Mobile video and messaging app Snapchat has become increasingly appealing to advertisers, who are using sponsored geofilters to turn their users into brand ambassadors. Although Snapchat still hasn’t built out its basic advertising infrastructure, advertisers are signing up to run fledgling campaigns in which people can add geofilters only when they are in specific locations. Among the brands that have launched such campaigns are Nike, GE, Target and McDonald’s. Some videos generate between 30 and 50 million views. Continue reading Sponsored Geofilters on Snapchat Draw in Advertising Dollars

Analysts seem to agree that the most promising aspect of the recently unveiled fourth-generation Apple TV is its App Store. A wave of compelling apps could easily generate more interest in the device. Plex, for example, which works with Chromecast and Fire TV as a tool for organizing personal media libraries, and has long been sought after by Apple TV users, is planning an app for the new Apple TV. Plex co-founder Scott Olechowski has confirmed plans for a new app as the team awaits the tvOS developer beta. Meanwhile, a tvOS version of the cross-platform VLC media player is also being planned. Continue reading Plex and VLC Streaming Media Apps Are Coming to Apple TV

In the wake of pay TV subscriber losses and a falloff in content stocks, industry news has recently focused on the impact of the Internet, mobile apps and streaming services on traditional television. Disney chief operating officer Tom Staggs, who most analysts believe will be the successor to CEO Bob Iger, defended the future of ESPN and the programming bundle at an industry conference in Beverly Hills on Thursday. Staggs also suggested that Wall Street had overreacted to recent changes in the business and should not be so quick to dismiss the current model. Continue reading Disney COO Defends the Programming Bundle as TV Evolves

Qualcomm has introduced Snapdragon Flight, a platform for consumer drones that has been under development for the last six months. Named after Qualcomm’s Snapdragon 801 processor, the platform supports a 4K video camera, two cameras for depth and a fourth for indoor stabilization. Snapdragon Flight supports Sony IMX camera sensors for video and Omnivision OV7251 sensors for computer vision. Companies that adopt the platform should be able to develop drones for sale within the first half of 2016. Continue reading Qualcomm Debuts Small, Light Drone with 4K Camera Support

According to new figures released by Moffett Nathanson Research, the growth of online ads will have a significant impact on traditional television and other media. Analyst Michael Nathanson predicts that ad spending on TV will decrease by 3 percent annually through 2020. He also forecasts that online advertising, led by tech giants Google and Facebook, will increase annually by 12 percent over the next five years and exceed spending for TV ads by 2017. The forecast comes as cable TV ratings are down 9 percent and 566,000 cable and satellite subscribers canceled their service during Q2. Continue reading Research Points to Internet Impacting TV Ratings, Ad Revenue

Canon is developing a Cinema EOS 8K camera and 8K reference display, for “the production of next generation content.” Also in the works is a still-image single lens reflex camera with a CMOS sensor offering 120 million pixels, which Canon says is “the world’s highest number of pixels for a CMOS sensor smaller than the size of a 35mm full-frame sensor.” The company claims that the sensor was able to capture an image showing the lettering on the side of an airplane flying 11 miles from the shooting location. Continue reading Canon Developing Professional 8K Camera, Reference Display

Viacom International is getting ready to debut Viacom Play Plex, a suite of apps for all its major brands, for iPhone and Android smartphones and tablets. Viacom Play Plex, which will be available in the company’s 180 international territories, will offer live and on-demand content from Comedy Central, MTV, Nickelodeon, Paramount Channel, Spike and BET. The suite of apps allows the company to make a significant move into the burgeoning mobile TV world. Viacom had previously launched a Nickelodeon app in 2013. Continue reading Viacom Play Plex Offers Mobile TV Apps for its Major Brands

The National Football League is starting its own YouTube channel and Major League Baseball, which began streaming games online 13 years ago, bought the rights to manage the National Hockey League’s Web operations. But action sports — including surfing, skateboarding and snowboarding — rule millennials’ viewing time on their mobile phones. Although Americans are still watching less video on mobile phones than traditional TV, action sports on mobile channels is a parallel universe of sports viewing and is likely to remain so. Continue reading Why Action Sports Dominate Mobile Viewing Time of Millennials

