative management company, Stubios is television’s take on UGC and the social media influencer pipeline, a path for trending creatives “to find success in Hollywood,” according to Fox. “Stubiorunners,” as creatives accepted into the program are called, will have the ability to get audience feedback on “everything from casting to key art.” Continue reading Tubi Development Hub ‘Stubios’ Lets Fans Greenlight Content
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Paula ParisiMay 9, 2024
Short-form video hosting service TikTok and its China-based parent company ByteDance have filed suit against the United States challenging the constitutionality of the law that seeks to force a sale of the popular social media company, or otherwise ban it from use in the United States. The petition seeks to upend the bill President Biden signed into law April 24 as part of a foreign aid package. TikTok faces a ban from U.S. app stores if ByteDance has not been sold to a non-adversarial entity by mid-January 2025. ByteDance has made clear it has no intention of divesting. Continue reading ByteDance Files Suit Against the U.S. Over TikTok Sale or Ban
London-based AI-startup Synthesia, which creates avatars for enterprise-level generative video presentations, has added “Expressive Avatars” to its feature kit. Powered by Synthesia’s new Express-1 model, these fourth-generation avatars have achieved a new benchmark in realism by using contextual expressions that approximates human emotion, the company says. Express-1 has been trained “to understand the intricate relationship between what we say and how we say it,” allowing Expressive Avatars to perform a script with the correct vocal tone, body language and lip movement, “like a real actor,” according to Synthesia. Continue reading Synthesia Express-1 Model Gives ‘Expressive Avatars’ Emotion
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ETCentric StaffApril 26, 2024
The Federal Communications Commission voted to reinstate net neutrality rules on Thursday, returning to the Obama-era approach of establishing a level playing field for online platforms, regardless of size. The commissioners voted 3-2 along party lines to reclassify broadband as a Title II telecommunications service, the equivalent of a public utility, which means it can be regulated like power and water. However, the FCC qualified that while it would be treating the Internet as an essential service, it will exercise its authority “in a narrowly tailored fashion.” Continue reading Internet Regulation: FCC Votes to Restore Net Neutrality Rules
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ETCentric StaffApril 26, 2024
Elon Musk’s social media platform X (formerly Twitter) is preparing to launch a streaming video app for smart TVs. Though still in development, with no formal launch date announced, X CEO Linda Yaccarino posted a “sneak peek” that indicates the app will have a “trending” algorithm that pushes popular content and will be AI-powered to deliver a “personalized experience.” Yaccarino said the X video app will also have “effortless casting” so content can be easily sent to a larger screen from a mobile device. Availability is billed as “coming soon to most smart TVs.” Continue reading Yaccarino Says X Streaming Video App for TVs ‘Coming Soon’
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ETCentric StaffApril 25, 2024
Congress rapidly passed and President Biden signed into law a bill intended to sideline the short-form video service TikTok, owned by Chinese tech company ByteDance. The process played out over the course of a week — the result of the proposal being tied to a foreign aid package with support for Ukraine and Israel. The nation now readies for the aftermath of the new U.S. law, which gives ByteDance nine months to find a new, U.S.-approved owner. Absent that, the app will essentially be banned from app stores and ISPs, which will face fines for distributing or supporting the social platform. Continue reading U.S. Braces for TikTok Ban After President Signs Bill into Law
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ETCentric StaffApril 24, 2024
Adobe plans to add generative AI capabilities to its Premiere Pro editing platform and is exploring the update with third-party AI technologies including OpenAI’s Sora, as well as models from Runway and Pika Labs, making it easier “to draw on the strengths of different models” within everyday workflows, according to Adobe. Editors will gain the ability to generate and add objects into scenes or shots, remove unwanted elements with a click, and even extend frames and footage length. The company is also developing a video model for its own Firefly AI for video and audio work in Premiere Pro. Continue reading Adobe Considers Sora, Pika and Runway AI for Premiere Pro
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ETCentric StaffApril 23, 2024
