Most conversation about virtual reality and augmented reality focuses on how it will impact gaming and video entertainment. But a recent report from Goldman Sachs upends that notion, with its prediction that VR and AR will instead open up “an entirely new marketplace of applications” for both the business and consumer sectors. The report states that virtual reality hardware will be an $80 billion industry within 10 years, which is actually a slow adoption when compared to that of smartphones and tablets. Continue reading VR/AR Expected to Impact Much More Than Video and Gaming

A growing number of YouTube creators are becoming frustrated with copyright violation claims. Some have even posted videos about their headaches in dealing with the claims and they are urging YouTube to fix the system. Currently, the popular online video platform relies on a model established by the Digital Millennium Copyright Act in which user-generated flags can lead to the sudden takedown of a video. Some creators have even had the advertising or the uploading capabilities restricted on their channels. Continue reading YouTube Creators Getting Frustrated Over Copyright Violations

Amazon is recruiting comedians, radio producers, engineers, marketers and lawyers for almost 100 positions in the company’s growing Audible division. Audible currently offers more than 250,000 audiobooks and plays, but the new hires suggest that Amazon is investing in more original programming. Prominent comedians like Maria Bamford and Jonathan Katz, as well as producers from NPR, WNYC and the radio show “Fresh Air,” have already joined the Audible team. Continue reading Amazon Expands Its Audible Programming to Include Podcasts

Facebook is turning on live streaming video broadcasting to what is potentially a nearly 1 billion-member base. With 934 million customers worldwide, Facebook will offer the live streaming capability first to iPhone users, with a global rollout over the next few weeks. The company has been testing this service with a handful of public figures for the last two months. At the same time, with chief executive Mark Zuckerberg’s strong belief in the future potential of VR, Facebook is making strides in developing a network for it. Continue reading Facebook Launches Live Video, Starts to Develop VR Network

Award-winning filmmakers and video reporters Nonny de la Peña, Sandy Smolan and Ben Solomon, along with ABC News Digital executive Dan Silver, took part in a wide-ranging discussion about immersive journalism at the 2016 Sundance Film Festival this past week. Among the ideas expressed were the importance of choosing the right stories for the virtual reality medium, of telling them with filmic finesse to maintain audience interest, and of designing the role of the on-screen reporter. Noted as on the near horizon for immersive reportage were real-time streaming, interactivity, and live action capture with the aid of videogrammetry. Continue reading Immersive Journalists Talk Real-Time and Long-Form VR News

The Fine Brothers achieved YouTube stardom by recording people’s reactions to viral videos. Now, the duo is expanding its video series by granting licenses to other creators to make their own versions of “react” videos. All of those videos will be aggregated into a YouTube channel called “React World” that specifically features fan-produced content. This new channel intends to not only keep fans engaged, but also help Fine Brothers Entertainment further monetize its brand. Continue reading YouTube’s Fine Brothers Call On Fans to Make ‘React’ Videos

Twitter now offers 30-second pre-roll video ads, with an immediate skip option for viewers who don’t want to watch them. The ads run in front of videos that are part of Twitter’s Amplify program, a social television initiative for broadcasters to publish real-time in-tweet video clips accompanied by Twitter’s standard six-second ads. Twitter hopes the longer ads will re-energize the Amplify program, since six-second ads are a hurdle for media partners, which have an inventory of 15-second and 30-second ads. Continue reading Twitter Expands Video Ads to 30 Seconds, Adds a Skip Button

Spotify will debut video content on its Android app this week, and the iOS app by end of next week, in the U.S., the U.K., Germany and Sweden. Originally, the music streaming service planned to offer video in May, but has focused on testing videos on its apps with less than 10 percent of its users in the four launch markets. The content is mostly comprised of short clips from ESPN, Comedy Central, the BBC, Vice Media and Maker Studios, among others. Some companies, like Tastemade, are creating original, music-themed series. Continue reading Spotify Introducing Video Content to Music Streaming Service

Developers have discovered code within the current version of Snapchat that may offer clues about new features coming to the popular messaging app. While Snapchat may not roll out the features, it does show that the company has been working on ways to ramp up competition with other messaging apps such as WeChat and FaceTime. The hidden code provides a framework for the integration of stickers to sell within the app and an enhanced video chatting system that works more like a phone call. Continue reading Code Reveals Potential Features for Snapchat Including Video

Periscope users can now live stream video from their GoPro Hero4 camera by toggling a button in Periscope’s iOS app. GoPro cameras are popular for drone videography and recording extreme sports, both of which might be able to draw new live streaming viewers. Many of those viewers are on Twitter, the social media platform that plays Periscope live streams directly in its timeline. This new partnership may bring new sales to GoPro and new users to Periscope and Twitter. Continue reading GoPro Partners with Periscope to Livestream Extreme Video

Apple fans browsing the Internet were excited to read about a new 4-inch iPhone 6c. Not so fast. According to sources who have used the upcoming iPhone with a 4-inch display, the information is false. Rather than release a smaller version of the iPhone 6s (for customers yearning for a less daunting screen size than 4.7 or 5.5 inches), Apple is upgrading the iPhone 5s first released in fall 2013. The upgrade is not a preview of the iPhone 7, as rumored, but retains the 5s’s design and include a headphone jack. Continue reading Apple Readies Debut of iPhone 5se, Feature-Rich Version of 5s

Amazon is looking to expand its services, particularly online grocery shopping and video streaming, in Europe this year. The company plans to add several thousand new jobs in Europe to help expand its operations. Amazon has already found success in its online grocery shopping and delivery service, Amazon Fresh, in the United Kingdom, and will likely use that model in other major cities. Amazon’s online sales continue to grow at the same pace as the online sales rate across the region. Continue reading Amazon Plans to Expand Online Grocery Shopping in Europe

For the eighth year in a row, YouTube launched its AdBlitz platform, a channel and separate website that displays Super Bowl television spots online before game day and allows viewers to vote for their favorite ads. This year, YouTube has unveiled a new feature: a real-time advertising tool, which enables advertisers to run ads across Google’s platforms, timed to big moments during live events, such as a game-winning field goal. Currently in beta, the feature was already tested by a Marco Rubio Super PAC on debate night. Continue reading YouTube Adds Real-Time Spots to Super Bowl AdBlitz Platform

A look back at 2015 reveals memorable trends in social media: the birth of live social streaming, with Periscope and Meerkat winning over early adopters; the growth of Snapchat, with its more than 200 million active users; and video, with Facebook users logging about 8 billion video views a day (possibly even more than on YouTube). Looking ahead to 2016, it appears that new technologies will change how we interact with social media, creating new options for everything from shopping to sharing real-time experiences. Continue reading Predicting the Five Biggest Changes in Social Media This Year

The Association of National Advertisers (ANA) recently conducted a study that found that marketers are continuing to lose money to bots, the computer programs that create fraudulent Web traffic by mimicking human Web browsing habits. Despite efforts to inform marketers about the dangers of bots, the level of fraud remains relatively unchanged from the previous year. The authors of the study estimate that companies could lose more than $7 billion globally this year because of it. Continue reading Study: Marketers Losing Billions to Fraudulent Online Ad Traffic