Audiences are migrating from broadcasting to streaming, and Google just announced its decision to phase out third-party cookies. What’s a marketer to do? At CES, Disney, Pfizer and GroupM marketers discussed how they plan to evolve in a changing landscape. The Walt Disney Company’s Lisa Valentino emphasized the need for interoperability of data across platforms, with the consumer at the center. GroupM debuted its Ad Innovation Accelerator to “strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments.” Partners include BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube. Continue reading CES: Marketers Shift Tactics in Streaming, Post-Cookie World

During a CES 2024 panel on “Amazon Streaming: Clay Tablets to Streaming TV — The Evolution of Storytelling,” moderator Carly Zipp, who is Amazon global director of brand marketing, asked panelists for their favorite stories, recounting that her son replaced her bedtime stories with ChatGPT. Lauren Anderson, Amazon Studios head of AVOD originals and unscripted programming, picked the story of Tracy Chapman’s song “Fast Car.” “It shows how stories can resonate through generations, genres, geographies, and ethnicities,” she said. For GroupM global CEO Christian Juhl, the stories of Hans Christian Andersen were formative in his childhood. Continue reading CES: Marketers Look at Evolution of Storytelling with AI Twist

LG Electronics’ CineBeam Qube projector weighs just 3.28 pounds, measures 5.3 x 3.1 inches, and doubles as a “stylish art object.” It packs a big picture punch, projecting in 4K Ultra HD (3,840 x 2,160) for images measuring up to 120 inches. Its RGB laser light source delivers pictures the company says are sharp and clear, boasting a 450,000:1 contrast ratio and DCI-P3 color gamut coverage of up to 154 percent. The CineBeam Qube boasts an old-timey rotator handle reminiscent of crank projectors of yore. It’s also a home entertainment center, running on the LG webOS 6.0 platform, with access to streaming services including Netflix, Disney+, Prime Video and YouTube. Continue reading CES: LG Unveils New Compact CineBeam Qube 4K Projector

Impact and opportunity surfaced as the dominant theme of a full day of Digital Hollywood sessions devoted to artificial intelligence at CES 2024. We are in a period of disruption similar to the early 90s when the Internet went mainstream, said Forbes columnist Charlie Fink, moderating a panel of industry leaders from CAA, Paramount, HTC, Nvidia and Google. Yet despite the transformation already underway, panelists agreed that this is neither the first nor last technology to shift the status quo, more the latest example of inevitable change and adjustment. The current conversations around AI at CES are a refreshing departure after a few years of evolutionary, not revolutionary tech confabs. Continue reading CES: Digital Hollywood Session Explores AI at Inflection Point

Roku is following up the budget-priced, self-branded TV sets it introduced in January last year at CES with the more ambitious Roku Pro Series TV lineup debuting at next week’s CES 2024 and shipping later this spring. The 4K QLED Pro TVs will come in 55-inch, 65-inch, and 75-inch sizes retailing for under $1,500. Included are features like Mini LED local dimming for heightened contrast and deeper blacks. The Pro TVs also tap artificial intelligence for a Smart Picture feature that automatically adjusts picture and audio. The feature is scheduled to roll out to all Roku TVs this year. Continue reading Roku to Demo Its Pro Series TVs and Smart Picture AI at CES

Japanese triple-A game publisher Square Enix rang in the New Year with an open letter from President Takashi Kiryu emphasizing that the 20-year-old firm intends to reinforce its core business of content development and game publishing while aggressively exploring new areas like artificial intelligence and extended reality. In the short term, AI will be used “to enhance our development productivity and achieve greater sophistication in our marketing efforts,” Kiryu wrote in his letter, explaining that “in the longer term, we hope to leverage those technologies to create new forms of content.” Continue reading Square Enix to Explore New Content Possibilities with AI, XR

LG Electronics will showcase its latest television technologies at CES in Las Vegas next week, including its 2024 lineup of QNED and QNED Mini LED TVs with models up to 98 inches, and the company’s top-line M4 and G4 OLED TVs (more on those sets in tomorrow’s ETCentric). LG says the advanced graphics capabilities of faster AI processing will provide viewers with a brighter picture, smoother motion and superior, vibrant colors. The company also announced an upcoming soundbar lineup, featuring premium surround-sound devices specifically designed for its new OLED and QNED TVs for what LG describes as an “elevated home cinema experience.” Continue reading LG Plans to Demo Its New OLED and QNED TV Tech at CES

