Facebook and Publicis Groupe, the advertising holding company with clients such as Procter & Gamble, Verizon and Coca-Cola, have struck an advertising deal reportedly worth “hundreds of millions of dollars.” The partnership will give Publicis increased access to Facebook’s user data, ad inventory, and opportunities to advertise on Instagram and to utilize video ads. The deal is the largest to-date between an agency holding company and a tech company. Continue reading Publicis Groupe and Facebook Announce New Ad Partnership

Comcast has introduced a commercial content delivery service targeting large and mid-sized content owners that can offer competitive SLA and pricing, since the company already owns the network. Comcast’s CDN allows content owners to go directly to the ISP to store and deliver content via the “last mile.” While this approach can displace traffic delivered by third-party CDNs such as Akamai and Limelight, it should not be confused with a “fast lane” or “prioritization” of content. Continue reading Comcast Unveils CDN Service for Content Delivery via Last Mile

Researchers at MIT have developed a method for teaching computers to understand what is happening in video content. The method uses a similar approach to textual analysis, such as natural language processing, by looking at each part of a video to figure out what the whole thing means. The researchers created an algorithm to identify what occurs in individual frames of the video, and then determines what those mean when combined in a certain order. Continue reading Researchers Use Algorithm for Computers to Understand Video

AT&T has agreed to acquire DirecTV for $49 billion. The two companies’ boards approved the agreement yesterday. The deal, which comes just three months after Comcast’s $45 billion agreement to purchase Time Warner Cable, will create a new pay TV giant as video consumption continues to move online. Combining AT&T and DirecTV would result in a company with 26 million pay TV subscribers in the U.S., second only to Comcast and Time Warner Cable if regulators approve their deal. Continue reading Pay TV: AT&T Agrees to Purchase DirecTV in $49 Billion Deal

Apple and Google have agreed to drop all lawsuits between the two tech giants. According to a joint statement, there is no cross-licensing agreement as part of the truce, but the companies would work in “some areas of patent reform.” The announcement effectively ends about 20 lawsuits and covers Apple’s patent litigation with Google’s Motorola unit, which started four years ago and Google later inherited when it purchased Motorola Mobility. However, the deal does not affect Apple’s patent litigation against Samsung. Continue reading Apple and Google End Patent Battle, Agree to Work on Reform

Google-owned YouTube is reportedly in active discussions to purchase live video-game streaming service Twitch. While Variety indicates a deal has already been reached for more than $1 billion, The Wall Street Journal more conservatively reports that the two companies are in talks, but in the early stages of a potential deal. Twitch was launched in 2011 by Justin Kan and Emmett Shear, the co-founders of Justin.tv, which was one of the first sites to live-stream user-generated video. Continue reading YouTube in Talks to Acquire Video Game Streaming Site Twitch

Walmart announced that its VUDU media delivery service will introduce a new feature that allows customers to share content from their UltraViolet collections. The “Share My Movies” feature will enable users to share movies and TV shows with up to five friends or family members by simply entering their email addresses (they also need to be VUDU customers). The company hopes that the ability to share libraries will encourage more consumers to sign up for the service. Continue reading VUDU Allows UltraViolet Users to Share Movies with Friends

The Federal Communications Commission voted 3-2 yesterday in favor of moving forward with proposed rules that would allow broadband providers to charge individual companies extra for preferential handling of online traffic. The ongoing debate has divided tech companies regarding the best path to keeping the Internet open. FCC Chairman Tom Wheeler’s proposal would ban providers from blocking or slowing sites, but leaves open the possibility of deals for access to so-called “fast lanes.” Continue reading Net Neutrality: FCC Votes in Favor of Advancing Web Proposal

While many consumers turn to Skype and FaceTime for live video conversations, Israeli company Mobli promises that the tech behind a new upgrade to its photo-sharing app will introduce the potential for millions of people to see what an individual smartphone lens is seeing. An update to Mobli’s app yesterday allows users to stream live video from their phone to a large audience in real time. This opens the possibility for journalists or performers to broadcast without the need for expensive cameras or satellite trucks. Continue reading Mobli Updates its App for Live Broadcasting from Your Phone

Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

Journalist and ETCentric contributor Adrian Pennington forwarded us news that Los Angeles-based Video Equipment Rentals (VER) will purchase 3D film and television leader CAMERON PACE Group (CPG). Led by James Cameron and Vince Pace, CPG is an innovator in 3D technologies and production services, including the FUSION 3D workflow system. VER, with headquarters in Glendale, California, has dozens of locations across the United States, Canada and Europe. Continue reading Video Equipment Rentals Plans to Acquire Cameron Pace Group

Music-identification app Shazam has landed investments from the industry’s biggest record labels, including Warner Music Group, Universal Music Group and Sony Music Entertainment. London-based Shazam’s most recent valuation was $500 million. Its value for the labels involves its potential as a marketing partner. Not only does the app enable users to identify music playing on the radio or TV, but it lets them share a song’s name via social media, download it from iTunes, or stream it via services such as Spotify. Continue reading Major Record Companies Invest $3M Each in Shazam Music App

Popcorn Time and its pirating tools have gone mobile with a new Android app. Time4Popcorn’s Popcorn Time app is available on the developer’s website. According to TechCrunch, it is similar to the original desktop program in design, provides the same access to pirated movies and TV shows, and streams torrents. The app comes from the Time4Popcorn development group, which promises a Windows XP version soon. A number of developers have been launching spin-offs of the original and now-defunct Popcorn Time. Continue reading Should Hollywood Be Worried About Popcorn Time for Android?

Take-Two Interactive Software announced that it has sold more than 33 million copies of “Grand Theft Auto V” since the game’s launch in September, generating an estimated $1.98 billion in retail sales. The New York-based company claims “GTA V” was the best-selling console game last year in North America, Latin America and Europe — and the fastest title in video game history to reach $1 billion in sales. For additional perspective, it’s worth noting that Take-Two generated $2.4 billion in total revenue for its fiscal year. Continue reading GTA V is Fastest in Game History to Reach $1 Billion in Sales

Six months after the initial release of its Xbox One, Microsoft plans to offer a new version of the game console for $100 less. Beginning on June 9th, the company will offer a version that does not include the Kinect motion sensor, starting at $399. Microsoft also announced that it will begin offering new features to Xbox One and Xbox 360 owners in June. For example, Hulu and Netflix subscribers will be able to use the apps for free, without the need for an Xbox Live Gold membership. Continue reading Microsoft Will Offer Xbox One Without Kinect for $100 Less