Google’s new Pixel Fold does double duty as a 5.8-inch smartphone that transforms into a small 7.6-inch tablet, made possible by the device’s foldable design. The debut of the $1,800 device sees Google challenging market leader Samsung and its Galaxy Z Fold4 in the foldable phone space. Preorders began this week for a June shipping date. Featuring two 120Hz refresh rate OLED panels — a 1080 x 2092 pixel display on the outside and a 2208 x 1840 pixel inner display — the unit is equally high-end on the inside, using the Tensor 2 processor that powers the Pixel 7 and 7 Pro. Continue reading Pixel Fold: Google Officially Unveils Its Foldable Smartphone

Google appears to be in control of a major television network. According to internal data obtained by The Information, nearly half the time spent viewing the Alphabet company’s YouTube platform — 45 percent — now takes place on TV screens. That’s a significant increase from the 30 percent viewership the company reportedly logged for 2020. Coming on the heels of the IAB NewFronts, where digital platforms including Meta, TikTok and Snap were among those vying for advertiser attention, the story is well timed to help YouTube distinguish itself from competitors that seem focused largely on reaching mobile viewers. Continue reading Almost Half of YouTube Viewers Watch Video on TV Screens

Amazon is rolling out its Inspire shopping feed to all U.S. customers. The short-form video and photo feed, which has drawn comparisons to TikTok, lets customers explore products while shopping from content created by influencers and brands. After logging in to the Amazon Shopping app, the Inspire light bulb icon will connect users to a menu of more than 20 categories, from makeup and skin care to pets, gaming, travel, health and more. Users can vertically scroll the content feed and double-tap on the screen to create “likes” for the content displayed. Continue reading Amazon Expands Its Release of ‘Inspire’ Video Shopping App

Microsoft’s AI-powered Bing search engine has been drawing in excess of 100 million daily active users and logged half a billion chats. With OpenAI’s GPT-4 and DALL-E 2 models driving the action, it has also created over 200 million images since debuting in limited preview in February. Seeking to build on that momentum, Microsoft is adding new features and integrating Bing more tightly with its Edge browser. The company is also ditching its waitlist in a move to open preview. “We’re underway with the transformation of search,” CVP and consumer CMO Yusuf Mehdi said at a preview event last week. Continue reading Microsoft’s Next Generation of Bing AI Interacts with Images

TikTok’s new Pulse Premiere will allow publishers to sell ads alongside their posts and keep half the revenue, a move to engage institutional creators in addition to the influencers and app-savvy individuals that have been the video-sharing platform’s mainstay. An offshoot of TikTok’s Pulse program revenue-sharing plan, available for the top 4 percent of creators’ posts, Pulse Premiere permits ads against all posts from publishers including Condé Nast, NBCUniversal and Vox Media. Advertisers have embraced TikTok to reach Gen Z. Sensor Tower predicts the ByteDance-owned company will secure 2.5 percent of the domestic digital ad market in 2023. Continue reading TikTok Pulse Premiere Gives Publishers a 50 Percent Ad Cut

Image-sharing social platform Pinterest has named Amazon as its first third-party ad partner. The multiyear strategic partnership will see the e-commerce giant marketing various brands and products on Pinterest and porting interested shoppers back to its site to complete the sale for “a seamless on-Amazon buying experience.” The integration will begin later this year and roll out over several quarters. The news was timed to Pinterest’s Q1 results, which saw revenue up by 5 percent year-over-year to $603 million. The number of global monthly active users also increased, by 7 percent to 463 million, a gain of 13 million. Continue reading Pinterest Sets Multiyear Deal with Amazon for Third-Party Ads

YouTube is branding itself to advertisers as the “home of Gen Z.” At the streaming platform’s NewFronts event at parent Google’s Pier 57 complex in lower Manhattan, the message was plastered across numerous signs and in videos. The company had creator Jon Youshaei, a former Instagram product marketer, deliver a presentation entitled “What Matters to Gen-Z” at the Monday event. Apparently Gen Z likes quick hits, making them a natural audience for commercials. At the NewFronts presentation, YouTube explained it is expanding its AI-driven video reach campaigns to include YouTube Shorts. Continue reading YouTube Debuts Ad Tech at Gen Z-Themed NewFronts Event

As inflation drives consumers to economize, free ad-supported streaming television is booming even as premium streaming services are growing subscribers in increments. A Q4 survey by Deloitte found that 44 percent of those surveyed had canceled at least one paid subscription service in the preceding six months. The Deloitte study also found that 59 percent of viewers were willing to watch some ads each hour in exchange for a free or discounted television service. Research firm Omdia says global FAST channel ad revenue topped $4 billion in 2021 and is projected to reach $12 billion by 2027. Continue reading Popularity of FAST TV Surges as Viewers Look to Economize

