Market research firm Pacific Media Associates estimates that approximately 185,000 3D-ready projectors will be sold to U.S. schools (grades K-12) this year, which would be more than double the number sold last year.
“Schools are trying to keep up with the multiplex, keen to find ways to engage students in an age of 3D movies and gadgets that make traditional classroom materials look dated,” reports The Wall Street Journal. “And the technology and equipment makers are eager to create a new market for their 3D products.”
Teachers who are 3D proponents find that introducing 3D experiences in the classroom are beneficial in explaining a wide range of topics from understanding what cartilage in a skeletal system looks like to how math works in real life. “You don’t want to turn away because you don’t want to miss anything,” said one middle school student of the approach.
It should came as no surprise that younger generations are drawn to 3D, the iPad and mobile devices, but despite new technologies interactive teaching techniques remain the key. This makes 3D technology different in the classroom than it is in the multiplex. “Anyone can watch 3D, but you need to interact with it to really learn,” says James Mayrose, associate professor at Buffalo State College and chief executive of Tactus Technologies Inc., a company that offers a 3D dissectible-frog program.
Early studies indicate 3D projection dramatically increases test scores, and it is interesting to note that, unlike TVs, many 3D-ready projectors typically cost the same as regular projectors ($600-800).
According to WSJ, some schools are evaluating budgets while some are “waiting for more 3D materials that are in compliance with testing and graduation standards.” The article also points out that “few if any of the leading academic publishers, including Pearson PLC and McGraw-Hill Cos., have created their own stereoscopic course material, but Texas Instruments’ DLP says it is currently in discussions with various publishers.”
ETCentric staffer Phil Lelyveld suggests this is a potentially huge market for monetization and marketing opportunities.
Amazon has become “the most disruptive company in the media and technology industries,” suggests Wired.
Amazon’s rumored tablet has the potential to be the perfect machine to sell both digital goods delivered immediately or physical goods delivered in two days.
“Why not make an independent movie or television show and release it through Amazon?” asks the article. “Once the video is hosted on Amazon’s servers, it’s available for immediate digital download or streaming through Prime to desktops, tablets or set-top boxes. Both streaming and downloads promise a revenue share for content creators. Customers could buy a Blu-ray or DVD that Amazon burns and ships on demand — no storage, no overhead.”
While some of the content may not prove to be top quality, some of it could be the next Funny Or Die or Channel 101 while dramatically impacting distribution: “The breadth and independence of buying choices could easily differentiate Amazon from traditional studios — or even for those studios themselves, from competing services like Netflix.”
Amazon may also offer its forked Android-based OS as a platform to hardware partners providing a new platform with its own code, app and media stores, cloud services and revamped UI.
“In a year from now,” writes Forrester analyst Sarah Rotman Epps, “we could see a range of ‘Amazon tablets’ made by different hardware manufacturers.”
Apple claims there are more than 600 U.S. school districts that have at least one classroom where each student is receiving an iPad to use throughout the school day.
The popular tablets feature interactive programs in math, note-taking apps, videos and tutorials on everything from history to foreign languages.
The tablets are reportedly very popular in special education and for those who learn visually.
Textbook publishers are racing to develop curriculum specifically for iPads. Moreover, digital programs are less costly than textbooks and have interactivity and videos as well.
“I don’t want to generalize because I don’t want to insult people who are working hard to make those resources,” says Burlington High (Massachusetts) principal Patrick Larkin of textbooks, “but they’re pretty much outdated the minute they’re printed and certainly by the time they’re delivered. The bottom line is that the iPads will give our kids a chance to use much more relevant materials.”
Dish is expected to introduce a streaming movie service under its Blockbuster brand next month. The move will introduce a competitor to Netflix and coincide with that company’s recently announced price increase.
When Dish acquired Blockbuster’s assets in April for $320 million, it received content rights that it has sought to beef up through discussions with the studios.
“This ought to begin changing the way investors think about Dish,” said Ryan Vineyard, an analyst at RBC Capital Markets. “It goes from being an old-school pay-TV company to launching what could be a really high-growth business.”
Dish currently ranks as the second largest U.S. satellite-TV provider behind DirecTV.
Netflix walked away from another deal with Starz after that company insisted on a tiered-pricing model similar to what they would get with a cable channel. Netflix did not want to tamper with the simplicity of its monthly fee model.
Netflix had reportedly offered Starz more than $300 million per year to renew their agreement.
