Online ad metrics are typically confusing to most advertisers, including those who pursue Facebook and other online ad platforms.
Nielsen is attempting to provide a solution to this problem by combining traditional TV data and anonymous online data.
According to Nielsen: “The new system will use an innovative, patent-pending process combining traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data contributors. Using its unique approach, Nielsen will be able to provide reach, frequency and Gross Rating Point (GRP) measures for online advertising campaigns of nearly any size.”
The Nielsen Online Campaign Ratings service is currently in its testing phase with 80 brands. A public launch is expected by August 15.
Early partner Facebook is also working with comScore on a tool based on GRPs designed to assist advertisers. Facebook hopes both efforts will help make its ad platform more “approachable” to media buyers.
Time Warner CEO Jeff Bewkes announced the availability of Flixster Collections, a social movie portal that went into public beta this week.
The service, a revamped version of the Flixster product acquired earlier this year, encourages users to share what they’ve watched with friends.
If there’s something you want to see, for example, Flixster directs you back to Amazon, iTunes, Hulu and Netflix (as well as your hard drive, if you let it). There are also links for theatrical films, including reviews, trailers and ticketing services.
“You can also imagine how this will tie in to Ultraviolet, the cloud/locker system for video that Warner and a big coalition of movie studios and tech companies (except for Apple and Amazon) are pushing,” writes Peter Kafka in All Things D.
So far, Flixster Collections is available for PCs and Macs, but no mobile app yet.
The British Parliament signaled today that it intends to legalize the copying of CDs and DVDs onto digital devices for personal use. The new law will not allow people to share content over the Internet without permission of the copyright holder.
The move will update Britain’s 300-year-old copyright laws, making them comparable to laws adopted in other European nations.
The change was recommended by a government-requested report, carried out by a professor of digital economy at he Cardiff School of Journalism.
The report also recommended the creation of a central digital copyright exchange where rights could be bought and sold, but the government has not signaled its intention to act on that recommendation.
Hulu will unveil an original documentary series on August 17. “A Day in the Life” is produced by documentary filmmaker Morgan Spurlock, and will be available exclusively on Hulu.
The half-hour show will follow the daily lives of celebrities, including business mogul Richard Branson and musician will.i.am.
Hulu is not the only online video site to venture into original programming. In March, Netflix announced an original series of its own: “House of Cards,” starring Kevin Spacey.
The series is Hulu’s largest and most ambitious original production, and will premiere as the service continues to court prospective buyers. Yahoo, Google, and Amazon are rumored to be potential bidders.
Apple is rumored to be securing the rights to allow downloading of TV shows and movies in addition to previously announced music in a new service called iTunes Replay.
The service will allow users to access movies they purchased since January 1, 2009. Some content will only be available for download five times.
Streaming will be to Apple TV and most likely iOS mobile devices.
AppAdvice reports: “The name, iTunes Replay is currently being used internally, and is planned to be kept when Apple makes this public. You should expect this to go public in the coming weeks, as the necessary changes are being pushed to Apple’s servers at the moment.”
Yesterday marked the 30th anniversary of the cable network MTV, which debuted at 12:01 a.m. on August 1, 1981.
MTV launched modestly, originally accessible to a few thousand subscribers of a New Jersey cable system. Today, it is more of a lifestyle brand than a cable network, and reaches hundreds of millions of households worldwide.
The first music video aired on the new network was “Video Killed the Radio Star” by the Buggles. Mashable reports: “The words were true. Almost overnight, the music video became one of the most important promotional and marketing vehicles for the music industry. Artists that best utilized the new format — Michael Jackson, Madonna, Prince and Weird Al Yankovic — became not just stars, but icons. In short, video really did kill the radio star.”
Now the question has become, Did YouTube Kill the Music Video Channel? Mashable spoke to Shannon Connolly, VP of digital music strategy at MTV, about the evolution of the network and the impact that digital technologies have had on MTV. Connolly suggests that MTV has grown beyond the role of a music video jukebox to a new core competency involving curation.
Connolly added that the future of MTV is about creating multi-platform music experiences: “Everything is multi-platform. Every app, every partnership, we think ‘How is this going to extend from the tablet to the mobile to the connected TV.'”
The Mashable post includes a selection of videos that aired on MTV the day of its premiere.
Rovi Corporation filed suit against Hulu last week, claiming that the video site infringes on its patents for electronic program guides.
Santa Clara, California-based Rovi provides technology that powers streaming services from Blockbuster On Demand and Best Buy’s CinemaNow. The company also licenses its technology to others such as Apple, Microsoft and Comcast.
The digital entertainment solutions provider claims that Hulu’s infringement “presents significant and ongoing damages to Rovi’s business.” The company is seeking compensation for lost license revenue and treble damages.
As previously reported by ETCentric, Hulu has been offered for sale by its owners (Disney, News Corp., NBC Universal and Providence Equity).
A U.S. District judge in Los Angeles issued a preliminary injunction against Zediva, favoring the Motion Picture Association of America in its copyright infringement lawsuit.
Dan Robbins, senior VP for the MPAA, calls the decision a great victory for workers in the film and television industry.
