Filmmakers and coders gathered in San Francisco for a recent “hackathon” to explore the future of Web video. Discussions focused on Popcorn.js — “Mozilla’s HTML5 media toolkit designed to amp up interactivity,” according to Wired.
Popcorn is a framework “that allows filmmakers to supplement their movies with news feeds, Twitter posts, informational windows or even other videos, which show up picture-in-picture style. For example, if a subject in a film mentions a place, a link can pop up within the video or alongside it, directing the viewer to a Google Map of the location.”
While initially hesitant that such enhancements would distract viewers from the movie experience, directors reportedly grew accepting of the concept of providing a more interactive experience.
“It’s easy to envision Popcorn helping filmmakers with their productions as well as creating communities for films after their release,” reports Wired. “At least one documentary project, ‘One Millionth Tower,’ has already made use of the tools, coupling Popcorn with 3D graphics generator WebGL to create a Web-ready documentary that shows what would happen if the residents of a Toronto highrise were allowed to participate in re-creating their home tower.”
Yesterday, ETCentric reported that San Francisco-based start-up Lytro was getting ready to launch a new digital camera that could potentially be “the biggest technological jump since we started talking megapixels over 20 years ago…” (as suggested by All Things D).
In a public demo at AsiaD this week with Walt Mossberg, Lytro showed its innovative light field technology and camera that allows you to capture all the light rays of a scene and alter the focus AFTER the picture is taken.
The camera, which starts at $399 for the 8GB model, also offers the ability to view a scene in 3D. The Wall Street Journal post includes a compelling 17-minute video of the demo.
ETCentric staffer Phil Lelyveld submitted a related article that provides product and technical details of the consumer market light field camera.
“The camera itself is a square prism in shape, around 4.4-inches long and around 1.6-inches square,” reports Digital Photography Review. “Around two thirds of its length is bare anodized aluminum, which houses a 35-280mm equivalent, constant F2 lens. The rest of its length is coated in a soft, light gray rubber, in which you’ll find the camera’s three physical controls — the power switch, a shutter button and a slider that you stroke to zoom the lens in and out. All other interaction with the camera is conducted via the small, 128×128 pixel square touch screen that covers the rear face of the device.”
Janus Friis, co-founder of KaZaA, Skype, Joost and Rdio (with partner Niklas Zennstrom) is working on a new online video subscription service that will be available soon in the UK.
According to GigaOM, Friis has been “assembling an A-team of media and Web technology experts to launch a site that seems destined to replicate the model behind their music subscription site Rdio in the video space.” Offices have been set up in Santa Monica and Europe.
From the follow-up Q&A: Vdio (Vee-dee-o) is in closed beta for the UK and is privately funded, while the assembled team’s experience comes from companies such as Netflix, Microsoft, TV Guide and Napster.
A spokesperson for Zennstrom’s VC company Atomico confirmed that Zennstrom is not involved in the project.
Google has announced that through the new Merch Store feature, YouTube partners “will be able to sell artist merchandise, digital downloads, concert tickets and other experiences to fans and visitors.”
The Merch Store evolved from multiple partnerships: Marketing enabler Topspin will handle merchandise sales, while concert organizer SongKick will handle ticket sales. Amazon and iTunes will power transactions for music download transactions.
“The ability to add merchandise sales, ticket sales, digital downloads and more to an artist’s YouTube site definitely gives these sites more of an engaging presence for artists with their fans,” reports TechCrunch. “These destinations will now become more than just a way to discover music videos, but also a way to transact business and actually see the artist and buy their works.”
The feature should arrive in the coming weeks. YouTube will take a percentage of sales to cover costs.
The MoPix digital platform allows filmmakers and content creators to inexpensively distribute their projects as paid apps.
“Filmmakers choose from templates and customizable options to create a DVD-like experience that bridges video content with the interactivity, enhanced features, and extra content of an app,” according to the LAUNCH blog.
Filmmakers can target multiple devices including the iPad, iPhone, Kindle Fire and Android devices. The developers charge a one-time fee and a percentage of sales.
MoPix will demo the app at the LAUNCH PAD Tablet Conference this Friday in Mountain View, California.
Last month saw a surprise boom in home entertainment as Blu-ray sales surged 156 percent over the previous year during the week of September 18.
Sales were also up 131 percent for the week prior and 60 percent the week before that.
The release of high-profile titles including “X-Men: First Class,” “Thor,” and “Star Wars” made significant sales, boosting overall numbers.
The $140 six-movie “Star Wars” collection was the biggest seller, possibly due to retailers such as Amazon and Walmart heavily discounting the set to as low as $80.
