Hewlett-Packard’s most recent television advertisement, released Monday, is made entirely of Vines. The 30-second spot features the Pavilion x360 notebook, promoted by Vine stars through short video clips. The company worked to identify social media talent with marketing agency Niche, which focuses on Vine stars. HP’s creative agency 180LA also worked on the commercial. Normally, a 30-second ad takes about 10-12 weeks to produce, but HP’s new spot only took 11 days. Continue reading New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Twitter announced yesterday that it has been experimenting with “Promoted Video” ads. The product is basically a video version of Twitter’s Promoted Tweets, which provides advertising that appears in users’ content feed. The video ads are embedded into tweets via the platform’s card technology. The company says it has been testing a new Twitter Video Card since earlier this year “that streamlines video playback and brings a one-tap viewing experience in our users’ timelines.” Continue reading Following Facebook’s Lead, Twitter Starts Testing Video Ads

Groopie, an app that just launched on iOS, is hoping to be the next maker of online stars. Now, a team of vloggers can collaborate on episodes of their own shows. Friends can shoot video at the same time, and use built-in editing tools to select the camera angle and audio source. The beta testers who have been experimenting with the app for the past six months have already created reality and scripted shows. Groopie videos can also be shared on Facebook and Twitter. Continue reading Groopie Social Network Lets Vloggers Collaborate on Episodes

According to new research from IHS Technology, the introduction of Google’s Android TV platform could disrupt the streaming media player space currently led by Roku and Apple TV. While previous Android-based offerings may have been lacking, a new sophisticated product is expected to more fully integrate with Google-powered features and the Android mobile ecosystem. This may be significant, considering that 213 million connected TV devices are projected for the U.S. by 2017. Continue reading Research Suggests Android TV Could Disrupt Apple and Roku

BuzzFeed, which currently draws more than 150 million average monthly viewers, wants to become known for more than its numbered lists popular with Web surfers. To achieve this goal, the startup just closed a $50 million investment from Silicon Valley VC firm Andreessen Horowitz. The investment will be used to develop new content sections for the site, create an in-house incubator for new technologies, and put more resources toward its LA-based video arm, BuzzFeed Motion Pictures. Continue reading BuzzFeed is Using Investment to Test a Host of New Features

CBS is reportedly working on shows intended for Internet distribution only, via services such as Netflix, Hulu or Amazon Instant Video. The new approach would allow CBS to sell its reruns to online video services in addition to new shows for exclusive streaming. During a Q2 earnings call last week, CEO Les Moonves announced that CBS “will be producing more and more shows for more and more outlets, including major streaming companies and other emerging distributors.” Continue reading CBS to Partner with SVODs for Exclusive Online Programming

The U.S. video entertainment market — including pay TV, box office, Blu-ray, DVD, video-on-demand, and paid-for online video — is getting ready to reach an all-time high. According to a new report from researcher Futuresource Consulting, the market is expected to make $123 billion in retail value in 2015. Futuresource notes that the video market reached $120 billion in 2013, a 2 percent increase over the previous year. Per household spending on video in the U.S. is the highest in the world. Continue reading U.S. Spends More on Digital Video Than the Rest of the World

Netflix, which recently reached 50 million streaming customers, now generates more revenue from subscriptions ($1.146 billion) than HBO. According to Netflix CEO Reed Hastings, edging past HBO’s $1.141 billion is a “minor milestone.” SNL Kagan estimates that HBO has 28.7 million U.S. subscribers. However, HBO remains much more profitable than Netflix. In related news, Time Warner Chairman Jeff Bewkes told analysts this week he is open to OTT services. Continue reading Netflix Has More Subscribers, But HBO Remains More Profitable

Social media shop Shareablee discovered that marketers are very active on Instagram, despite the fact that most cannot run ads on the photo- and video-sharing service yet. During the second quarter, Instagram had 56 percent more total actions than Facebook. While Instagram is four years old, and Facebook went live in 2004, it is not surprising that the brand activity is growing much faster on the mobile app. However, Instagram is also bringing in three times the engagement per post. Continue reading Instagram’s Audience Engagement is Triple That of Facebook

The National Academy of Television Arts & Sciences announced recipients of the 66th Annual Technology and Engineering Emmy Awards, which will be presented at January’s Consumer Electronics Show in Las Vegas for the ninth consecutive year. Apple, Microsoft, Roku, Sony and TiVo will be recognized for television enhancement devices. HBO and Netflix will receive awards for second screen navigation. Kazuo Hirai, president and CEO of Sony Corporation will receive the Lifetime Achievement Award. Continue reading NATAS Announces 66th Tech Emmys, To Be Presented at CES

As the price of small drones decreases, the popularity of these tiny unmanned aircraft increases for aerial wedding photographers and gadget enthusiasts alike. In New York City in particular, the proliferation of these devices has state officials and law enforcement officers worried. There is no required training for the amateur pilots operating these drones. In terms of regulations, the Federal Aviation Agency currently permits drones to be flown under 400 feet. Continue reading FAA Regulations Needed as Aerial Drones Grow in Popularity?

RightThisMinute, a TV show that focuses solely on online videos, has become the number one syndicated new show in the U.S. The show airs on HLN and local channels, with two million viewers per half-hour episode. Because the show consists only of online videos, rather than hiring writers, the producers and talent search for featured videos. The popularity of the show highlights a shift that makes the second screen — featuring content from YouTube, Hulu and Netflix — our first screen. Continue reading TV Show Highlighting Popular Online Videos Tops Syndication

The Pirate Bay and TorrenTV have released new platforms to make it easier for people to download media content for free. The Pirate Bay has launched a mobile site known as Mobile Bay, which includes separate TV, music and movie sites. Later, the site hopes to add support for personalized RSS feeds so that users can launch torrents from anywhere. TorrenTV has introduced a new app for Mac, Windows and Linux that streams torrents directly to Apple TV. Continue reading Torrenting Just Got Easier with Mobile Site and New PC App

Swedish startup Newstag has developed a compelling revenue-sharing approach that it hopes will solve the “broken economic model” of today’s news dissemination and consumption. Newstag plans to help professional news organizations, brands, NGOs and general consumers make money from news when it launches its service commercially in September. According to journalist and ETCentric contributor Adrian Pennington, the company recently announced $1.3 million in seed funding. Continue reading Newstag Slated to Launch Crowd-Curated Video News Service

Facebook announced that its profits more than doubled and revenue exceeded estimates for the ninth straight quarter due largely to mobile ad growth. About 62 percent of the social network’s ad revenue now comes from mobile devices. According to eMarketer, advertising for mobile this year is projected to surpass advertising for newspapers, magazines and radio for the first time. Facebook also added another 40 million registered users, with the daily login increasing by 27 million. Continue reading Facebook Experiences Surge in Users and Mobile Ad Revenue