In 2013, the interactive music video for Bob Dylan’s “Like a Rolling Stone” (directed by Vania Heymann) signaled a new wave of interest in interactive video. Although interactive media has been around for a long time, enthusiasts say that interactivity is now ready to make bigger inroads in entertainment and advertising. Web-based standards means that interactive videos can play across multiple platforms; it’s a way to differentiate content in a crowded market and, most importantly, click-through rates are impressive. Continue reading Startups Promote Interactive Video for Next-Gen Storytelling

LG announced that its first flat-screen 4K OLED TV lineup will be available next month. The EF9500 series will be similarly priced to the curved EF9600 series ($5,500 for the 55-inch model and $7,000 for the 65-inch model). However, the new series will mark the first fully HDR-compliant OLED TVs, capable of displaying high dynamic range content from streaming sources and components such as Ultra HD Blu-ray discs and players shipping later this year. HDR offers more contrast between light and dark images for a superior viewing experience. Continue reading LG to Intro New Flat Series of HDR-Compliant 4K OLED TVs

Hulu will try its hand at programmatic advertising with a private ad exchange that should make buying ads more similar to the experience on Facebook or Twitter. The new automatic ad buying service will rely on Facebook video ad exchange LiveRail, but won’t leave the company’s traditional salespeople out of the equation. To make ads more valuable, Hulu will combine its own data with that of the advertiser to more narrowly target relevant viewers. Show-specific sponsorships won’t initially be offered. Continue reading Hulu Pursues Programmatic Advertising, Powered by LiveRail

Facebook has added video to its newly released photo-sharing app Moments, enabling users to automatically create, customize and then share a music video created from mobile photos. This is the first update the app received since its June debut. With over 4 billion daily video views, video is becoming an important and fast-growing category on Facebook. By adding video to Moments, the social network competes with services like Flipagram, or Google Photos’ automatically created animations. Continue reading Facebook Updates its Moments Photo-Sharing App with Video

As part of its effort to meet the entertainment needs of the postmillennial generation, Netflix is adding exclusive films and TV series to its service that target teenagers and tweens. Netflix has picked up a half-hour original series about a group of musicians called “Lost & Found Music Studios,” a series called “Degrassi: Next Class” that addresses the issues teens face as they get ready to enter adulthood, and “Fuller House,” the sequel to the popular 90s sitcom “Full House.” Netflix has also licensed two movies featuring YouTube stars — “Smosh: The Movie” and “Bad Night.” Continue reading Netflix to Offer Original Programming Produced for Teenagers

Cord cutting continues to impact the pay TV industry. According to a new report from Strategy Analytics, the top 20 cable and satellite TV providers lost 479,000 subscribers in the U.S. between April and June, while operators in Canada lost 53,000 customers, marking the highest rate of decline experienced thus far in North America. The report comes after the first net drop of pay TV subscribers for the first three months of a year, following a disappointing Q1. Additionally, digital IPTV subscriptions fell by 62,000 in the U.S. and 9,000 in Canada. Continue reading Pay TV Industry Loses 532,000 Subscribers in North America

Twitter is taking a page from Facebook’s playbook by opening its mobile ad network to a larger group of marketers. Whereas Twitter’s service was formerly restricted to a small group of clients that could buy ad campaigns running on its own service and third party apps in its MoPub mobile advertising exchange, now all advertisers with dedicated Twitter account managers can widen their campaigns beyond Twitter. Newly renamed “Twitter Audience Platform,” the product will also feature more video ads. Continue reading Twitter Pushes Video for Newly Expanded Mobile Ad Network

As part of a beta release of GeForce Experience, Nvidia is introducing GameStream co-op, which allows two gamers to play with a single copy by one streaming the game to another PC. The co-op feature, which resembles Sony’s Share Play feature on PlayStation 4, allows for three different modes of play. It is based on the same technology found in Nvidia’s GameStream service, which lets users stream a game from their PC, over a local network, to another device, such as a Shield tablet. Continue reading Nvidia Debuts GeForce Experience Feature for Game Sharing

For those who want a more social TV viewing experience, Showgoers is a new and interesting solution. The Chrome extension enables far-flung friends to watch the same movie or TV show featured on Netflix and play, pause or seek specific segments, simultaneously. Not surprisingly, the idea was born out of a long-distance relationship; the developer created Showgoers to create another experience that the couple could share. Although Showgoers can’t get around geographical blocking, it is simple to set up — and free. Continue reading Showgoers: Chrome Plugin Powers Shared Viewing for Netflix

Hollywood director Randal Kleiser (“The Blue Lagoon,” “Grease”) just debuted “Defrost,” a four-minute narrative virtual reality film that he hopes is the first in a series of VR films. That’s exactly what the 50 cablecasters that comprise the membership of CableLabs hope for. The industry’s non-profit R&D facility, CableLabs has been studying VR and suggests consumer excitement is strong, but that the lack of content could be a major stumbling block for cable companies interested in providing VR programming. Continue reading CableNet Explores VR, Additional Content Could Drive Adoption

The video platform skirmishes just heated up with news that Comcast is about to launch its own, dubbed Watchable. The streaming video platform will feature content from a list of major publishers, including NBC Sports, AwesomenessTV, Refinery29 and The Onion as well as two companies it has already invested in, Vox and Buzzfeed. Deals are non-exclusive, allowing publishers to also post on Facebook, one of Comcast’s chief rivals in online video. Comcast is also up against YouTube and Verizon’s as-of-yet unnamed video platform. Continue reading Comcast to Debut Latest Streaming Video Platform, Watchable

When PBS talked with “Sesame Street” producers about the future of the 45-year old children’s educational TV series, the choices were few. The show had been running a production deficit for years and suffered from changes in viewing habits. If the show wanted to continue production and stay on PBS, it only had one solution: find a production partner. HBO stepped into that role, highlighting a little known fact: that companies like HBO, Netflix and Amazon all take kids’ TV seriously. Continue reading Children’s Programming Counts on HBO, Netflix, and Amazon

Real-time streaming video has been the focus of several companies in recent months, and now bigger players Twitter and Facebook seem to be decisively pulling ahead of independent player Meerkat. Or not, says Meerkat founder Ben Rubin, who disputes the measurement criteria. What we do know is that Twitter’s live video app Periscope now boasts 10 million total accounts, while Meerkat, in May, reported two million accounts. Live video is still, however, a very small percentage of all consumer video on the Internet. Continue reading Twitter and Facebook Widen Streaming Video Gap with Meerkat

Stewart Butterfield, founder and CEO of office chat software maker Slack Technologies, says his company is using AI to help build an advanced virtual assistant. Slackbot, Slack’s current built-in assistant, is an icon used for tips, searches and even a sprinkling of humor. In discussing the future potential of Slackbot, Butterfield compares it to the Samantha software voiced by Scarlett Johansson from the film “Her.” Butterfield is leveraging natural language processing and machine learning to build a truly helpful digital office assistant. Continue reading Slack Uses Artificial Intelligence to Build New Virtual Assistant

At Apple’s upcoming September 9 event, the Silicon Valley company will announce a more powerful version of its Apple TV set-top box. But what it won’t be introducing is a live TV service streamed over the Internet. Although Apple insiders are mum, those close to the project say that Apple hasn’t licensed enough content from TV networks and that talks to do so are moving slowly. Another obstacle is a sufficiently robust computer network to guarantee the content will stream properly. The company is reportedly now targeting a 2016 launch date. Continue reading Apple Delays Live TV, Lacking Licensed Content and Network