“Studios are starting to bring the crown jewels out of the vault for BD release,” said IHS video analyst Jan Saxton. “That, coupled with the first releases from a very strong summer box office, has the potential to turn the movie disc market around. Weak DVD sales have continually dragged the market down in 2011.”
Check out this fascinating TED presentation on data visualization, crowd-sourced collaborative art projects, and the interface as a narrative device.
“We’re collecting and creating all kinds of data about how we’re living our lives and it’s enabling us to tell some amazing stories,” says digital artist Aaron Koblin. The TED description suggests, “his works brilliantly explore how modern technology can make us more human.”
Compelling tweet from the opening: “19th Century culture was defined by the Novel, 20th Century culture by Cinema — the culture of the 21st Century will be defined by the Interface.”
The second half ties in with interactive, collaborative music videos featuring Johnny Cash and Arcade Fire, earlier reported by ETCentric.
After months of bidding, Hulu’s owners — News Corp., NBCUniversal, Disney and Providence Equity Partners — have decided to stop its sale.
“Since Hulu holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path to even greater success,” explained the partners in a short statement. “Our focus now rests solely on ensuring that our efforts as owners contribute in a meaningful way to the exciting future that lies ahead for Hulu.”
In a related TechCrunch post, it was suggested that media companies saw more value in retaining licensing fees than selling them.
Bidders were not willing to pay more for Hulu knowing that the costs for content rights would increase dramatically after the two year period being sold. (Google reportedly bid $4 billion, but wanted streaming rights for longer than the guaranteed “couple of years.”)
A new study from Nielsen shows that approximately 40 percent of tablet and smartphone owners use their devices on a daily basis while simultaneously viewing television. The figures jump to 70 percent for users who do the same several times a week.
Most of these viewers are primarily checking email, followed by surfing information and accessing social networks, suggesting strong potential for second-screen applications.
The study suggests users are accessing social networks more than websites with information related to the TV program. “Unfortunately, the study doesn’t break down if people are 1) participating or just listening to social conversations and 2) if the conversations are related to the TV program at hand,” reports Lost Remote. “But it’s probably safe to say that more viewers are more inclined to talk about (or listen to) conversations about a TV show than proactively look up expanded content about it.”
Successful second-screen apps should bring together “social conversations, expanded content and interactive (even synchronized) advertising,” suggests the article. “Compelling second-screen experiences, in theory, will move the needle more in the ‘related’ direction, making TV viewers more engaged overall.”
Netflix returned from MIPCOM last week with several new foreign TV shows it hopes will draw interest from its 25 million subscribers.
Programs include Norwegian gangster drama “Lilyhammer” starring Steve Van Zandt, French/German co-production “Borgia,” and the British supernatural drama “Being Human.”
The slate of foreign programming will join the remake of BBC drama “House of Cards” as Netflix turns to original, first-run drama series.
“Netflix has already committed to a second season of both ‘Borgia’ and ‘Lilyhammer,’ suggesting its taste for original and foreign-made fare is no passing fancy,” according to The Hollywood Reporter. “The company is also in a bidding war with Showtime and Hulu for the rights for the relaunch of cult comedy series ‘Arrested Development.'”
Netflix chief content officer Ted Sarandos points out the strategy is in response to customer demand, since TV shows account for 50-60 percent of total viewing on Netflix.
“We’ve moved very aggressively into this space,” Sarandos said. “The growing audience for these 1 hour serialized dramas is typically on pay TV: Showtime, HBO or Starz, those ones who are least likely to want to sell their shows to me on our (second-run) season-after model. So we have to develop the muscle to create and distributing these shows ourselves.”
Netflix has announced it will drop its controversial plan to split its streaming and DVD businesses, taking recent public outcry (and negative Wall Street reaction) into consideration.
“This means no change: one website, one account, one password…in other words, no Qwikster,” wrote CEO Reed Hastings on the company blog and via email to subscribers. Hastings also explained that the company is “now done with price changes.”
Ted Sarandos, chief content officer for Netflix, told an industry crowd at MIPCOM in early October that he was “very convinced” the proposed split was “good for the long-term health of the business. And the long-term clarity of the brand.” Hastings had also been quoted as saying the split would be necessary for improving the services in moving forward. “But,” added Sarandos, “we also hear our customers, and we want to make sure we react to that.”
Netflix’s stock was up 6.8 percent yesterday following the announcement, giving it a market value of $6.57 billion.
YouTube is reportedly putting up $100 million in advances to well-known personalities and major media companies to produce original content channels on on its video site.
The plans include attracting major advertisers and getting higher ad rates for professional video programming. Insiders suggest that YouTube hopes to launch the channels sometime next year.
