By
Paula ParisiApril 19, 2022
YouTube is beginning a phased rollout for a new YouTube Shorts feature that, much like TikTok Stitches, allows users to remix videos using content created by others. The new feature will automatically opt-in videos across the platform, with IP owners able to opt-out if they don’t want their content used in remixes, the company says, explaining that it will function as a discovery feature. “Any time a Short is created from your own channel’s content, it will be attributed back to your original video with a link in the Shorts player,” notes YouTube. Continue reading Audio Remix Function Expanded to Video for YouTube Shorts
By
Paula ParisiApril 15, 2022
TikTok has officially gone live with Effect House, the augmented reality tool that allows users to create AR filters and share them with the community. The ByteDance company has been testing the feature since last summer. Since then, at least 450 creators have used Effect House to create more than 1.5 billion videos that generated over 600 billion global views, according to TikTok. “Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan,” Effect House empowers expression “through a wide array of engaging and immersive formats.” Continue reading TikTok Launches Effect House for User-Generated AR Filters
By
Paula ParisiApril 8, 2022
Seventy two percent of Americans say they “love” their user experience with streaming services, according to Nielsen’s State of Play report, which notes that 93 percent of those surveyed will increase their streaming subscriptions or make no change, despite nearly half the respondents admitting they’re somewhat overwhelmed by options. As of February, U.S. viewers could choose from more than 817,000 unique program titles, compared to about 646,000 in 2019. In the 12 months ending February 2022, Americans’ upped their average weekly video streaming time by 18 percent, to 169.4 billion streaming minutes, from 143.2 billion. Continue reading Nielsen Says Viewers ‘Love’ Streaming but Find It Confusing
By
Paula ParisiApril 8, 2022
OpenAI has created a new technology that creates and edits images based on written descriptions of the desired result. DALL-E 2, an homage to the surrealist painter Salvador Dalí and the Pixar film “Wall-E,” is still in development but is already producing impressive results with simple instructions like “kittens playing chess” and “astronaut riding a horse.” OpenAI says the tech, “isn’t being directly released to the public” and the hope is “to later make it available for use in third-party apps. “Already some are expressing worry that such a tool has potential to exponentially increase the use of deepfakes. Continue reading DALL-E 2 by OpenAI Creates Images Based on Descriptions
By
Paula ParisiApril 7, 2022
Further to its goal of becoming a sort of Google-with-benefits for viewers who stream TV shows and movies across multiple platforms, Plex is reformatting its welcome screen to include a discover feature, universal search and universal watchlists. Rolling out in beta, the new Plex interface offers what amounts to personalized search-and-save “across virtually any streaming service,” from Plex’s own free movies and television series to subscription services like Netflix, Disney+ and HBO Max. “As of today, Plex searches, personalizes, and organizes all of your content, no matter where that content lives,” the company announced. Continue reading New Plex Features Help Viewers Navigate Streaming Services
By
Paula ParisiApril 1, 2022
Community forum aggregator Reddit is looking into expanding user-generated video content. Although it hasn’t yet reached the testing phase, reports say the platform is exploring a TikTok-like suite of editing tools, including a reaction feature comparable to Stitches and Duets (which have inspired similar functionality on Instagram’s Reels and Snapchat’s Spotlight). Reddit already supports video, but not reactions. Reportedly, its interest at this early stage is in reactions as an engagement tool for discussions, not in fostering a full-blown creator economy like TikTok, Instagram and Snapchat. Continue reading Reddit Is Evaluating Video Reactions to Enhance Discussions
By
Paula ParisiApril 1, 2022
Following last year’s “invitation only” rollout, Amazon has released the Glow projector for kids in the U.S. The touch-sensitive 19-inch Glow image can be used for gameplay, arts, storytime and more. It also has an 8-inch LCD screen for video calls, making it a way “for little ones to enjoy hands-on activities while adults simultaneously — and remotely — join in the fun” using a free app for smartphones and tablets. The $300 price includes a 1-year Amazon Kids+ subscription featuring thousands of books, games and the ability to chat with popular Disney characters. Continue reading Amazon Glow on a Mission to Help Families Stay Connected
By
Paula ParisiMarch 31, 2022
