Facebook has begun selling video advertisements, which will appear in users’ timelines starting on Thursday. The ads will play automatically in news feeds on both the Web and via smartphones, although Facebook says that will only happen on phones connected to Wi-Fi so as not to eat up users’ data. One of the very first ads is a short teaser for the upcoming film “Divergent,” and Facebook’s hope is that it will beat TV’s reach and YouTube’s targeting. Continue reading Facebook Rolls Out Video Ads to Compete with TV and YouTube

Google is planning to bring Chromecast to international markets and make casting available on multiple devices with thousands of apps. The popular device’s SDK, which is still being finalized, will be opened up to help make apps compatible with the $35 dongle, and Google is partnering with several companies to bring its functionality to a number of other devices. Hundreds of developers have already signed up to add Chromecast capabilities to their apps. Continue reading Google’s Chromecast SDK Headed for International Markets

Virtual reality headset Oculus Rift, which began as a Kickstarter project seeking $250,000 (and eventually generated $2.4 million), is expected to transition from prototype to available product, thanks to $75 million in Series B venture funding led by VC firm Andreessen Horowitz. Oculus VR also announced that Marc Andreessen, co-founder of Andreessen Horowitz and one of the individuals behind Mosaic and Netscape, will join the company’s board of directors. Continue reading VR News: Oculus Rift Secures $75 Million in Venture Funding

YouTube is expanding its live streaming capabilities to all YouTube channels and now includes the option to launch a Google+ Hangout On Air. The launch began with a test period of a handful of users and YouTube partners, followed by a period including users with a certain number of subscribers. Now users with a verified account in good standing will see this feature available in the next few weeks. Users should also expect to experience a boost to their Google+ pages. Continue reading YouTube Expanding Live Streaming Capabilities to All Users

In anticipation of the upcoming 2014 International CES, January 6-10, the ETC@USC will have a team of more than a dozen writers, reporters and support staff onsite in Las Vegas to provide comprehensive coverage throughout the show on emerging products and trends in the consumer electronic space that are relevant to ETC member companies, and to the entertainment industry as a whole. ETCentric will publish articles, updates via social media, and video content throughout the show. Continue reading CES 2014: ETC Coverage Begins with Preview Series, Key Trends

AT&T CEO Randall Stephenson, speaking at an investor conference in New York City last week, said wireless operators can no longer afford to subsidize cutomers’ devices in an era when smartphones are upgraded so frequently. With smartphone penetration above 75 percent and soon expected to reach 90 percent, Stephenson suggests that operators need to make greater efforts to get their customers to use more of the network, as opposed to merely getting on the network. Continue reading AT&T CEO: Wireless Carriers Can No Longer Subsidize Phones

Part two of “The Hobbit” trilogy, out this week, is back with the much-debated High-Frame-Rate (HFR) 3D format — but with some changes. The 2012 “The Hobbit: An Unexpected Journey” boasted 48 frames per second, but some of the criticism of the format was that the super-HD quality was an eyestrain. The new “The Desolation of Smaug” maintains the HFR; however, director Peter Jackson says he’s toned down the sharpness of the image to make it look more “filmic.” Continue reading Newest Installment of “The Hobbit” Trilogy Improves Upon HFR

Just in time for the holidays, Google announced on Tuesday that it is supporting 10 new apps for its $35 Chromecast media streaming dongle that plugs directly into a television’s HDMI slot. The new apps come from Avia, BeyondPod, Plex, PostTV, Red Bull.TV, RealPlayer Cloud, Revision 3, Songza, VEVO and Viki. Chromecast, which debuted in July, now has 17 apps available for streaming content. Users can select the video apps on a phone or tablet to view content on their TV. Continue reading Google Chromecast: 10 New Streaming Apps for the Holidays

Pay TV subscribers in the U.S. who purchased Microsoft’s new Xbox One game console can now watch episodes of Fox prime time shows such as “The Simpsons,” “New Girl” and “Almost Human.” In order to access the Fox Now streaming service, consumers need to subscribe to participating cable, satellite and telco TV partners. According to Microsoft, 2 million Xbox One consoles have been sold since the product debuted last month in 13 countries. Continue reading Pay TV Subscribers Can Now Enjoy Fox Shows via Xbox One

Google-owned YouTube reached an impressive milestone when it passed the one billion user mark earlier this year. Now the popular online video service is poised to achieve another milestone by crossing the five billion dollar mark. According to recent estimates by eMarketer, YouTube is expected to generate $5.6 billion in gross revenue for 2013, up 51 percent from last year. That figure would represent 11 percent of Google’s total advertising revenues. Continue reading YouTube Expected to Earn $5.6 Billion in Revenue for 2013

BBC’s iPlayer streaming service shows that Britain’s TV viewers have different consumption habits than Netflix customers here in the U.S. The iPlayer service, which offers live and on-demand shows for viewing, indicates viewership habits that reflect traditional TV viewing, with varying peak times. The majority of BBC’s viewers still watch traditional television, but the definition of “prime time” changes along with the shift to streaming. Continue reading BBC iPlayer Peak Times Vary Between TV and Mobile Viewers

Google is rumored to be working on a set-top box that will run Android, play video games and stream from services such as Netflix, Hulu and YouTube. The device, reportedly named “Nexus TV,” is said to be scheduled for launch in the first half of 2014 and may include a motion sensor that can be controlled with an Android smartphone. Earlier this fall, Google apparently showed developers an early version of the box, which won’t support live broadcast. Continue reading Nexus TV: Google May Launch Android Set-Top Box Next Year

Darcy Antonellis, president and chief technology officer of Warner Bros. Entertainment, will leave her post to become CEO of Vubiquity in January. Virginia-based Vubiquity, formerly Avail-TVN, is a global provider of multiplatform video services. Antonellis, winner of three technical Emmys, has been with Warner Bros. for 15 years, and has held her current position since 2008. She will replace Ramu Potarazu, who stepped down as CEO in March. Continue reading Darcy Antonellis Named CEO of Vubiquity, Exits Warner Bros.

Warner Bros. has launched a three-month electronic sell-through experiment via Reelhouse, which the studio invested in earlier this year through the Turner/Warner Bros. MediaCamp startup accelerator program. Targeting fans who want more than just a digital copy of movies, the Reelhouse website offers titles for rental or purchase along with enhanced content such as blog posts, photos, interactive games, various extras, and digital as well as physical merchandise. Continue reading Warner Bros. Launches Home Video Experiment with Reelhouse

There has been some debate regarding whether certain technologies have negatively impacted live sports. With the mass adoption of smart devices, many people are now opting to stay indoors. However, new technologies and mobile connectivity are aiming to lure more people into the stadium to chant for their favorite team without the need to miss a single moment. High-tech stadiums are introducing new apps and second screen features to offer fans an enhanced experience.

Continue reading Stadiums Hope to Lure Sports Fans with New Tech Upgrades