The Wall Street Journal reports that agreements are underway with the likes of pro skateboarder Tony Hawk, Warner Bros., News Corp.’s ShineReveille unit, BermanBraun, Fremantle Media (“The X Factor”), “CSI” creator Anthony Zuiker, and others.
According to WSJ: “With its channels initiative, Google — which has been under pressure to turn YouTube into a profit center since buying the site for $1.6 billion in 2006 — is aiming to position the site for the rise of televisions and cable set-top boxes that let people watch online video in their living rooms, said the people familiar with the matter. More people are also watching videos on their smartphones and tablets, pressuring traditional cable and satellite operators to make content available on smaller screens.”
ComScore numbers indicate YouTube had more than 600 million unique visits in September.
According to Miramax CEO Mike Lang, the future of the home entertainment industry and movie production rests in cloud-based digital locker UltraViolet.
Warner Home Video and Sony Pictures Home Entertainment are among the studios rolling out sellthrough titles this fall, which are capable of being stored on UltraViolet and then played on various compatible devices.
“As an industry, we really have to believe it,” Lang said in a Q&A session at MIPCOM in Cannes. “We really don’t have choice. If the home entertainment business as we know today, in terms of the transaction business, goes away, that’s not good for anyone in this room.”
“Lang said failure to reinvigorate the sellthrough model could adversely affect studios’ ability to finance movies going forward,” explains The Hollywood Reporter. “Sales of DVD/Blu-ray Disc/electronic sellthrough movies have historically affected whether a title was profitable or not.”
Lang suggests the digital transaction model has not always been clear to consumers, especially in terms of compatibility with all the available devices and different ecosystems. He points out that Netflix has been so successful due to its ease of streaming on multiple devices such as Blu-ray players and game consoles.
The Miramax exec believes the studios need to partner with tech companies and retailers moving forward to develop a cohesive strategy. “I don’t know how many people use photo sharing software, but that is 90 percent cloud-based,” he said. “Ninety-five percent of the software industry in the world is now through cloud-based transactions. I’m hopeful that the movie business gets there.”
Microsoft is getting a boatload of new content for its Xbox video service intended to help it serve as a digital media hub. The company has struck deals with Comcast, Verizon, HBO and others.
Verizon and Comcast will be joining AT&T’s U-Verse to provide content, although while Verizon will include live video TV and video on demand, Comcast is testing the waters with its VOD library only. HBO Go streaming access will provide HBO original programming and movies from Warner Bros., Fox Searchlight and Universal Studios. Bravo, EPIX and Syfy are among the cable networks that will be available. Xbox’s international content will include the BBC, Channel 4, Channel 5 and LOVEFiLM in the UK; Antena 3, RTVE and Telefonica in Spain; and Televisa in Mexico.
But how do you get to the movies, TV shows, games and music that you want? Microsoft hopes you will command your Xbox with voice control, motion control and a Windows smartphone.
“This is incremental stuff but it’s still interesting. A source who’s played with the new service says it’s genuinely cool. Just as important, given that Microsoft has sold some 50 million compatible machines, it has (potential) leverage to do some really interesting stuff,” reports All Things D. “This is where Google TV would like to be, and it’s why Google is out pitching content guys for a relaunch this fall.”
Producer Mark Burnett and the team at Youtoo is hoping to kickstart the first age of social TV by “putting 500 people on TV each day — providing more Americans than ever before with a real shot at their 15 minutes of fame,” according to the press release.
Burnett’s production studio VIMBY (Video in My BackYard) and online distributor KoldCast TV have joined Youtoo CEO and founder Chris Wyatt in the venture.
“VIMBY will be producing content for the network asking users to submit video ‘FameSpots’ or ‘Social Shouts’ via the Web, iPhone, iPad or Android to insert themselves into the content,” reports Lost Remote.
Youtoo’s patent-pending software and cross-platform technology stack enable users to record an HD broadcast quality video, or a “FameSpot,” which is filtered by the software and if chosen, will be put into the live broadcast feed.
“Youtoo is the world’s first social TV network,” says Wyatt. “Since millions of people want to be on TV, we created a website and app for that. Youtoo is a social network, television network, and the technology to make them all work together. Just like a social network, you can interact with your friends or followers. However, you can also interact with a national audience on TV. Think of it as Facebook for TV in concept.”
Youtoo launched September 27th in beta and is currently live. According to Wyatt, the network has distribution to 15 million households through Comcast, Time Warner, Cox, Charter, Verizon, Service Electric, Bright House, National Cable Television Cooperative and Insight Cable.
