Chairseven and App Creation Network recently announced the beta availability of Cinefy, “a mobile video editing and effects platform for iPhone where users create and share videos mixed with high quality visual effects,” according to the press release. “Cinefy empowers users with no editing skills to quickly insert footage, add music and apply visually stunning effects with its intuitive and simple interface.”
The app offers branded effects packs which opens a marketing opportunity for TV and game studios to promote in an engaging way and possibly draw “massive viral exposure.”
Users can export their videos to their device’s camera roll in addition to Facebook, YouTube and Vimeo. Cinefy will eventually be available for iPads and Android devices.
To help create soundtracks, Friendly Music has teamed up to provide a catalog of songs, “offering 100 percent legal and all rights-cleared music for personal and custom online media creations.”
After phasing out console games relating to the “Mission: Impossible” series, Paramount Pictures has created a social game on Facebook to promote the franchise.
The game, which introduces an entirely new storyline, awards players with real prizes and new content. Paramount is using the game to give out premiere tickets in addition to other promotional material.
The studio is working with Funtactix, a social game developer, on the project.
According to a related article from TheNextWeb, Paramount is also hoping to generate buzz by making it possible to rent all previous iterations of the franchise directly from the movie’s Facebook Fan Page. Each movie costs 30 Facebook credits ($2.99) to rent for 48 hours.
“Utilizing the sharing capabilities and Facebook ticker, which will alert your friends to the fact that you’re watching one of the movies, could help build excitement for an opening weekend that will destroy the last,” suggests TNW.
Miramax launched a similar Facebook rental model a few months ago. TNW wonders if Facebook rental services will take off in the face of customer comfort and loyalty to Netflix and other streaming services.
Technology R&D firm Fraunhofer Heinrich Hertz Institute in Berlin has announced a major breakthrough in direct eye-to-eye contact for video conferencing. Fraunhofer HHI hopes to implement the new technology in consumer laptops and office desktop systems.
“Called the Virtual Eye Contact Engine, the software module analyses the scene in real-time 3D from three cameras mounted around the display,” reports 3D Focus. “It computes the depth structure information of the person’s head which is used to generate a 3D model. The 3D model is then used to compute the view of the virtual camera for both parties and the rendered output appears to show each person looking directly at each other.”
Fraunhofer HHI believes the technology will help resolve the problem experienced with eye contact during video conferencing. “Eye contact is one of the most important elements of non-verbal communication and without this, each person can feel slightly disconnected from the conversation,” suggests the article.
“We are working on a product release for our system,” says Ingo Feldman, scientific project manager 3D Video & Immersive Media Group. “We expect the first version on the market in about one year’s time…On one hand we plan to provide an office desktop system with high quality virtual eye contact correction. On the other hand, we plan a consumer market solution which is capable to run on laptop environments. As we are a research institution, we are always interested in industry partners which will finance our product development.”
CenturyLink has released an infographic illustrating that 1.8 zettabytes of data will be created this year — and by 2015, that number will be 7.9 (equal to 18 million times the digital assets in the Library of Congress).
By the end of 2012, 50 percent of consumer Internet traffic will be devoted to video, making the largest contribution to the data boom. However, in 2015, most of the traffic will come from wireless devices.
Much of the data produced by consumers is “shadow data,” things like search history.
The infographic also details resource growth and notes “even as IT costs are dropping, capital expenditures are rising.”
“Naturally, enterprises hold most of the data, whether it’s created by consumers or by knowledge workers on company time,” reports ReadWriteWeb. “That’s a lot of responsibility for managing data: What’s your company’s data strategy to handle the incoming deluge of data?”
PCWorld offers its take on the Amazon’s new Kindle Fire and, overall, the review is not kind.
“The Kindle Fire is best considered a relatively inexpensive, hassle-free but flawed way to consume books, music, and videos purchased at Amazon,” indicates the article. “As a tablet, though, the Fire can’t hold a candle to the best tablets available today: It has subpar specs, a limited interface, and a surprisingly messy app store.”
The review praises the device’s integration with Amazon’s media storefronts as its strongest feature, especially in regards to consolidating the user experience: “The Newsstand, Books, Music, and Apps tabs all take you to your personal library first, and then offer a prominent but not offensive option to go to the store for that category.”
However, the write-up details problems with what the reviewer sees as several design flaws, app behavior that was “all over the map,” skimpy specs and occasionally “glitchy” software issues.
