Adobe has launched a public beta of its Generate Video app, part of the Firefly Video model, which users can try for free on a dedicated website. Login is required, and there is still a waitlist for unfettered access, but the Web app facilitates up to five seconds of video generation using text and image prompts. It can turn 2D pictures into 3D animation and is also capable of producing video with dynamic text.  The company has also added an AI feature called “Extend Video” to Premiere Pro to lengthen existing footage by two seconds. The news has the media lauding Adobe for beating OpenAI’s Sora and Google’s Veo to market. Continue reading Adobe Promos AI in Premiere Pro, ‘Generate Video’ and More

Apple TV+ will be available as a $9.99 monthly add-on with Amazon Prime Video in the U.S., allowing users to use the service in one app with a single bill, the companies announced. The deal has the mutual upside of adding the cachet of award-winning Apple originals like “The Morning Show” and “Ted Lasso” to Amazon Prime, while getting Apple TV+ in front of Prime’s more than 100 million U.S. households. Apple doesn’t release specific subscriber numbers for Apple TV+, which has reportedly accrued about 25 million paid global subscribers since its 2019 launch. Continue reading Apple TV+ to Be Available as an Amazon Prime Video Add-On

Meta is rolling out new generative AI advertising tools for video creation on Facebook and Instagram. The expansion to the Advantage+ creative ad suite will become widely available to advertisers in early 2025. The announcement, made at Advertising Week in New York last week, was positioned as a way for marketers to improve campaign performance on Meta’s social platforms. The new tools will allow brands to convert static images into video ads. The company also announced a new full screen video tab for Facebook that feeds short-form Reels with long-form and live-stream content. Continue reading Meta Announces New GenAI Video Tools at Advertising Week

Generative video models seem to be debuting daily. Pyramid Flow, among the latest, aims for realism, producing dynamic video sequences that have temporal consistency and rich detail while being open source and free. The model can create clips of up to 10 seconds using both text and image prompts. It offers a cinematic look, supporting 1280×768 pixel resolution clips at 24 fps. Developed by a consortium of researchers from Peking University, Beijing University and Kuaishou Technology, Pyramid Flow harnesses a new technique that starts with low-resolution video, outputting at full-res only at the end of the process. Continue reading Pyramid Flow Introduces a New Approach to Generative Video

Hailuo, the free text-to-video generator released last month by the Alibaba-backed company MiniMax, has delivered its promised image-to-video feature. Founded by AI researcher Yan Junjie, the Shanghai-based MiniMax also has backing from Tencent. The model earned high marks for what has been called “ultra realistic” video, and MiniMax says the new image-to-video feature will improve output across the board as a result of “text-and-image joint instruction following,” which means Hailuo now “seamlessly integrates both text and image command inputs, enhancing your visuals while precisely adhering to your prompts.” Continue reading MiniMax’s Hailuo AI Rolls Out New Image-to-Video Capability

Snapchat is now placing advertising on its main Chat tab, with Disney signing aboard as the lead partner with “Sponsored Snaps from Disney.” Taco Bell and McDonald’s are underwriting “Promoted Places.” Previously, Snapchat had kept the Chat tab ad-free. Users will now begin seeing “Sponsored Snaps” proffered by brands beside messages from their friends. “These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service,” explains Snap. Continue reading Snapchat Adds Advertising to Chat Tab with Disney a Sponsor

The theme of Zoomtopia 2024 was “an AI-first work platform for human connection,” with the release of the custom Zoom AI Companion 2.0 for Zoom Workplace, an AI assistant that costs $12 per month that starting next year will have the ability to create custom AI avatars. Initially available for short video presentations to share with internal teams, the eventual goal is to have a “digital twin” that can participate in meetings and calls. The avatars will “save time and production costs” with segments that work with Zoom Clips for internal circulation in brief messages to colleagues. Continue reading Zoom Updates Its AI Assistant and Previews Custom Avatars

