Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

Netflix announced on Monday that it plans to raise the price of its streaming video service for new members by a dollar or two per month. The service, which now has more than 34 million paid U.S. subscribers, is justifying the rate increase based on its continued investment in original programs, including series such as “House of Cards” and “Orange Is the New Black.” In addition to its first-quarter earnings report yesterday, Netflix announced opposition to Comcast’s proposed acquisition of Time Warner Cable. Continue reading Netflix Passes 34 Million Subscribers, Previews Price Increase

TV and film measurement service Rentrak recently released its latest “State of VOD” report, which found that free video-on-demand viewing of prime time broadcast television programming increased 24 percent over the same period last year. The Rentrak report also found that 66 percent of prime time program viewing occurred after the third day of original broadcasts, suggesting that there is increased opportunity to generate additional advertising dollars for VOD. Continue reading Rentrak Reports Increase in VOD Broadcast Prime Time Viewing

Amazon recently released statistics that show its Prime Instant Video streaming service has tripled since last year, and is now more popular than Apple and Hulu. Despite its growth, Amazon is still dramatically far behind Netflix and YouTube. According to a recent report from Qwilt, a provider of online-video delivery and caching solutions, Netflix is currently the number one streaming video site, representing more than 57 percent of the streaming market in March, while YouTube follows in second. Continue reading Streaming Video: Amazon No Netflix, But Tops Apple and Hulu

Rather than copying Chromecast to webOS, LG released an open source Connect SDK late last week that integrates media casting, making it easier for developers to bring their apps to connected devices such as Roku streaming boxes, Google’s Chromecast, Amazon’s Fire TV and LG’s own TV sets. By combining existing multiscreen and home sharing protocols such as Google’s Cast SDK, DLNA and DIAL, developers’ mobile apps only need one set of code to work on a variety of big screen devices. Continue reading LG Launches Open Source Connect SDK for App Developers

Sony and Microsoft have shipped more than 12 million new game consoles since the products launched last fall. One day after Sony announced it has sold more than seven million PlayStation 4 consoles (up one million since March), Microsoft said it has sold more than five million Xbox One units to retail shops. According to NPD Group’s U.S. retail data for March, hardware sales rose 78 percent from the previous year to $395 million, while sales of new console and PC video games in retail stores dropped 28 percent to $432 million. Continue reading Microsoft and Sony Announce Game Console Sales Figures

YouTube’s new CEO Susan Wojcicki is changing the way YouTube both sells its stars and sells advertising. To increase recognition of YouTube stars, some established YouTube talent will be featured in traditional television commercials, billboards, and ads in national magazines. The company is also selling packages of its top content across 14 video categories to advertisers. These “Google Preferred” packages offer audience guarantees to advertisers who purchase in advance. Continue reading YouTube’s New Advertising Strategy Uses Traditional Methods

As a follow-up to its original $700 4K media player, Sony has announced a new model, the FMP-X10, that will provide access to Sony’s Video Unlimited 4K download library and be able to stream 4K Netflix content. The new player, available this summer, will be compatible with Sony Ultra HD sets and include 1 terabyte of storage. A price has yet to be announced. Sony’s Video Unlimited 4K library currently features more than 200 titles (45GB-60GB files), about 50 of which are available for free. Continue reading New Sony Media Player to Access 4K Library and Stream Netflix

NBCUniversal announced on Tuesday its push into digital programming with the launch of new series to be distributed via its channel websites, Hulu and VOD. Two series slated to launch on NBC.com include “Saturday Night Line,” about superfans who wait in the “SNL” standby line, and “Heroes Reborn: Digital Series,” a prequel to the upcoming “Heroes” miniseries. In addition, Universal Cable Productions has plans to release more than a dozen digital programs, including “Tesla and Twain” and “Last Single Girl.” Continue reading NBCUniversal Unveils its Plans for New Digital Programming

Television broadcasters, which are suing for an injunction to shut down Aereo, are also said to be considering back-up plans in case the Supreme Court rules in favor of the video startup. Options being considered range from lobbying Congress for legislative solutions to possibly transitioning from broadcast to cable transmission. Broadcasters such as ABC, CBS, Fox and NBC contend that Aereo is violating copyright law by capturing over-the-air signals and streaming them via the Web to paying customers. Continue reading TV Networks Consider Plan B Options if Court Sides with Aereo

Yahoo and VEVO announced a new partnership to bring music videos, concerts, and other original music programming to video channel Yahoo Screen. The deal includes new financial incentives for Yahoo to promote VEVO videos, particularly on the Yahoo home page, mobile app, and Yahoo sites outside the U.S. It is all part of Yahoo CEO Marissa Mayer’s strategy to focus on video to keep visitors on the site longer. VEVO, meanwhile, hopes to break its dependency on YouTube. Continue reading New Deal with VEVO Will Bring Music Content to Yahoo Screen

Maker Studios announced that Disney’s offer to acquire the YouTube multichannel network (MCN) has been approved by a majority of its shareholders, despite Relativity Media throwing its hat in the ring with a surprise bid of $1.1 billion (mostly stock) on Sunday. Also, the Superior Court for the State of California in L.A. yesterday rejected a request by former Maker executives, including former CEO Danny Zappin, seeking to block the shareholder vote on the proposed Disney acquisition. Continue reading Maker Studios Says Disney Offer Approved by Shareholders

During its upfront presentation in New York last week, CNN introduced a live news service called Watch CNNx that allows viewers to choose content in real time. The service will be available on iPads and on TVs through set-top boxes later this year. Alongside the live CNN feed, CNNx offers a rundown of stories that appear on the right side of the screen, while a menu of digital features, including photo galleries, appear at the bottom. Additionally, CNN plans to use Flipboard’s display ad format on its applications. Continue reading CNN’s Interactive Product Offers News Viewers More Control

Today’s cloud services — including CGI, digital intermediate, asset management and storage — are allowing small productions to realize their big visions with less money. Independent films and live events are more frequently using cloud computing to get the rendering and storage services they need without the high costs of traditional physical infrastructure. Productions can also save money because cloud computing helps speed up the long shooting and filmmaking process. Continue reading Cloud Computing Proves an Asset for Productions on a Budget

Stanford engineers have created the next step in interactive gaming — a video game controller that can sense a player’s emotions. The handheld game controller can monitor a player’s brain activity to decipher when a user is extremely engaged or bored, which could trigger zombies or another element of the game to be thrown at them to catch their attention. Gregory Kovacs, a professor of electrical engineering at Stanford, created a prototype controller in his lab in collaboration with Texas Instruments. Continue reading Engineers Developing Emotion-Based Video Game Controller