Bottom Line: “The Amazon Kindle Fire makes trade-offs to achieve a $200 price. It’s easy to dismiss some of the compromises and weaknesses of the Kindle Fire as the sacrifices necessary to achieve a price point, but the reality is that the Fire may not meet your expectations if you’re looking for an Apple iPad 2-like tablet. For those people who go in knowing what they’re getting, and who want an inexpensive tablet that capably — though not spectacularly — handles their Amazon books, music, and video, the Kindle Fire’s limitations may be acceptable. However, the Fire falls far short of providing a full and satisfying tablet experience.”
Filmic Pro is a $2.99 app from Cinegenix that transforms the iPhone’s video camera capabilities by providing prosumer features.
“The camera lets you set and lock your focus, exposure and white balance,” reports Appletell. “On the backend, a set of menus allows you to set the resolution, from 480×360 up to 1920×1080, though only the iPhone 4S supports that resolution.”
Filmic Pro can add color bars and a slate (including countdown) to the video, and bitrate can be modified. Additionally, the app enables exporting directly to YouTube, Vimeo, Facebook, or Tumblr.
“You can also set the Frames Per Second from 30 all the way down to 1,” according to the post. “There’s a simple audio meter, a thirds guide, a framing guide (2.34:1, a standard TV 4:3, and a cinematic 16:9). If you want to make your iPhone video look like it was shot on a 35mm movie camera, there’s a matte box function, too.”
Appletell suggests that Filmic Pro’s strengths involve greater control over shooting, setting frame and compression rates and the ability to export footage to Dropbox or FTP. The app does not allow users to edit, set titles, or add special effects.
Panasonic’s line of Viera TVs now ships with 12 embedded applications, including Hulu Plus and Netflix. About 120 third-party apps are also available for Viera TVs.
Just as PC users add apps to their computers, Viera owners are free to add content apps to their TVs once those apps go through quality-assurance testing by Panasonic.
The company says that more than 40 million connected TVs were sold by 2010, and 2013 projections suggest sales of connected TVs will outpace those of PCs.
“Panasonic also recently announced a new gaming app, PlayJam; a Bollywood movie/video channel, BigFlix; and the Viera Connect Market, whereby users can upload credit card information once and use it across a variety of apps, such as a demonstrated app in which users could buy 3D eyewear, among other consumer electronics devices,” reports Home Media Magazine.
The new “Harry Potter” Blu-ray disc will include an UltraViolet download from Flixster, now that Warner Bros. has added a new feature to the UV service.
“Today, the updated Flixster app enables users to not only stream movies available on UltraViolet, but also download them to iPads and iPhones, a feature that was missing from Warner’s initial movie releases on UltraViolet,” reports CNET.
When fans purchase the three-disc Blu-ray/DVD combo “Harry Potter and the Deathly Hallows, Part 2,” they’ll also have access to a copy they can maintain in the Flixster cloud.
Warner Bros. became the first studio to adopt UltraViolet, with its release of “Horrible Bosses” last month. “Warner boasts 21 percent of the DVD market, the largest share of any of the major studios,” indicates the article.
According to a new report from analytics service provider Ooyala: “On average, tablet viewers watched videos nearly 30 percent longer than when watching on their desktop.”
Additionally, tablet users are twice as likely to watch their videos to the end. “Videos 10 minutes or longer accounted for 56 percent of the time played on tablets and 84 percent played on connected TV devices and game consoles,” indicates the report.
ReadWriteWeb adds, “non-traditional TV watching devices such as cord-cutting boxes like Boxee and video game consoles tripled the amount of videos they played during the last quarter, although they still have a minute market share.”
And according to results featured on Ooyala’s blog, Apple continues to dominate in this space: “iPads crushed Android tablets in terms of total audience size. iPads accounted for 97 percent of all tablet video plays.”
Ooyala’s “VideoMind Video Index” report is available for download from the company’s blog.
Disney and YouTube have announced a partnership to produce original content for online distribution.
“Disney Interactive Media and YouTube, a division of Google, will spend a combined $10 million to $15 million on original video series; those shorts will be produced by Disney and distributed on a co-branded channel on Disney.com and YouTube,” reports The New York Times. “The channel will also include amateur video culled from the torrent uploaded to YouTube daily.”
