Netflix needed a way to improve video streaming quality for consumers in emerging economies watching movies and TV shows on the go. The company came up with a new method for video encoding called Dynamic Optimizer that reduces the amount of data in the video file without losing image quality. The Netflix team trained an AI to compress the video specifically based on the complexity of a given scene. The Dynamic Optimizer system expected to roll out in the coming months. Continue reading Netflix Develops AI to Help Optimize Video for Mobile Devices

Facebook is on the hunt for more TV-like original programming for the video tab in its mobile app. The company is looking for weekly shows no longer than 30 minutes per episode. Facebook isn’t interested in hard news content, but rather scripted and unscripted shows in subject areas including sports, science, pop culture, lifestyle, gaming and teens. Original programming would not only help keep users on the social media platform longer; it could also generate a significant amount of ad revenue. Continue reading Facebook Looking to Publish More Long-Form Original Series

Jeffrey Katzenberg, who left DreamWorks Animation last summer, is launching WndrCo, a new media and tech venture that has already raised nearly $600 million. During a Q&A in New York with Hearst Magazines president David Carey, Katzenberg said he is interested in the next wave of television, which he sees as a mobile experience. He cited the roughly $200,000 per minute that Netflix spends on content and the less than $100 a minute needed to produce most YouTube content, suggesting there’s an opportunity that falls between the two approaches. “He said a few companies have been successful at producing mobile-oriented original video for a few thousand dollars per minute — citing Vice Media, BuzzFeed and AwesomenessTV,” reports Variety. Continue reading Katzenberg Envisions Next Wave of Entertainment for Mobile

Teenagers of Generation Z who are spending less time hanging out with their friends in physical environments are going virtual, increasingly turning to group video chats as a substitute. Apps such as Houseparty, Fam, Tribe, Airtime and ooVoo, as well as more traditional messaging apps with a video chat feature like Facebook Messenger and Kik, are making “virtual chilling” possible as busier schedules and helicopter parenting interfere with more traditional forms of socializing. Continue reading More Teens Are Hanging Out Virtually with Group Video Chats

In “The Human Race,” a short produced by visual effects house The Mill for Chevrolet, the automaker’s new 2017 Camaro ZL races a futuristic Chevy concept car, one driven by a racecar driver and the other by artificial intelligence. This short premiered at the Game Developers Conference to showcase how the car was created via real-time rendering, with the help of the Unreal game engine. Unreal maker Epic Games CTO Kim Libreri demonstrated how aspects of the movie could be changed in real-time, while it was playing. Continue reading Epic Games Demos Real-Time Effects for New Branded Short

Google has now shipped 10 million Cardboard VR sets. That’s double the number Google had shipped from the device’s launch in 2014 to July of last year. Meanwhile, the company is also pushing its next generation of VR devices like the Daydream View headset. The variety of phones and content for the platform are continuing to expand, and current users are already watching an average of 40 minutes per week. Google is working with content partners such as Hulu, Netflix and HBO. Continue reading Google’s Daydream, Cardboard Continue to Gain Momentum

According to the Recording Industry Association of America and 14 other groups, the 19-year-old Digital Millennium Copyright Act (DMCA) needs to be updated. They’re telling the U.S. Copyright Office that new piracy controls are required. Currently, ISPs that “expeditiously” remove copyrighted content when alerted by rights holders get legal immunity or so-called safe harbor. But the RIAA and others say this process is not sufficient, as the pirated copy reappears instantly, requiring yet another takedown notice. Continue reading Copyright Holders Demand DMCA Update, Addition of Filtering

Amazon’s live streaming video platform Twitch plans to begin delivering computer games digitally. Starting this spring, the user will see a “buy” button on website broadcasts of computer games from 20 companies; players can download the game and other goods, such as expansion packs, directly from the site. According to comScore, in the U.S., Twitch is now No. 8 among the top 500 visited websites in terms of average time spent per visitor. Also this spring, Microsoft will debut subscription-based Xbox Game Pass. Continue reading Twitch Moves to Digital Delivery, Microsoft Game Site to Debut

YouTube announced yesterday that it plans to launch a new subscription Internet TV service in the next few months. As the latest entry in the growing collection of skinny bundle offerings that target cord cutters and cord nevers, YouTube TV will offer more than 40 broadcast and cable television channels for $35 per month. Google’s YouTube is hoping the timing may be right for such a service; there are an estimated 10 million homes that currently subscribe to a broadband service, but not television. Continue reading YouTube Plans to Launch Internet TV Service for $35 a Month

Worldwide, people are watching more than 1 billion hours a day of YouTube videos, a number that threatens to topple the primacy of U.S. television viewing. That represents a 10-fold increase in YouTube viewership since 2012, said to be pegged, in part, to Google’s use of artificial intelligence to recommend videos. These personalized video line-ups keep people watching, and YouTube’s exponential growth of content — 400 hours of video uploaded each minute — means there’s always something new to watch. Continue reading At 1 Billion Video Hours Daily, YouTube May Topple TV Views

Aiming to improve digital advertising for the OTT market, BrightLine is partnering with Nielsen Marketing Cloud, with its 60,000 audience segments, to enable advertisers to better target their messages on connected TVs and over-the-top streaming devices. Hulu, Discovery Communications and Viacom already use BrightLine technology to add interactivity and personalization to linear ads for ordinary TVs. For example, on OTT devices, a user can click on a car ad to see related video content or access dealer information. Continue reading BrightLine, Nielsen Partnership Aims to Better Target OTT Ads

At the opening of the Mobile World Congress in Barcelona yesterday, Netflix chief executive Reed Hastings gave a keynote address, indicative of the importance of his company’s many international partnerships with cellphone and cable operators. As a result of those relationships, Netflix is able to build out its subscriber base without much advertising and more readily enter new markets. Hastings’ appearance in Barcelona jibes with the company’s stated goal of focusing on subscribers outside the U.S. Continue reading Netflix Foreign Sales Catching Up to North American Revenue

LG Electronics has a new strategy to reverse disappointing smartphone sales: ditch the gimmicks and focus on strong basic features. The company launched its new flagship phone this week; the G6 boasts more battery life, a longer 5.7-inch screen, and a sleek design. It also supports Dolby Vision HDR. Previous LG smartphones emphasized features such as a fingerprint scanner on the back or a modular approach for swapping accessories. Even with a simpler design, LG may still struggle to draw consumers in the slowing smartphone market. Continue reading LG Abandons Flashy Gimmicks with New Signature G6 Phone

YouTube partner channels will now have access to mobile viewing metrics. Media measurement firm comScore added the metric to fill a major gap in its measurement offerings. About 70 percent of today’s YouTube video views take place on mobile devices such as smartphones and tablets, so previous measurements severely underreported the video views of many top content creators. The new data is now integrated into comScore’s Video Metrix for syndicated digital video measurement. Continue reading ComScore Measures Mobile Views in YouTube Partner Metrics

Snap Inc. will open the doors to a new online store dedicated to expanding sales of its connected sunglasses. Spectacles.com launches just as the company’s New York City pop-up store closes, and anyone in the U.S. can buy a pair of Spectacles, priced at $130. At the same time, Snap’s founders will start marketing its upcoming IPO to mutual funds and hedge funds in London. Snap released Spectacles, its first hardware product, before filing for its IPO. They were initially sold in a handful of vending machines. Continue reading Snap Opens Online Store for Spectacles and Readies its IPO