Meta Platforms has unveiled Movie Gen, a new family of AI models that generates video and audio content. Coming to Instagram next year, Movie Gen also allows a high degree of editing and effects customization using text prompts. Meta CEO Mark Zuckerberg demonstrated its abilities last week in an example shared on his Instagram account, where he sends a leg press machine at the gym through transformations as a steam punk machine and one made of molten gold. The models have been trained on a combination of licensed and publicly available datasets. Continue reading Meta’s Movie Gen Model is a Powerful Content Creation Tool

Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes

Snap Inc. is leveraging its relationship with Google Cloud to use Gemini for powering generative AI experiences within Snapchat’s My AI chatbot. The multimodal capabilities of Gemini on Vertex AI will greatly increase the My AI chatbot’s ability to understand and operate across different types of information such as text, audio, image, video and code. Snapchatters can use My AI to take advantage of Google Lens-like features, including asking the chatbot “to translate a photo of a street sign while traveling abroad, or take a video of different snack offerings to ask which one is the healthiest option.” Continue reading Snapchat: My AI Goes Multimodal with Google Cloud, Gemini

TikTok is updating its Live subscription offering, renaming the monetization offering simply “Subscription,” opening it up to eligible non-Live creators in regions including the U.S., Japan, Brazil, France, the UK and Germany. Like the third-party subscription platform Patreon, TikTok’s Subscription allows fans to pay creators for exclusive content and other perks. In participating regions, creators can offer fans monthly subscriptions at three price tiers, each with its own parameters and perks. TikTok launched Live subscriptions in 2022 and announced in March that it would be revamping the feature to allow more users to monetize. Continue reading New TikTok Live Subscriptions Help More Creators Monetize

DirecTV has entered into a definitive agreement to acquire the Dish Network from EchoStar, realizing a long-time goal. The deal sees DirecTV paying Dish Network $1 for video distribution assets including Dish and Sling TV, and taking on $9.75 billion of Dish’s $20 billion in debt. The agreement does not include EchoStar’s wireless spectrum investments. Concurrently, AT&T has agreed to sell its 70 percent DirecTV stake to private equity firm TPG, which holds the other 30 percent. That deal is valued at $7.6 billion and is not contingent on the Dish acquisition, which is expected to close in Q4 2025. Combined, DirecTV and Dish will serve more than 18 million customers. Continue reading EchoStar Agrees to Sell Dish Network, Sling to Rival DirecTV

Google has updated its AI assistant, NotebookLM, allowing the AI note-taking and research tool to find summaries of audio files and YouTube videos. First released at the Google I/O developer conference in 2023, NotebookLM even creates sharable AI-generated audio discussions and podcasts. It allows users to upload file formats including PDFs, Google Docs, Google Slides and websites. The items, including text, can be stored in shareable “notebooks,” organizing material in a central location, and users can ask Google’s Gemini AI questions about the notebook material. Initially embraced by students and educators, it has become equally popular among business users. Continue reading Google Unveils New Updates to Its AI-Powered NotebookLM

Visual effects studio Digital Domain has brought its Autonomous Virtual Human project to Amazon Web Services, which will provide generative AI and machine learning tools and provide Digital Domain’s creations and processes a home in the global cloud. The collaboration “aims to propel the evolution and global reach of Digital Domain’s AVH technology and expand its use for multiple industries, including entertainment, gaming, healthcare, hospitality, and commercial applications,” Amazon said in a statement that emphasizes “AWS cloud services, particularly Amazon Bedrock,” as providing the infrastructure and adaptability “to drive AVH’s growth.” Continue reading Digital Domain Leverages AWS for Its Virtual Human Initiative

Amazon has joined the ranks of firms offering generative video tools, although its release is aimed only at advertisers, at least for now. Simply called Video Generator, it can turn a product image into a video that showcases the product and even demonstrates its features, “leveraging Amazon’s unique insights to vividly bring a product story to life.” At the company’s Accelerate 2024 conference Amazon also debuted Live Image, which lets brands create animated GIFs from stills, a customizable chatbot assistant for third-party sellers, and a new AI-powered recommendation engine based on customer interests. Continue reading Amazon’s Video Generator Turns Stills into Advertising Clips