Sony’s new line of Bravia televisions focuses on MiniLED display tech with the high-end Bravia 9. There is also the OLED-based Bravia 8, and the company is keeping 2023’s A95L QD-OLED in the mix. But the spotlight is in the LED backlighting system that Sony has spent several years refining, XR Backlight Master Drive, which can assert precise control over each pixel. Sony says the technology is comparable to the underpinnings of its professional mastering monitors. The XR Backlight Master Drive system allocates LED resources using purpose-built silicon created by Sony for its MiniLED TVs. Continue reading Sony Rolls Out Brighter, Better-Sounding Bravia TVs for 2024
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ETCentric StaffApril 23, 2024
Motorola has three new flagship Edge phones that sport AI features to improve photographic performance and overall usability. The top-of-the-line Edge 50 Ultra, mid-level Edge 50 Pro, and economy Edge 50 Fusion are being released in Europe with the line “expanding” to North America later this year. Thanks to “moto ai,” these phones will “elevate every interaction by empowering users to intuitively create content, personalize their device, obtain the information they seek, and accomplish more,” the Lenovo subsidiary said, promising the world’s first “Pantone-validated” smartphone camera and display, with Motorola’s “most advanced solutions for capturing motion.” Continue reading Motorola Begins Launch of AI-Packed Edge Series in Europe
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ETCentric StaffApril 22, 2024
Netflix has added 9.33 million paid subscribers in Q1, a 16 percent year-over-year increase to 269.6 million worldwide. The growth, attributed largely to a password-sharing crackdown, has delivered the company’s strongest first-quarter customer expansion since the height of the COVID-19 pandemic. The dominant global streamer boosted Q1 revenue by nearly 15 percent year-over-year, to $9.37 billion, and drove profits to more than $2.3 billion for the quarter, a 78.7 percent gain over the same period last year (and a 148 percent leap from Q4’s $938 million). A surprise to many, Netflix announced it will cease reporting quarterly subscriber gains in Q1 2025. Continue reading Netflix Adds 9.3 Million Subscribers, $2.3 Billion in Profit in Q1
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ETCentric StaffApril 19, 2024
NBCUniversal is hoping to kickstart NextGen TV by rolling out a more personalized, hyperlocal viewing experience using ATSC 3.0 in four owned and operated stations in New York, Los Angeles, Philadelphia and Miami. The new service features extra video content and, for advertisers, hyper-targeted buy-in opportunities, dynamic ad-insertions and improved “real-time” audience measurement, the company said at the NAB Show in Las Vegas. NBCU says there are plans to expand NextGen outreach to additional NBC and Telemundo stations in the months ahead, and it will likely feature in NBC’s Paris Olympics summer telecast. Continue reading NBCUniversal Rolls Out NextGen ATSC 3.0 TV in Four Markets
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ETCentric StaffApril 19, 2024
Internet advertising revenues hit a record $225 billion in the U.S. in 2023, a 7.3 percent increase, according to a PwC report for the Interactive Advertising Bureau (IAB). The connected TV and audio categories saw double-digit growth, as did spending on e-commerce platforms, classified “retail media,” which rose 16.3 percent year-over-year, reaching $43.7 billion in 2023 as key players expanded their ad inventory. Video advertising revenue climbed 10.6 percent year-over-year, to $52.1 billion, with 42 percent of that revenue generated from CTV and OTT streaming. Continue reading IAB: U.S. Digital Advertising Hit Record $225 Billion Last Year
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ETCentric StaffApril 19, 2024
TikTok has partnered with global concert ticketing agency AXS to help music lovers discover and buy tickets to live events in-app. The new feature, which is going live in the U.S., UK, Sweden and Australia, with more markets to follow, allows any TikTok “Certified Artist” to promote and sell tickets on the platform through AXS. The enhancement is designed to help TikTok artists “expand their audiences globally and build their careers, simply by allowing them to add their AXS event links to their videos before publishing,” according to TikTok. Since 2022, the short-form video platform has been in a venture with Ticketmaster. Continue reading TikTok Expands Its Ticketing Features in Global Deal with AXS
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ETCentric StaffApril 18, 2024
Airchat is the latest app to take tech leaders in Silicon Valley by storm. Described as a “combination of voice notes and Twitter,” Airchat lets you follow other users and scroll through posts — adding replies, likes and shares — but the twist is the content is generated through audio recordings the app then transcribes. Airchat ranked 27th on the App Store’s social networking chart, even though users must be invited to join. Launched last year by Naval Ravikant, founder of AngelList, and erstwhile Tinder product exec Brian Norgard, Airchat was just relaunched on iOS and Android. Continue reading Audio-First Social Platform Airchat Has Successful Relaunch