Disney hopes that the deal will attract children to its online videos as Disney.com has seen a drop in traffic and Disney Interactive has reported losses over the last four quarters.
The goal is to “bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer,” explained James A. Pitaro, co-president of Disney Interactive, who added that a complete redesign of Disney.com should be completed by fall 2012.
YouTube hopes the deal will help create credibility with parents who are concerned about the site’s content as well as compete with cable providers for advertising revenue.
Television’s future remains murky as content providers and cable companies get ready for battle, and streaming services continue to gain momentum.
“But change is going to come, and amid news that Google is interested in entering the cable TV business and continued rumors that Apple will be releasing its own branded television set, we also have to wonder what’s going to happen with streaming services like Hulu and Netflix,” reports Digital Trends.
The article suggests it is the cable companies that have the most to worry about (those that control the last model). “Forget applications having a say in all this: The real war is going to be fought between cable networks and the content providers that want to move on to a new format.”
“Farther off, I think [YouTube] will challenge Hulu first. Netflix is more like a library. Google is a beast and you have to keep an eye on those guys,” TalkPoint CEO Nick Balletta says. “They have the muscle and cash to weather the storm.”
Balletta believes adoption of connected TVs will take root by late 2012, and before then we’ll see significant fragmentation before we can truly cut the cord.
Google previously announced a high-speed Internet service project in Missouri and Kansas. The Wall Street Journal now reports that insiders indicate Google may expand the project to include a phone and video service, with channels from Disney, Time Warner and Discovery.
Google has other ventures in the television business including its new Google TV software update and announced deals to produce around 100 free, ad-supported online YouTube channels.
A former Google product director said, “Internet companies like Google will be able to give you [the] same high-quality content” as cable and satellite prices and possibly at lower prices as more TVs connect to the Web.
Nothing has been confirmed about Google’s plans to expand the project to wider areas. But if the company follows through, it “could unleash a new wave of competition within the traditional TV business,” suggests WSJ.
The Pew Internet Research Center found that about one-third of adults (18+ with tablets and/or app-enabled phones) use 3 to 5 apps at least once a week.
The new study examines the percentage of consumers who use their downloaded apps on a regular basis and suggests there is a significant range of adoption varying amongst different age groups.
Pew discovered that only 17 percent of phone users and 7 percent of tablet owners indicate they choose not to use apps at all.
“The share of adult cell phone owners who have downloaded an app nearly doubled in the past two years,” reports Lost Remote, “rising from 22 percent in September 2009 to 38 percent in August 2011.”
The most popularly downloaded apps were those that provided updates on news, weather, sports or stocks; helped communication with friends/family; and enabled learning about something users found personally interesting.
“And 43 percent say they’re using apps to watch TV and movies, which is likely dominated by Netflix and Hulu,” indicates the article.
Shall I Buy is a free iPhone app with the goal of combining instant social feedback for shoppers to make better purchasing decisions and possibly combat buyer’s remorse.
A shopper can share a video, picture, price and location to engage potential followers and incite comments, and allows sharing of links through Facebook and Twitter.
“The app is done simply, taking heavy styling cues from Instagram, but in doing so it’s effective and easy to use,” reports TheNextWeb.
The post cites two potential downsides: 1) By default, users receive a great number of push notifications, and 2) It would be helpful to have “a way to configure notifications inside of the app itself,” rather than going to the website.
Robert Scoble equates it to “Foodspotting for everything else.”
Media companies and well-known personalities are lined up as YouTube gets ready to produce original content for 100 online video channels.
Sources indicate Google is dedicating $100 million to the initiative, aimed at transforming YouTube into a next-gen cable-like platform for specialized video channels.
“The Internet search giant on Friday said it had signed major deals with Hollywood to bring professional, high-quality programming to YouTube that could help it increase the time viewers spend watching videos on the site and attract more advertisers,” reports the Los Angeles Times.
The company is also launching a software update to Google TV, designed to integrate with the new content.
“The partnerships that YouTube announced Friday with dozens of media companies, production companies and online-video creators will generate about 25 hours of new programming each day for YouTube.”
Michael Eisner’s digital studio Vuguru, Stan Lee’s POW Entertainment and television production company Magical Elves are a few of the early partnerships. Celebrity channels will feature personalities such as Ashton Kutcher, Amy Poehler and former NBA star Shaquille O’Neal.
