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ETCentric StaffApril 15, 2024
Apple Vision Pro users disappointed by the Netflix webOS experience on the spatial computing wearable can now take advantage of the independently developed Supercut app, designed to enhance the streaming platform on Apple’s new headset, as well as to make Amazon Prime Video work better through a dedicated iPad app port. Created by Christian Privitelli, Supercut delivers the correct aspect ratio for each app, as well as eliminating black bars, and more. It also enables 4K streaming with Dolby Vision and Dolby Atmos. Privitelli is working on a version for streaming platform Plex. Continue reading Supercut Improves Streaming of Netflix, Amazon on Vision Pro
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ETCentric StaffApril 12, 2024
During Google Cloud Next 2024 in Las Vegas, Google announced an updated version of its text-to-image generator Imagen 2 on Vertex AI that has the ability to generate video clips of up to four seconds. Google calls this feature “text-to-live images,” and it essentially delivers animated GIFs at 24 fps and 360×640 pixel resolution, though Google says there will be “continuous enhancements.” Imagen 2 can also generate text, emblems and logos in different languages, and has the ability to overlay those elements on existing images like business cards, apparel and products. Continue reading Google Imagen 2 Now Generates 4-Second Clips on Vertex AI
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ETCentric StaffApril 11, 2024
Google is moving its most powerful artificial intelligence model, Gemini 1.5 Pro, into public preview for developers and Google Cloud customers. Gemini 1.5 Pro includes what Google claims is a breakthrough in long context understanding, with the ability to run 1 million tokens of information “opening up new possibilities for enterprises to create, discover and build using AI.” Gemini’s multimodal capabilities allow it to process audio, video, text, code and more, which when combined with long context, “enables enterprises to do things that just weren’t possible with AI before,” according to Google. Continue reading Google Offers Public Preview of Gemini Pro for Cloud Clients
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ETCentric StaffApril 11, 2024
Google Vids is a new AI-powered video creation app for Google Workspace. The aim is to integrate a simple AI video editor with the real-time collaboration capabilities of cloud-based text editors Docs, Sheets and Slides, “allowing people everywhere to tap into immersive storytelling at work.” Vids will be released to Workspace Labs in June. Vids will be able to generate an easy-to-edit storyboard and piece together a first draft, with suggestions from stock footage and stills, as well as background music. “It can also help you land your message with the right voiceover,” according to Google. Continue reading AI-Powered Video Generator Available for Google Workspace
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ETCentric StaffApril 11, 2024
In 2023, viewers watched more than 30 billion hours of shopping-related videos on YouTube, according to the platform, which reports “a 25 percent increase in watch time” for videos that help people shop. The uptick coincided with the introduction of tagging features for creators, and now YouTube is expanding its retail involvement even further by allowing creators to set up storefronts and sell products in-app, as yet another way to monetize the service. The move comes as TikTok seeks to grow TikTok Shop as high as $17.5 billion in the U.S., a tenfold increase. Continue reading YouTube Adds Shopping Features for Products, Virtual Stores
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ETCentric StaffApril 10, 2024
AMC Networks revealed it plans to offer ad-supported versions of all of its streaming services for the 2024-2025 upfront market, as it makes a broader play to provide brands a pathway into each of the company’s video platforms. Concurrent to opening the networks to ads, the company will be offering consumers cost effective bundling options around those niche services in lieu of an umbrella AMC+ plan. AMC is rolling out the changes this week at the 2024-25 Upfronts in New York, where it is also emphasizing an increased horror content quotient. Continue reading AMC Plans to Feature New Ad-Supported Streaming Services
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ETCentric StaffApril 9, 2024
Microsoft’s LinkedIn social business platform has joined forces with NBCUniversal to enter the connected TV advertising market. At its B2Believe customer event in New York, LinkedIn unveiled three new offerings — LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads. Advertisers can get their creative in front of the LinkedIn audience against streaming content on connected TVs with LinkedIn CTV, target U.S. decision makers across NBCUniversal’s premium CTV content with LinkedIn Premiere and promote corporate live events before, during, and after with Live Event Ads. Kantar and iSpot are offering measurement insights. Continue reading LinkedIn Gets Advertisers Connected with CTV, NBCUni Deal
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ETCentric StaffApril 8, 2024
Mobile entertainment platform Storiaverse is connecting writers and animators around the world to create content for what it claims is a unique “read-watch” format. Available on iOS and Android, Storiaverse combines animated video, audio and text into a narrative that “enhances the reading experience for digital native adults.” Created by Agnes Kozera and David Kierzkowski, co-founders of the Podcorn podcast sponsorship marketplace, Storiaverse caters to graphic novel fans interested in discovering original, short-form animated stories that range from 5-10 minutes in length. At launch there will be 25 original titles. Continue reading Short-Form Video App Storiaverse Touts ‘Read-Write’ Format
