Facebook has launched a new marketing initiative called Anthology that enables advertisers to work with seven media partners to create sponsored videos. The company says that its media partners — The Onion, Vice, Disney, Funny or Die, Tastemade, Vox, and Electus Digital’s CollegeHumor — know how to get the most out of the Facebook platform. These video ads are one way that Facebook may be able to keep advertising, and soon publishing content, under its own roof. Continue reading Facebook Partners with Disney, Vice and Others on Video Ads

Back in January, YouTube closed a deal with the National Football League to set up an NFL channel on its video platform, offering viewers game previews, highlights and more. In anticipation of the next season, YouTube is looking to capitalize on its NFL programming to secure lucrative advertising deals. The tech giant has set its NFL ad package at $5.2 million for the entire season, on the condition that marketers also commit to paying that same amount to enlist in its Google Preferred program. Continue reading Google Leverages NFL Content Deal to Push YouTube Ad Sales

Comcast issued a statement this morning that the proposed merger with Time Warner Cable has officially been terminated. “Today, we move on,” noted Comcast Chairman and CEO Brian Roberts. “Of course, we would have liked to bring our great products to new cities, but we structured this deal so that if the government didn’t agree, we could walk away.” Reports had circulated in recent days that a merger of the country’s two largest cable operators was ending as Comcast faced intense regulatory scrutiny regarding the $45.2 billion acquisition. Continue reading Comcast Confirms That It Has Dropped $45 Billion Bid for TWC

The Interactive Advertising Bureau recently found that one-third of Americans now own connected TV sets, while one-third of those consumers stream video to their TVs daily. According to new survey findings from consulting firm Deloitte, video streaming services such as Netflix, Hulu and Amazon have now surpassed live programming as the viewing method of choice for many consumers. The survey determined that 56 percent stream movies and 53 percent stream TV shows, while 45 percent still prefer watching live broadcasts. Continue reading Study Indicates Streaming Video is More Popular Than Live TV

Facebook revealed yesterday that while revenue and profit growth slowed for the company during Q1, nearly 75 percent of visitors accessed the social platform from mobile devices and two-thirds of its users now visit daily. Facebook claims that 1.44 billion people access its site or apps at least once a month. According to eMarketer, the company is second only to Google in terms of global digital advertising revenue. Facebook is pushing ads to its photo-sharing service Instagram and building new tools for ad targeting. Continue reading Facebook Shifts to Mobile, Pursues Global Digital Ad Market

Google’s new projector technology is not the traditional blinding display that merely projects movies. It is designed to be more subtle to serve as a changing background to everyday life. The technology interacts with walls that are coated with photo-reactive paint. The projection system works similarly to e-ink technology, and an image would remain on the wall until a new image replaces it. The transparent photo-reactive paint can be used to turn any surface in a house or business into a screen. Continue reading New Projector Tech from Google Turns Any Walls into Screens

According to the Interactive Advertising Bureau, one-third of Americans now own connected TVs, while one-third of those consumers stream video content to their televisions daily. On average, owners of connected TVs spend 2.4 hours per day streaming to their televisions. Streaming video is beginning to affect viewing patterns in a way that may concern the traditional TV industry. Nielsen recently reported that TV viewing dipped 4 percent in the third quarter of 2014 and streaming jumped 60 percent compared to Q3 the previous year. Continue reading Report Says One-Third of Connected TVs Stream Video Daily

HBO has acquired the popular online series, “High Maintenance,” which first launched on Vimeo in 2013 free of charge. Last year, creators Ben Sinclair and Katja Blichfeld partnered with the streaming service to offer the second season exclusively via Vimeo On Demand, and it quickly became a top seller on the VOD service. For now, viewers can still watch the dramedy without paying for HBO, since the first 13 episodes are streaming free of charge and the most recent six episodes are available on demand for $2 each. Continue reading Vimeo Hit Series ‘High Maintenance’ Leaving the Web for HBO

The first four episodes of HBO’s “Game of Thrones” fifth season were leaked online before the season’s premiere. Reportedly leaked from a review screener, the episodes have since been downloaded from public torrent sites millions of times. In response, HBO has distributed thousands of warnings to those Internet subscribers whose connections were determined to share leaked episodes. There are no legal ramifications for the subscribers, but HBO hopes that the warnings will prevent some of them from downloading future episodes. Continue reading HBO Sends Warnings to Torrent Users Sharing ‘Game of Thrones’

Netflix added 4.88 million subscribers in the most recent quarter, exceeding expectations for growth of its user base. The company had forecast 4.05 million new subscribers. Netflix believes its popular original programming like “House of Cards” helped attract more users both in the U.S. and internationally. The streaming service is continuing to expand overseas and plans to encrypt its video streams in order to protect the privacy of its now 62 million-strong user base. Continue reading Netflix Beats Projections for User Growth In U.S. and Abroad

To better compete in the changing pay TV landscape, Verizon is planning to introduce more flexibility for subscribers of its FiOS service. Beginning April 19, viewers will have the option of a slim package of channels and will also be able to add “channel packs” that feature genre-based channels (for example: pop culture, lifestyle, sports). Plans will start at $55 per month. Additional packages including 10-17 channels will run $10 a month. In addition, subscribers will have the ability to switch between channel packs after 30 days. Continue reading Verizon to Debut New Options for its FiOS Service Next Week

In an effort to increase the number of visitors to its site, Twitter has redesigned its homepage, allowing visitors to view content they would otherwise not have access to unless they were logged in. With about 200 million monthly visitors, Twitter wants to improve user engagement by adding a section to its homepage where users can view the most trending tweets or viral content as sorted into different categories such as “Business News,” or “TV Shows & Stars.” Continue reading Twitter Homepage Redesign Intends to Increase Visitor Count

San Francisco-based VideoStitch is at the NAB Show in Las Vegas this week demonstrating its post-production and live streaming software for virtual reality and 360-degree video. The company has algorithms for live streaming and batch multi-camera VR rig stitching. Its software runs on Nvidia cards that work on both Macs and PCs. VideoStitch’s solution is being used by more than 1,000 production teams creating VR experiences for clients including Red Bull, Facebook, BAE Systems, ESPN, and Legendary Pictures. Continue reading NAB 2015: VideoStitch Demos Solutions for Live VR Production

Cloud communications company Twilio provides developers with the tools they need to integrate texting, voice calls, photo messaging, and now videos into their applications. Video capabilities would make it easier to video chat with customer service representatives on service apps, for example, or interact with other players on gaming apps. Twilio’s video service is a more affordable and easier option for developers to incorporate communication functions into a variety of different software. Continue reading Twilio Helps Developers Integrate Video into Software and Apps

DJI recently announced the addition of two new drones to its collection — the Phantom 3 Professional and the Phantom 3 Advanced — both of which are expected to launch in upcoming weeks. Unlike previous models of the Phantom, the Professional and Advanced versions come equipped with a 4K (30fps)/12-megapixel and 1080p (up to 60fps)/12-megapixel camera, respectively. In addition to the cameras, both models have improved Wi-Fi features, an indoor sensor and auto-take off and landing.   Continue reading DJI Introduces Two New Phantom Drones Featuring 4K Cameras