Publisher Hearst is paying $81.25 million for a 25 percent interest in DreamWorks Animation’s AwesomenessTV. Announced yesterday, the deal will help Hearst leverage a younger audience, while DWA will use the cash infusion to help develop the fast-growing AwesomenessTV business. The pact plans to help AwesomenessTV expand into new content channels, broaden its audience and expand its geographic reach. AwesomenessTV will also gain access to Hearst’s subscription VOD platform. Continue reading Hearst Makes a Major Investment in DWA’s AwesomenessTV

Google released an end-of-year rundown that measures the most popular apps on its Play Store. This year’s fastest growing app category has been health and fitness, led by diet tracker MyFitnessPal. With 100,000 mobile health apps available now for Android and iOS, the global health and fitness app market is worth about $4 billion. In other categories, Facebook topped social, Netflix was the leader in entertainment, Pandora was the most popular music app, and Flipagram led the photography category. Continue reading Health & Fitness is Fastest Growing Category on Google Play

A project called “Maui” being developed internally at HBO to launch the company’s standalone streaming video service next year has been terminated. Instead, HBO has opted to outsource the development of its service to MLB Advanced Media, a company with experience in streaming media technology. As a result of Maui’s cancellation, HBO has also parted ways with its chief technology officer, Otto Berkes, who had been with the company since 2012 and oversaw the project.  Continue reading HBO Outsources its Streaming Tech Development to MLBAM

Instagram — the photo- and video-sharing app owned by Facebook — announced yesterday that it presently has 300 million monthly active users, up 50 percent in nine months (more than 70 percent of its users are now outside the United States). The new numbers suggest that the social service is more popular than Twitter today (Twitter recorded 284 million monthly active users for Q3). Instagram is looking to leverage its meteoric popularity to engage users in new ways, and draw advertisers at the same time. Continue reading Instagram Now Bigger Than Twitter, Looks to Brand Advertising

Amazon Prime members who enjoy free two-day shipping and unlimited streaming of music and video can soon add Ultra HD to their subscription perks. Amazon announced yesterday that it is releasing a catalog of television shows and movies that stream in 4K, joining Netflix in a move that may provide consumers with another reason to consider a UHD TV purchase. Current UHD models offered by LG, Samsung and Sony feature a built-in chip capable of decoding 4K video streamed from Amazon. Continue reading Amazon Announces Streaming 4K Content for Prime Members

Despite revenue generated by licensing content to streaming services, some analysts and execs are concerned that the growth of subscribers to Netflix and related services may negatively impact traditional TV audiences and related advertising revenue. During the UBS Global Media and Communications Conference on Monday, research was presented that suggests a significant disruption in media consumption, as Netflix subscribers watch less broadcast TV than consumers without the service. Continue reading Research Suggests Streaming is Impacting the Business of TV

United Talent Agency and Rentrak, an entertainment data company, have teamed up to bring studio marketers a tool that tracks the hype on social media surrounding a specific film. With this data, marketers would be better armed to make the necessary tweaks to a marketing campaign that can help make a movie a hit. PreAct is the name of the new tool, and since its debut in January, the service has signed up entertainment giants such as Sony Pictures Entertainment and 20th Century Fox. Continue reading New Tool for Film Marketers Analyzes Buzz on Social Media

The NPD Group reports that awareness and satisfaction of UltraViolet is on the rise with American consumers. According to NPD’s “Digital Video Adoption Monitor Report,” 44 percent of U.S. consumers have heard of UV or recognize its logo. That marks a nine percent increase over last year. Consumers pointed to DVD and Blu-ray packaging as the primary source for raising awareness. NPD notes that 91 percent of current UV users indicate they are satisfied with the service, up eight percent from 2013. Continue reading UltraViolet Awareness and Satisfaction on the Rise, Says NPD

As Facebook’s video startup Vessel begins to take shape, the company has aggressively pursued some of YouTube’s most popular online stars. In response, Google has been structuring more lucrative deals for its stars to keep them from leaving. The company has gone as far as offering multiyear deals, performance-based bonuses and additional funding for video production. Although Vessel has yet to launch, it is reportedly looking to secure programming in advance of its debut.  Continue reading Google Offers Special Deals to Keep Top Talent on YouTube

Mobile shopping just got even easier thanks to a new app called TheTake, which enables users to find the products they have been eyeing from their favorite movies. TheTake launched last week with a database of scenes from more than 100 movie titles. The app uses audio and image recognition technology to identify the products in a scene and gives users related links to retail stores that sell the items. The app may leverage the growing trend that shows mobile shopping sales are on the rise. Continue reading TheTake: App Helps Users Identify and Buy Products in Movies

Google has confirmed that it plans to develop kid-friendly versions of some of its more popular products next year. While Google has yet to release specific details about the initiative, many predict that Chrome and YouTube will be among those products redesigned for children 12 and younger. Google understands that kids are among those most active on the Internet, so it hopes to create Web-related products and services that are deemed appropriate for their use. Continue reading Google Plans Initiative to Build Products for Ages 12 and Under

The home entertainment divisions of Hollywood studios are projected to generate record sales of movies and TV shows on digital platforms this holiday shopping season between Thanksgiving and Christmas. Digital sales are experiencing an upswing as more consumers access media via their mobile devices, smart TVs and connected game consoles. In addition, retailers such as Best Buy, Target and Walmart are pushing digital in an effort to make up for the downward trend in disc sales. Continue reading New Holiday Sales Records Predicted for Digital Home Video

The game streaming space, one that has been dominated by Amazon’s Twitch and various gamer YouTube channels, has proven that today’s gamers are just as interested in watching others play as they are in playing games themselves. In response to this trend, game developer Valve, the company behind Steam’s game services, has announced Steam Broadcasting, a tool that allows members to become viewers by tuning into the live gameplay of other users within the Steam gaming community.  Continue reading Valve Takes on Live Game Streaming with Steam Broadcasting

Streaming video service Netflix saw U.S. viewership of its original series jump from 57 percent of domestic subscribers in the first quarter to 72 percent in the third quarter. New shows and word-of-mouth likely helped spark interest in Netflix originals like “Orange Is the New Black.” Now, amid growing competition, Netflix hopes to replicate that success overseas with its upcoming high-budget original series, “Marco Polo,” which is set to make its international debut in December. Continue reading Netflix is Hoping to Take its Original Series Success Abroad

The startup appLOUD has created an iOS app that allows fans to support their favorite musicians by sharing videos of live performances. The video posts are tagged with the artist’s Twitter handle, and then the app generates links to the band’s music on iTunes and upcoming concert dates. Fans can even directly tip bands just like they do for street musicians. The app not only allows people to discover new bands, but also directly pay an artist for a great performance. Continue reading New Live Music App Combines Social Media and Crowdfunding