Zediva streams recently released DVDs to customers and claims it is no different than a brick-and-mortar rental service but operates over the Internet.
Judge John Walter concluded that Zediva violates the “transmit” clause of the Copyright Act. Zediva will appeal the decision.
The BBC’s popular iPlayer is an on-demand broadband television and radio service that has been available in Great Britain for four years.
As of last week, the service is now available through an iPad app to 11 countries in western Europe (Austria, Belgium, France, Germany, Italy, Luxembourg, Ireland, the Netherlands, Portugal, Spain and Switzerland) — with plans to launch in the U.S., Canada and Australia by the end of the year as a pilot program.
The app will allow users to stream programs over 3G and Wi-Fi, with the option to download for later viewing offline. International users will have access to some content for free, while full access will be subscription-based.
Luke Bradley-Jones, managing director of BBC.com, describes iPlayer as a VOD service: “We will have content from the last month, but also the best from the catalog stretching back 50 to 60 years.” He added, “What we’re trying to test in the pilot is the ability to drive exploration and discovery through a programming approach rather than an algorithm-based approach. We’re not trying to compete against a Netflix or a Hulu. This has to be tailored and hand-crafted, so we can create a tone of voice.”
Amazon has acquired UK-based Pushbutton, an interactive TV enterprise that builds apps and services.
Pushbutton is best known for its version of Lovefilm for Sony Bravia TVs and the PlayStation 3. Lovefilm, purchased by Amazon in January, was “basically the Netflix of Europe.”
The company also created the Planit test app that creates personalized video collections based on TV and VOD viewing habits. The app could possibly be incorporated into Amazon Instant Video (which currently offers more than 90,000 movies and TV shows).
The acquisition could also help Amazon create video apps for its tablet rumored to be launched later this year.
In related news, Amazon recently signed a deal with NBC Universal to show Universal movies through Amazon Prime Instant Video — and a deal with CBS to stream content from its back catalog, including old “Star Trek” episodes.
Amazon has announced a deal with NBCUniversal to offer Universal films online, in a move designed to step up competition with services such as Netflix and Hulu.
Amazon offers subscribers to its “Prime” program discounts on shipping of products, and free access to an online library of films. The service costs $79 a year.
Amazon announced an agreement last week with CBS that expanded its library to more than 8,000 titles. The NBCUniversal deal will grow Amazon’s library to more than 9,000 movies and TV shows (compared to Neflix’s 20,000).
Films such as “Eternal Sunshine of the Spotless Mind,” “Being John Malkovich,” and “Fear and Loathing in Las Vegas” are part of the deal.
Netflix is reportedly negotiating for exclusive streaming rights to DreamWorks Animation films.
The deal would replace DreamWorks’ contract with HBO (which runs through 2014).
DreamWorks reportedly has permission to end its HBO contract early. If it does, it could provide content to Netflix by early 2013.
If the deal goes through, it would mark the first time a major studio has licensed content to subscription VOD at the same time (as opposed to after) its pay TV window.
In related news (see LA Times link), Netflix will not be including Facebook integration anytime soon in the U.S. (although it will be integrated in Canada and Latin America). This is based on the 1988 Video Privacy Protection Act that requires peoples’ video rental information be kept private. Netflix feels that the law is ambiguous as it relates to Netflix/Facebook, but they’re not taking any chances.
According to a new report from London-based Direct TV Research Ltd., worldwide revenues from video-on-demand movies and TV shows will top $5.7 billion in 2016.
These 2016 projections represent a 58 percent increase from 2010 global revenues of $3.6 billion.
Internet-based television revenue is expected to overtake that of digital terrestrial TV by 2012.
The U.S., Italy and China are projected to be the top three VOD markets.
Simon Murray, author of the report, points out there is minimal evidence free VOD offerings will drive transactions. “There is little evidence to suggest that these free services actually encourage subscribers to pay for on-demand titles,” Murray wrote. “In fact, it may be harder to convince households to pay for on-demand services if they have become accustomed to receiving free on-demand titles.”
YouTube announced that it will live stream two music festivals — Lollapalooza in August and Austin City Limits in September — in a deal with sponsors Dell and AMD.
Two free streams will be offered for each concert — one for live performances, and the other for backstage content and interviews.
The popular video site is teaming up with producer C3 Presents for the festivals. YouTube says it has no interest in producing these events and prefers working with partners.
AMD says this is a way to efficiently reach the under 30 crowd. While they didn’t disclose the dollar amount for the sponsorship, AMD described the deal with YouTube as “significant.”
YouTube’s front page attracts a daily viewership of 50 million in the U.S.
In the latest installment of the ongoing Hulu saga, Bloomberg reports Apple is “considering making a bid” for the online video service.
Apple would join Google, Yahoo, AT&T and others who have expressed interest (Microsoft has reportedly dropped out of the bidding).
With $76 billion in cash and securities, an expected $2 billion bid would not be too difficult for Apple. If so, analysts suggest this would give Apple a leading subscription service that would rival, if not surpass, the Netflix service.
“Part of the ecosystem of Apple’s future is to include more video,” said Scott Sutherland, Wedbush Securities analyst (who recommends buying the stock). “It’s something they are focused on.”