With the demise of the Starz deal, Netflix customers may feel that they are paying more and getting less. Still, Netflix counters that their Starz content accounts for only 5-6 percent of domestic viewing.
Netflix will be challenged by competitors like Hulu, Amazon, Apple and Microsoft XBox Live. Moreover, cable companies are increasingly offering similar access to video through TV Anywhere services.
Starz may either sell its content to a Netflix competitor or try and create its own streaming brand like HBO.
As the bidding war for Hulu continues, Financial Times reports that Yahoo, Amazon and Dish Network are all expected to offer near 2 billion dollars for the company, its subscription service and the rights to exclusive content for at least two years.
However, Google is rumored to have proposed a significantly higher bid for an acquisition proposal on a larger scale. Details have not been released, but some speculate that Google may offer a couple billion dollars more in exchange for more content for a longer period of time. It is not clear if the Google proposal includes a longer deal for content or possibly something else — or if Hulu would even be interested in a new plan.
According to The Wall Street Journal: “Since that’s not what Hulu’s owners have put on the table, ‘normally we would have thrown people out if they’d said that,’ says an executive familiar with the sales process. But Google ‘indicated that there’s enough money’ involved so that Hulu’s owners are at least thinking about continuing the discussion.
The video site would fit nicely with Google’s YouTube, which has struggled in landing the type of long-form premium content that Hulu owns. And if rumors are accurate, Google is willing to pay.
But would the content owners agree to terms with Google, which is already the largest video website worldwide, when they were earlier holdouts on Google TV?
Rovi has announced DivX Plus Streaming that allows cloud-based movie services, such as Best Buy’s CinemaNow and other sites integrated with the Rovi Entertainment Store, to stream movies securely to DivX-compatible devices.
New features include being able to pause on one device and seamlessly resume on another, improved video quality, and support for multiple language tracks and subtitles.
“Other content-protection companies, such as Google’s Widevine subsidiary, offer some similar capabilities to service providers, so Rovi is playing catch-up to a degree. And not every Hollywood studio allows its movies to be distributed in the DivX format,” reports the Los Angeles Times. “Rovi executives insist, however, that they’ve leapfrogged the competition with some features, including the near-Blu-ray-quality images and the ability to support multiple alternate-language soundtracks and subtitles in the same stream.”
Although integration into specific products has yet to be announced, Rovi explained the technology will be available to many existing devices through a firmware update.
Yahoo will introduce a new lineup of original programming beginning in early October, reports Variety.
The eight short-form series will feature appearances from actors including Morgan Spurlock, Niecy Nash and Judy Greer.
Erin McPherson, VP and head of video at Yahoo, indicates this is the first phase in a planned increase for 2012 regarding originals hoping to “yield even bigger names, longer programs and maybe even scripted fare.”
“While Yahoo isn’t about to overtake Fox or CBS as those nets launch their fall schedules, the company will mix some traditional TV programming tactics with its own new-media savvy,” suggests the article.
Yahoo reportedly leveraged user metrics to determine what types of shows would sell and has plans to redesign its video platform to be more like Netflix and YouTube.
According to Variety: “Of the 47.3 million video streams Yahoo generated in July, its original series alone garnered 27 million — more than the 24.4 million Hulu scored in its entirety that month.”
Amazon is reportedly close to production on its long-rumored tablet device. TechCrunch provides a fascinating first-person report on the Android-based Kindle (but sorry, no pictures yet).
The device will initially feature a 7-inch color touchscreen with a 10-inch model coming next year. The interface is Amazon’s and the main screen resembles iTunes Cover Flow with a carousel of books, apps, movies. It is built on top of pre 2.2 Android. It will NOT be getting Honeycomb or Ice Cream Sandwich.
It will be integrated with Amazon’s content store, which is one-click away. Apps will be available though Amazon’s Android App Store (and not Google’s Android Market). Additionally, the book reader is the Kindle app, the music player is Amazon’s Cloud Player and the movie player is Amazon’s Instant Video player. There is no camera.
The device is expected to include a free subscription to Amazon Prime, which will provide access to Amazon Instant Video.
TechCrunch anticipates an end of November launch at a cost of $250. There are many more details in the article…
Miso’s iPhone application has paired up with DirecTV receivers over Wi-Fi to provide users an experience beyond TV show checkins.
The application automatically shows users what is playing, allows them to share what they’re watching and rate it, chat with other viewers, and answer questions about the show.
