Google Planning to Offer Accounts to a Younger Demographic

In what could potentially become a controversial move, Google has plans to offer accounts to children under the age of 13 for the first time. Google services such as Gmail and YouTube do not currently offer accounts to kids (although kids can log on anonymously or pose as adults). Now Google is planning a new approach that encourages parents to open accounts for their children, and in the process control how they use Google services and the information that is collected about their kids. Continue reading Google Planning to Offer Accounts to a Younger Demographic

AT&T Expects to Begin Deployment of LTE Multicast in 2015

AT&T plans to make LTE Broadcast technology available sometime next year. Also known as LTE Multicast, the technology is based upon evolved Multimedia Broadcast Multicast Service (eMBMS), which allows for content to be sent to a large number of subscribers simultaneously, leading to a more efficient use of network resources. AT&T plans to use Qualcomm’s 700MHz D and E Block spectrum that it acquired in 2011. Content delivery is expected to change dramatically with the new service. Continue reading AT&T Expects to Begin Deployment of LTE Multicast in 2015

RMW Restoring 1,000 Cult and Classic Films for Home Video

Reliance MediaWorks has begun the restoration process on a thousand films — many of which are cult or world cinema classics — to create high definition versions for availability on Blu-ray. From its Burbank facility, RMW is up-converting most titles from standard definition, not remastering from original negatives. However, the company expects quality results for restored video and audio that will help return the films to their former glory and hopefully introduce them to a new audience. Continue reading RMW Restoring 1,000 Cult and Classic Films for Home Video

Toggle Planning a New HDMI Dongle to Help Boost UltraViolet

Toggle, a participant in the second annual Media Camp accelerator program at Warner Bros., has developed a small, affordable, Wi-Fi-enabled HDMI device that it claims acts as a “physical key” to UltraViolet lockers. Toggle believes that its dongle (which looks similar to Google’s Chromecast) would eliminate the need for retailers and content companies to create silos for delivering their content to television. Via Wi-Fi, the dongle would stream UV content to HDMI-equipped TVs. Continue reading Toggle Planning a New HDMI Dongle to Help Boost UltraViolet

Spotify and BandPage Enable Direct Artist-Fan Engagement

The partnership to allow musicians to sell directly to Spotify users through BandPage has gone live. BandPage, a platform that allows artists to easily promote themselves and make money online, will enable exclusive offers from the artists directly to the fans. The offers will transcend typical merchandise and instead include secret shows, meet-and-greets, soundcheck parties and more. The service went live on Wednesday, and offers are already available to the public. Continue reading Spotify and BandPage Enable Direct Artist-Fan Engagement

Amazon Aims to Make Prime Instant Video a Major Competitor

Amazon Studios, the production arm of Amazon’s Prime Instant Video service, hopes to challenge Netflix with compelling original series. The studio greenlit several shows to debut later this year, and viewers will get the chance to view pilots for another set of prospective shows in the next few weeks, including a drama by Whit Stillman and a comedy produced by Steven Soderbergh. Amazon takes feedback from viewers into consideration when selecting new shows. Continue reading Amazon Aims to Make Prime Instant Video a Major Competitor

New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Hewlett-Packard’s most recent television advertisement, released Monday, is made entirely of Vines. The 30-second spot features the Pavilion x360 notebook, promoted by Vine stars through short video clips. The company worked to identify social media talent with marketing agency Niche, which focuses on Vine stars. HP’s creative agency 180LA also worked on the commercial. Normally, a 30-second ad takes about 10-12 weeks to produce, but HP’s new spot only took 11 days. Continue reading New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Following Facebook’s Lead, Twitter Starts Testing Video Ads

Twitter announced yesterday that it has been experimenting with “Promoted Video” ads. The product is basically a video version of Twitter’s Promoted Tweets, which provides advertising that appears in users’ content feed. The video ads are embedded into tweets via the platform’s card technology. The company says it has been testing a new Twitter Video Card since earlier this year “that streamlines video playback and brings a one-tap viewing experience in our users’ timelines.” Continue reading Following Facebook’s Lead, Twitter Starts Testing Video Ads