Apple recently announced advances in artificial intelligence research that could introduce more immersive visual experiences and enable sophisticated AI systems to run on the company’s popular mobile devices. Two new research papers highlight techniques for creating 3D avatars from video content and efficiently deploying large language models on devices challenged by limited memory. The real-time ability to create avatars and 3D scenes from an iPhone camera could bring a range of new possibilities for CE devices in areas such as synthetic media, telepresence, social interaction, virtual try-on and more. Continue reading Apple Unveils New Advances in Artificial Intelligence Research

Google has unveiled a new large language model designed to advance video generation. VideoPoet is capable of text-to-video, image-to-video, video stylization, video inpainting and outpainting, and video-to-audio. “The leading video generation models are almost exclusively diffusion-based,” Google says, citing Imagen Video as an example. Google finds this counter intuitive, since “LLMs are widely recognized as the de facto standard due to their exceptional learning capabilities across various modalities.” VideoPoet eschews the diffusion approach of relying on separately trained tasks in favor of integrating many video generation capabilities in a single LLM. Continue reading VideoPoet: Google Launches a Multimodal AI Video Generator

As the pressure ratchets up for AI companies to go beyond the wow factor and make money, Stability AI has formalized three subscription tiers as it seeks to expand commercial use of its open-source, multimodal core models. The Stability AI Membership offerings include a free tier for personal and research (i.e., non-commercial) use, a professional tier that costs $20 a month, and a custom-priced enterprise tier for large outfits. The company says that with the three tiers it is “striking a balance between fostering competitiveness and maintaining openness in AI technologies.” Continue reading Stability AI Is Offering Paid Membership for Commercial Users

The Federal Communications Commission is proposing to eliminate penalties for early termination and other so-called junk fees from cable and direct broadcast satellite television providers. The agency will also be studying the impact of such practices on consumers, which it believes may be subject to undue hardship when penalized for things like moving, unexpected financial hardship or poor service. During its December Open Meeting last week, the FCC voted to adopt a Notice of Proposed Rulemaking (NPR) to end what it appears to feel are unjustified fees that also potentially harm competition by adding costs to switching services. Continue reading FCC Votes to End Cable and Satellite Early Termination Fees

Teenagers in the U.S. are finding it hard to tear themselves away from YouTube and TikTok, according to a new study of 13- to 17-year-olds by the Pew Research Center. Pew found that “nearly 1 in 5 saying they use the video-streaming apps ‘almost constantly.’” YouTube topped the chart for the second consecutive year, with 93 percent, “roughly 9 in 10 teens” saying they regularly use YouTube. That far outstrips TikTok, Snapchat and Instagram, which manage to creep to about 70 percent among a subset of teens 15 to 17. Among the total teen sample, that falls to 63 percent for TikTok, 60 percent for Snapchat and 59 percent for Instagram, according to Pew. Continue reading Pew: U.S. Teens Fixated on Video Apps YouTube and TikTok

Apple has released the iOS 17.2 update for newer iPhones. New features include spatial video recording and a Journal app that generates prompts designed to get users writing about their lives based on data running through the phone. The 3D spatial video can also playback on 2D on any device but is optimized for dimensional viewing on Apple’s Vision Pro headset, due for release in 2024, starting at $3,500. The Journal app, unveiled at June’s WWDC, is described as a health and wellness feature (that oddly does not yet integrate with the Apple Watch). Continue reading Apple Intros Spatial Video Recording with Latest iOS Update

Alphabet-owned Google, which announced the end of its Play Movies & TV app in October 2022, now has a plan for relocating the video content that users have purchased on the service. Starting January 17, customers will be able to access their past Play Movies & TV purchases as well as active rentals on YouTube, Android TV devices, Google TV devices and the Google TV mobile app (including the iOS version). “We are making some changes to simplify how you purchase new movies or access the movies and TV shows you’ve purchased through Google,” the company explained. Continue reading Google Will Relocate Play Movies & TV Purchases in January

TikTok’s “What’s Next Report 2024,” its fourth annual trends forecast, aims to “arm marketers” with knowledge of the social platform community’s favorites “to shape the year ahead.” Curiosity was the No. 1 “trend force,” with users attesting TikTok “introduces them to new topics.” Unconventional storytelling (which TikTok calls “Storytelling Unhinged”) was the No. 2 trend, with creators employing unusual brand engagement techniques to keep viewers watching “past the first few seconds.” A makeup video viewed half a billion times, animal clips, ASMR with fried chicken and Selena Gomez touting her skincare routine were among TikTok videos most-viewed by U.S. audiences. Continue reading Discovery, ‘Unhinged’ Storytelling Top TikTok Trends of 2023