NPD Group reports that “connected TV devices” were in 46 million U.S. homes at the end of Q2 2015. That figure represents about half of all U.S. homes with an Internet connection. NPD defines “connected TV device” as one that connects to the Internet and allows the user to access apps (including connected devices such as smart TVs, game consoles, streaming media players and Blu-ray Disc players). According to NPD executive director John Buffone, the 4 million year-over-year jump is attributable to increased sales of smart TVs and a surge of streaming services. Continue reading Half of U.S. Homes with Internet Have Connected TV Devices

When Apple unveils its next generation Apple TV product this Wednesday at its scheduled event in San Francisco, insiders say videogames will be one of the key selling points. The move marks a departure for Apple TV, which has thus far been marketed as a device for streaming video and music content. The device will reportedly feature the components necessary for generating interest from casual gamers, including more power and a faster processor for improved graphics, a motion-sensitive remote that could also serve as a game controller and an app store for downloading games. Continue reading New Apple TV Could Compete with Traditional Game Consoles

Amazon announced that it has agreed to purchase Elemental Technologies in an all-cash deal valued at about $500 million, marking Amazon’s biggest deal since last year’s $1 billion acquisition of videogame streaming site Twitch. Elemental helps media companies encode and transcode video content for viewing on the Web and via mobile devices. Amazon plans to add Elemental to its Amazon Web Services cloud computing division, one of the company’s faster-growing units. Amazon reportedly beat out both Ericsson AB and Cisco Systems to acquire Elemental. Continue reading Amazon Plans to Acquire Portland-Based Video Formatting Firm

As 4K UHD TVs slowly come to market, and streaming services continue to introduce support for 4K and high dynamic range programming, Ultra HD Blu-ray is the next logical step. During its press conference at the IFA trade show in Berlin yesterday, Samsung became the first company to officially announce a 4K UHD Blu-ray player. Samsung’s UBD-K8500 supports HDR, offers 64 times the colors of standard Blu-ray, and plays UHD content at up to 60 frames per second. 20th Century Fox is providing content for the player, and plans to issue all its new releases in 4K Ultra HD with HDR. Continue reading IFA 2015: Samsung is First to Announce 4K UHD Blu-ray Player

The Discovery Channel has released a mobile app that features virtual reality videos from some of the channel’s most popular shows, including “Mythbusters,” “Gold Rush” and “Survivorman.” The videos can be viewed as 360-degree experiences (via moving the phone), or as VR experiences with Google Cardboard. The videos, which were made by Los Angeles VR network startup Littlstar, are also available on YouTube, Discovery’s VR website, and a dedicated channel on Samsung Gear’s virtual reality video app Milk VR. Continue reading Discovery Releases Mobile App for VR Videos of Popular Shows

Intel hopes to reverse the trend of declining PC sales with the release of its new line of computer chips. Based on a design called Skylake, the chips are the sixth generation of the company’s Core processor line and feature more performance and less power consumption, as well as fewer wires and a host of new technologies including facial recognition. Intel hopes that the new chips, together with Microsoft’s just-released Windows 10 operating system, will encourage consumers to replace 500 million PCs older than four years. Continue reading Intel Aims to Reinvigorate PC Sales with New Skylake Chips

A French company that creates image-processing software and an industry measurement for sensor quality just released DxO ONE, a $600 sensor and lens that plugs into the iPhone camera. DxO Labs created the ONE to feature a 1-inch image sensor (that’s six-and-a-half times bigger than the iPhone 6’s native sensor) and the equivalent of a 32mm fixed lens whose aperture opens to F1.8. The resulting 20.2-megapixel images are a considerable improvement over photos taken with the iPhone camera and competitive with those taken by pro level DSLRs. Continue reading DxO ONE Camera Turns iPhone into Professional Level Device