Groopie Social Network Lets Vloggers Collaborate on Episodes

Groopie, an app that just launched on iOS, is hoping to be the next maker of online stars. Now, a team of vloggers can collaborate on episodes of their own shows. Friends can shoot video at the same time, and use built-in editing tools to select the camera angle and audio source. The beta testers who have been experimenting with the app for the past six months have already created reality and scripted shows. Groopie videos can also be shared on Facebook and Twitter. Continue reading Groopie Social Network Lets Vloggers Collaborate on Episodes

Research Suggests Android TV Could Disrupt Apple and Roku

According to new research from IHS Technology, the introduction of Google’s Android TV platform could disrupt the streaming media player space currently led by Roku and Apple TV. While previous Android-based offerings may have been lacking, a new sophisticated product is expected to more fully integrate with Google-powered features and the Android mobile ecosystem. This may be significant, considering that 213 million connected TV devices are projected for the U.S. by 2017. Continue reading Research Suggests Android TV Could Disrupt Apple and Roku

BuzzFeed is Using Investment to Test a Host of New Features

BuzzFeed, which currently draws more than 150 million average monthly viewers, wants to become known for more than its numbered lists popular with Web surfers. To achieve this goal, the startup just closed a $50 million investment from Silicon Valley VC firm Andreessen Horowitz. The investment will be used to develop new content sections for the site, create an in-house incubator for new technologies, and put more resources toward its LA-based video arm, BuzzFeed Motion Pictures. Continue reading BuzzFeed is Using Investment to Test a Host of New Features

CBS to Partner with SVODs for Exclusive Online Programming

CBS is reportedly working on shows intended for Internet distribution only, via services such as Netflix, Hulu or Amazon Instant Video. The new approach would allow CBS to sell its reruns to online video services in addition to new shows for exclusive streaming. During a Q2 earnings call last week, CEO Les Moonves announced that CBS “will be producing more and more shows for more and more outlets, including major streaming companies and other emerging distributors.” Continue reading CBS to Partner with SVODs for Exclusive Online Programming

U.S. Spends More on Digital Video Than the Rest of the World

The U.S. video entertainment market — including pay TV, box office, Blu-ray, DVD, video-on-demand, and paid-for online video — is getting ready to reach an all-time high. According to a new report from researcher Futuresource Consulting, the market is expected to make $123 billion in retail value in 2015. Futuresource notes that the video market reached $120 billion in 2013, a 2 percent increase over the previous year. Per household spending on video in the U.S. is the highest in the world. Continue reading U.S. Spends More on Digital Video Than the Rest of the World

Netflix Has More Subscribers, But HBO Remains More Profitable

Netflix, which recently reached 50 million streaming customers, now generates more revenue from subscriptions ($1.146 billion) than HBO. According to Netflix CEO Reed Hastings, edging past HBO’s $1.141 billion is a “minor milestone.” SNL Kagan estimates that HBO has 28.7 million U.S. subscribers. However, HBO remains much more profitable than Netflix. In related news, Time Warner Chairman Jeff Bewkes told analysts this week he is open to OTT services. Continue reading Netflix Has More Subscribers, But HBO Remains More Profitable

Instagram’s Audience Engagement is Triple That of Facebook

Social media shop Shareablee discovered that marketers are very active on Instagram, despite the fact that most cannot run ads on the photo- and video-sharing service yet. During the second quarter, Instagram had 56 percent more total actions than Facebook. While Instagram is four years old, and Facebook went live in 2004, it is not surprising that the brand activity is growing much faster on the mobile app. However, Instagram is also bringing in three times the engagement per post. Continue reading Instagram’s Audience Engagement is Triple That of Facebook