Jack Dorsey’s alternative to Twitter called Bluesky is taking off. Last week, Bluesky had its biggest single-day jump in new sign-ups. Still in beta, the platform has only a few thousand users, but seems to have the right ones. High-profile socialistas including Representative Alexandria Ocasio-Cortez (D-New York) model Chrissy Teigen and influencer Dril (Paul Dochney) have joined, and thousands of others are waitlisted. Bluesky began rolling out to iOS devices in February and added Android last month. The app offers some of the same features as Twitter, including the ability to post short text and photo updates, replies and shares. Continue reading Dorsey’s Bluesky Heats Up with Well-Timed Influencer Invites

As Microsoft ushers in Kya Sainsbury-Carter to head its $18 billion digital advertising business, Bing Chat is joining her at center stage. The company has plans for generative AI to transform the category, including with paid links in chat results. Since February the company has been testing ads in Bing Chat searches. Microsoft hasn’t disclosed how many people are using the new Bing with AI chat, nor how many ads it has served. Bing Chat’s responses include footnoted links to resources amplifying the information in the chatbot’s conversational answers, but sometimes it links to paid search ads. Continue reading Microsoft’s Bing Chat Powers a New Approach to Advertising

Netflix followed its triumphant Q4 with mixed results for Q1, the first quarter under new co-CEOs Ted Sarandos and Greg Peters. The period ending March 31 produced profit of $1.31 billion, down 18 percent year over year. Revenue was up 3.6 percent to $8.16 billion from $7.87 billion in Q1 2022. Paid sharing was launched in four countries in Q1, but the company delayed the broader rollout that was to come with a global crackdown on password piggy-backers, which was originally scheduled for Q1. The wider initiative, which includes the U.S., is now set for Q2. In addition, Netflix announced it would shutter its DVD rent-by-mail program. Continue reading Netflix Delays Password-Sharing Fees, Cancels DVD Rentals

Peacock struck a deal with Meta Platforms that will allow its subscribers to view movies, TV shows and sports in virtual reality on Meta Quest 2 and Meta Quest Pro headsets. That includes MLB and NFL games, “all in VR on your own giant, personal screen.” VR will be available to all Peacock subscribers, starting with the ad-subsidized $4.99 per month Premium tier, but those who sign-up with a qualifying Quest 2 or Quest Pro before April 11, 2024 will be eligible to receive Peacock Premium for 12 months at no additional cost. Those who had qualifying Meta headsets registered on or before April 11, 2023 will be eligible for three free months of Peacock Premium. Continue reading Peacock Now Streaming VR Content on Meta Quest Headsets

Twitter appears to be angling for a slice of the newsletter market, with tweets of up to 10,000 words now available to Twitter Blue subscribers in the U.S. That’s more than double the 4,000-character limit paid accounts were extended in February. Those using the platform’s free tier are still allowed only 280-character tweets. The lengthy posts are intended to help users monetize through subscriptions, which can be priced at $2.99, $4.99 or $9.99 per month. In addition to the character cap increase, Twitter Blue subscribers will also gain access to support for bold and italics text formatting. Continue reading Twitter Pushes Subscriptions and Increases Its Character Cap

HBO Max will start streaming as Max in the U.S. beginning May 23, according to Warner Bros. Discovery. With the rebrand, significant content from Discovery+ as well as new original programming including a series derived from “The Big Bang Theory” and a prequel to the HBO Original “Game of Thrones” will join the platform’s offerings. “The one to watch for every mood and every moment,” is WBD’s tagline for Max, which will offer three tiers. The top-tier Max Ultimate, at $19.99 a month or $199.99 per year, will stream ad-free at up to 4K UHD with Dolby Atmos sound. Continue reading WBD Rebrands HBO Max, Announces New Original Content

Netflix has the largest global audience of any paid streaming service and produces the most original content, optimum position to recommend camera specs and photographic best practices. Netflix requires that at least 90 percent of a program’s content be captured using hardware from its “approved camera list,” which currently includes 51 models from seven manufacturers. There are some exceptions, mainly for documentaries. But the care the company takes in vetting the list — with input from creatives, camera manufacturers and global experts — makes the five-year-old tradition respected guidance for video professionals. Continue reading Netflix-Approved Camera List Has Expanded to 51 Models