Miso co-founder Somray Niyogi says, “Now that we know what you’re watching, we can explore what synchronization could really mean. To us, it’s about value — this may come in the form of simplicity of sharing, delivering you complementary content, getting answers to questions you might have while watching TV or a combination of all of the above.”
Miso has more than 225,000 users and competes with GetGlue and Yahoo-owned IntoNow. Earlier this year, the startup began beta tests of an Android app to work with programming on Boxee.
Online video subscribers of Netflix and Amazon Prime paid almost $50 on average for video subscriptions during a recent six-month period.
According to new research from Parks Associates, subscribers spent less than half of that amount on a la carte video purchases.
The number of movie and TV show downloads declined 56 percent from 2009 to 2010, and movie rental downloads decreased 70 percent.
“Based on the reported usage of video download services by U.S. survey respondents in Q4, consumer spending on a la carte video during a six-month period ranged from $12 to $26,” reports Home Media Magazine. “Comparable spending on video services subscriptions during that same period reached at least $48 per household.”
“The all-you-can-eat-style subscription approach taken by Netflix has proven successful in the U.S. market,” Parks said in its report. “It has helped to drive up consumption — and spending — for online video.”
Netflix ended the most recent fiscal quarter with more than 25 million subscribers in North America.
In its first international venture, Hulu is launching its subscription service in Japan where it will offer hundreds of premium feature films and thousands of TV shows for $19.19/month.
The service will be accessible via select connected TVs and smartphones (Engadget reports that Panasonic Blu-ray players, Sony Blu-ray players and TVs, Xbox 360 and PS3 consoles and Android tablets are relegated to the “coming soon” list.)
Content will be provided from CBS, NBCUniversal, Sony Pictures Entertainment, Twentieth Century Fox, The Walt Disney Company and Warner Bros. Additional local market content will be added including Japanese-produced and other Asian content.
Hulu is also announcing an exclusive mobile marketing partnership with NTT Docomo. Details will be forthcoming.
A follow-up post from GigaOM yesterday outlines the differences between Hulu’s current U.S. offerings and its plans for the Japanese market, “that could give a hint at what Hulu might look like in the future.” So is there a “no ads, higher fees and more content suppliers” future for Hulu outside of Japan? If so, watch out Netflix!
The Consumer Electronics Association (CEA) is developing new standards for 21:9 aspect ratio TV displays.
The standards are meant to support the emerging wider-format movies being released by Hollywood studios.
CEA said it is calling for industry participation “to investigate incorporation of methods for signaling delivery of the presence of 21:9 video into CEA 861, A DTV Profile for Uncompressed High-Speed Digital Interfaces.”
“As video displays with the 21:9 aspect ratio are now appearing in the marketplace, adding this feature to the standard can more efficiently deliver such video to DTV receivers with native 21:9 displays,” CEA said in a statement.
Efforts will be coordinated by CEA’s DTV interface subcommittee’s uncompressed A/V digital interfaces working group.
Despite having no host on Sunday, MTV’s 2011 Video Music Awards ramped up audience engagement through social media.
MTV delivered pictures and videos to their audience in realtime through their second screen application and social media channels.
Fans could track what celebrities were tweeting about, and who was tweeting the most. The application also showed which celebrities and content generated the most buzz. (Celebrities who did not tweet during the event could have missed out in a big way.)
The awards program scored its highest-ever ratings, pulling in 12.4 million viewers. “Not only was this year’s show the most-watched in the history of the Video Music Awards’ 27-year history,” reports Rolling Stone, “but it was also the highest-rated telecast in the 30-year history of the network.”
In his Wall Street Journal “All Things D” Personal Technology column this week, Walt Mossberg reviews three set-top boxes: the $100 Roku 2 XS, the $99 second-generation Apple TV and the $199 Boxee Box from D-Link.
“The intent of the three products I tested is to do what a computer can, but in a simpler, cheaper and more TV-like manner,” he writes, “with easy setup, clear onscreen menus and small, simple remotes.”
Mossberg endorses the Apple TV for those who use iTunes or who own an iPad or iPhone. Apple’s AirPlay allows you to wirelessly stream content to your TV. For others, he likes the simplicity and price point of Roku, which also has a game function. Mossberg suggests Boxee is a bit too complicated and rough around the edges, but might be a good choice for techies.
Bottom line: “To watch Internet video easily on a TV, either Roku or Apple TV is the best choice for average consumers.”
