By
Rob ScottMarch 20, 2014
We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model
By
Rob ScottMarch 20, 2014
According to the annual Digital Music Report released this week by IFPI, which represents some 1,300 record companies worldwide, Google-owned YouTube is now the most popular music service in the world. Moreover, the recording industry is generating more revenue via advertising and royalties from fan-made mashups, lip-syncs and tributes on the popular video site than from officially-released music videos. YouTube currently has more than one billion global users. Continue reading Music Companies Make Money from Fan-Made YouTube Videos
By
Rob ScottMarch 19, 2014
The long-running legal battle between Viacom and Google over YouTube has been resolved. Viacom has been suing Google since 2007, arguing that the online video site violated copyrights. The two companies announced yesterday that they have settled out of court. Specific terms of the settlement were not disclosed, but people familiar with the matter suggest that both sides are now free to explore potential business partnerships, including the possibility of collaboration on advertising technology. Continue reading Viacom and Google Resolve Copyright Litigation Over YouTube
By
Rob ScottMarch 19, 2014
Starting next week, the country’s largest retailer Walmart will allow customers to trade in used video games for store credit to spend on other products in more than 3,100 Walmart stores nationwide. The plan is an expansion of Walmart’s program that provides customers with credit for used tablets and smartphones that can be used toward new devices. The plan also represents a potential threat to game retailer GameStop, the biggest seller of used games in the U.S. Continue reading Retail Giant Walmart to Offer Store Credit for Used Video Games
By
Rob ScottMarch 19, 2014
Banjo Inc. has raised $16 million in Series B funding in its pursuit to become like a DVR for compelling social media content and conversations. Banjo offers a way to view aggregated, relevant social conversations about news and events attached to specific geographic locations or venues, all in one convenient stream. The startup recently released Android and iOS versions of its mobile app with a new Banjo Rewind feature that lets users access a past event to learn what people were discussing about it. Continue reading Banjo Raises $16 Million, Aims to Become TiVo for Social Media
By
Rob ScottMarch 18, 2014
IP video startup Layer3 TV announced that it has raised $21 million in Series A funding. The company, staffed by cable industry veterans, describes itself as “a next-generation cable provider” combining “the best of television, social media, and digital life.” Executives include CEO Jeff Binder (founder of VOD company Broadbus Technologies), CTO David Fellows (formerly of Comcast and AT&T Broadband), and Chuck Hasek as head of video technology (formerly principal architect of video systems at Time Warner Cable). Continue reading Notable Cable Industry Vets Raise $21 Million for Layer3 TV
By
Rob ScottMarch 18, 2014
The long-rumored Amazon set-top box, an expected rival to Roku and Apple TV, is reportedly going to be produced by Lab126 and take the form of a dongle or stick similar to Google’s Chromecast. Amazon’s device could also compete with game consoles such as the Xbox and PlayStation, as it is expected to support streaming for full PC game titles. Streaming games could provide Amazon with a competitive advantage over rivals in the STB space and, if bundled as an Amazon Prime member benefit, could help justify its subscription cost increase. Continue reading Amazon STB Expected to Be a Dongle That Also Streams Games
By
Rob ScottMarch 17, 2014
Facebook announced that its autoplay video advertisements will be called Premium Video Ads. Beginning in late April, the marketing tool will deliver 15-second video clips into users’ feeds that will play automatically. According to a Facebook rep, the social media giant wants “to create a captive, but not interruptive experience.” Similar to videos on Instagram, the ads are activated when scrolled over, but audio does not play unless a user clicks on the ad. Facebook will test every video prior to approving them. Continue reading Facebook Plans to Roll Out its Premium Video Ads Next Month
By
Rob ScottMarch 17, 2014
Google’s Chromecast continues to add new services. When it launched nearly a year ago, the $35 streaming media dongle was limited to a handful of apps such as HBO Go, Hulu Plus, Netflix and YouTube. In December, it added 10 new apps, including the ability to stream cloud-based content from personal catalogs. The popular Plex Media Server was one of those additions. Last week, Plex added free casting of users’ content to Chromecast, and the ability for iOS users to share music and photos. Continue reading Chromecast Adds Plex Features for Casting Music and Photos
By
Lisette LeonardMarch 14, 2014
Google has acquired Green Throttle Games’ Atlas controller and Arena app-maker in a move that could point to new gaming features for its long rumored set-top box. Green Throttle’s Bluetooth Atlas controller and Android Arena app essentially allow users to transform tablets or smartphones into game consoles. As part of the deal, two of the three co-founders, Matt Crowley and Karl Townsend, will be joining Google. The third co-founder, Charles Huang (“Guitar Hero”) is reportedly keeping the rights to the Green Throttle business. Continue reading Google Buys Green Throttle’s Atlas Controller and Arena App
By
Rob ScottMarch 13, 2014
During April’s NAB Show in Las Vegas, Japanese broadcaster NHK plans to demonstrate the latest version of its Super Hi-Vision 8K system, including the wireless transmission of 8K content over a single 6 MHz television channel. The broadcaster will also present the results of recent single-channel, over-the-air 8K test broadcasts performed in Japan. NHK has been promoting the move to 8K Ultra HD, which offers 16 times more resolution than current HD. Continue reading NHK to Demo 8K Transmission Over Single TV Channel at NAB
Journalist and ETCentric community member Adrian Pennington published a story last week regarding the need for global UHD standards, which included comments by Pixel Power CTO Nick Wright. “The staggered introduction of Ultra HD 4K production, distribution and display equipment risks fragmenting the market, adding unnecessary cost and yet again ending any chance of fielding a single, worldwide television standard,” writes Adrian. “The issue is causing concern among many manufacturers.” Continue reading CE Manufacturers Concerned Over Lack of Global 4K Standards
ETCentric member and contributor Adrian Pennington recently posted an interesting perspective on the direction of visual effects in TV production, including an interview with Adobe’s Steve Forde. “While the feature film visual effects business is in flux, the TV VFX business is thriving by delivering creativity to tight timescales on a budget,” writes Adrian. “Indeed the future of all VFX production could be modeled on the workflows built to support CGI-intensive series like ‘Game of Thrones’ and ‘Doctor Who.'” Continue reading Will the Future of Visual Effects be Modeled on TV Production?
By
Rob ScottMarch 13, 2014
Insiders say that Amazon is hoping to introduce an on-demand music-streaming service for its growing number of Amazon Prime customers. While the company has negotiated with record companies and music publishers in regards to licensing, financial terms are said to remain an obstacle. The music service is expected to be one of several new possible features the company may bundle with Prime as it raises the annual membership fee from $79 to as much as $119. Amazon already announced a $20 increase to take effect in April. Continue reading Amazon Prime Bumped to $99, Retailer Considers Music Service
By
Lisette LeonardMarch 13, 2014
A new Glassware app called Preview allows Google Glass users to view a movie’s trailer just by looking at a movie poster. After the app is manually installed, if a Glass wearer looks at a poster, the film’s preview will automatically play from YouTube. The app was created by Takahiro Horikawa, who debuted the software in January, and has been making minor fixes since then. The idea behind the app is to allow users to go to a movie theater, view trailers, and then decide which film to see. Continue reading Glassware App Plays Trailers When You Look at Movie Posters