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ETCentric StaffApril 5, 2024
Meta Platforms has updated its Facebook video player to offer a consistent vertical view for Reels, Facebook Live and long-form content, making vertical the default view. The upgraded player adds controls including fullscreen mode for horizontal videos, a slider to parse through longer videos, and “tap” functionality to bring up additional options, like “pause,” or jumping back or forward in 10-second increments. The new video player will roll out first on iOS and Android in the U.S. and Canada, then globally in the coming months. Continue reading Facebook Updates Video Player to Take On TikTok, YouTube
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ETCentric StaffApril 2, 2024
Google’s YouTube has created a new model for its Shorts feed that lets creators share short-form videos as exclusive content for their paying viewers. The feature gives creators an opportunity to share exclusive content with their most ardent fans, in addition to other perks for paying subscribers, like badges, custom emojis, live streams and more. TikTok recently loosened its subscription requirements for creators, allowing more of them to participate. In March, the ByteDance owned service said it is renaming TikTok Live as “Subscription” and is opening it to “regular creators,” letting them post exclusive content that paying users can see. Continue reading YouTube Creators Can Now Share Exclusive Shorts with Fans
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ETCentric StaffApril 2, 2024
Microsoft-owned business and employment-focused social platform LinkedIn plans to add games and a vertical-scroll feed of short videos. But the career-centric platform will still be all work, even as it adds play. The intent is to have the TikTok-like video feed filled with professionally themed content, and the games will be geared toward relationship building, while also potentially getting people to spend more time using LinkedIn. The video feed is in the test phase, while code hinting at the direction of the gaming feature has been discovered by some astute app watchers. Continue reading LinkedIn Tests Vertical Video Feed, Experiments with Games
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ETCentric StaffMarch 28, 2024
Researchers from the Massachusetts Institute of Technology and Adobe have unveiled a new AI acceleration tool that makes generative apps like DALL-E 3 and Stable Diffusion up to 30x faster by reducing the process to a single step. The new approach, called distribution matching distillation, or DMD, maintains or enhances image quality while greatly streamlining the process. Theoretically, the technique “marries the principles of generative adversarial networks (GANs) with those of diffusion models,” consolidating “the hundred steps of iterative refinement required by current diffusion models” into one step, MIT PhD student and project lead Tianwei Yin says. Continue reading New Tech from MIT, Adobe Advances Generative AI Imaging
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ETCentric StaffMarch 27, 2024
OpenAI’s Sora text- and image-to-video tool isn’t publicly available yet, but the company is showing what it’s capable of by putting it in the hands of seven artists. The results — from a short film about a balloon man to a hybrid flamingo giraffe — are stirring excitement and priming the pump for what OpenAI CTO Mira Murati says will be a 2024 general release. Challenges include making it cheaper to run and enhancing guardrails. Since introducing Sora last month, OpenAI says it’s “been working with visual artists, designers, creative directors and filmmakers to learn how Sora might aid in their creative process.” Continue reading OpenAI Releases Early Demos of Sora Video Generation Tool
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ETCentric StaffMarch 27, 2024
Florida Governor Ron DeSantis has signed a bill into law preventing children under 14 from creating new social media accounts, and requiring platforms to delete existing accounts, with no opportunity for parental consent. For children 14- to 15-years of age, consent of a parent or guardian is required to create or maintain accounts. Without it, or upon request, the accounts and personal data must be deleted, with fines of up to $50,000 per incident per platform. The law, set to take effect in January 2025, is being called the most restrictive passed by any state and is sure to face First Amendment scrutiny by the courts. Continue reading Florida Enacts the Nation’s Most Restrictive Social Media Law
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ETCentric StaffMarch 27, 2024
Spotify is launching a test for video-based learning courses in the United Kingdom. Users are invited to test two-free classes before deciding whether to subscribe to a course series, studying topics from DJing to Microsoft Excel. The company has partnered on content with educational tech companies BBC Maestro, PLAYvirtuoso, Skillshare and Thinkific on series averaging $25 to $100 per course (£20 to £80). Topics are organized into four main categories: make music, get creative, learn business and healthy living. Pricing is the same for premium and free members. No word on when the test might expand beyond the UK. Continue reading Spotify Testing Paid Subscription Learning Courses in the UK