TikTok is introducing a new feature, the TikTok Library, aimed at making it easier for creators to augment entertainment content and jump on trends. The TikTok Library will initially be populated with content from Giphy, including the audio-enhanced GIFs known as Giphy Clips. Companies ranging from TV and movie studios to game makers, record labels, sports leagues and media outlets have been sharing licensed content using Giphy Clips. Giphy was founded in 2013, and was in 2020 purchased for $400 million by Facebook, now Meta Platforms. Continue reading TikTok Library Taps Giphy to Add New Video Creation Tools
By
Rob ScottMarch 29, 2022
YouTube recently announced that it plans to offer full seasons of ad-supported streaming TV series free of charge, a first for the Google video platform. The move will put YouTube in competition with a growing number of free streaming services such as IMDb TV, Peacock, Plex, Pluto TV, The Roku Channel, Tubi and Xumo. U.S. consumers can expect more than 4,000 free episodes to start, with up to 100 additional film and television titles to be added each week. The popular video site already offers more than 1,500 free, ad-supported movies, so the television content is expected to serve as a vital expansion of its streaming options. Continue reading YouTube Joins the Free, Ad-Supported Streaming TV Market
By
Paula ParisiMarch 22, 2022
Vimeo is adjusting its bandwidth policies, a result of explosive demand for video consumption and hosting due in part to the expanding creator economy. When some existing Vimeo customers recently complained after being hit with news of a sudden, sizable billing increase, Vimeo quickly apologized. CEO Anjali Sud issued a mea culpa that included photos of an extended bouquet and crossed wires. “For those who consume large amounts of video bandwidth,” wrote Sud, “we have continued to enforce legacy policies that are poorly communicated and that are causing unnecessary friction and anxiety.” Continue reading Vimeo Offers Apology to Customers Irked Over Fee Increase
By
Paula ParisiMarch 18, 2022
Voice shopping over smart devices rose to 45.2 million in 2021, a 120 percent increase in three years, reflecting a 30 percent compound annual growth rate according to Voicebot Research, which tracks use of voice-assisted devices. The analytics firm found that 20.5 million U.S. adults had used voice to shop for a product at least once in 2018. That figure rose to 45.2 million in 2021. However, the firm found that general-use smartphone voice assistants — such as those from Apple (Siri), Amazon (Alexa) and Google — declined 2.8 percent among U.S. adults in 2021. Continue reading Study Finds Consumers Embraced Voice Shopping Last Year
By
Paula ParisiMarch 14, 2022
Google is debuting a host of new features for its Android mobile phone interface. Reactions between iPhone and Android users will now appear as emoji in text messages. Videos will be experienced by all recipients in the same resolution as when sent through Google Photos links in a conversation, a feature the company says will soon be available for photos, too. The Portrait Blur now available to Pixel users and Google One members through Google Photos is expanded to work on pets, plants and food, and will soon be rolled out to Android users. Continue reading Google Rolls Out New Features, Updates for Android Mobile
By
Paula ParisiMarch 11, 2022
TikTok has launched a distribution platform for music creators, SoundOn. The all-in-one platform, which also offers marketing assistance, is designed to help artists develop and launch their careers. Released in beta last year, SoundOn has already gone live in the U.S., UK, Brazil and Indonesia, enabling music to be directly uploaded to TikTok and Resso, a music streaming platform ByteDance launched in 2020. SoundOn enables “artists to grow their fanbases, harness their creative voice and get their music heard worldwide,” TikTok says. Creators keep 100 percent of their streaming royalties in year one and 90 percent thereafter. Continue reading TikTok Launches SoundOn to Help Music Creators Monetize
By
Paula ParisiMarch 10, 2022
Children’s programming has always been some of the most popular content on YouTube, generating billions of views since the platform launched in 2005. But the accompanying advertising and algorithm-driven recommendations proved problematic, sometimes serving material that parents deemed inappropriate. YouTube has taken various steps to address this, becoming in 2015 the first social platform to launch a children’s version of its main product. It later opted to have humans, not algorithms, make the content recommendations for kids, a costly trade-off that seems to have produced positive results. Continue reading YouTube Kids Finds Right Formula to Improve Video Content
By
Rob ScottMarch 8, 2022
WarnerMedia’s CNN is expected to charge $5.99 per month for its subscription-video streaming news outlet, CNN+, when it rolls out this spring. Early subscribers who sign up for CNN+ during the initial four-week promotion will pay $2.99 and have the option of CNN+ for life at 50 percent off the regular price, as long as the subscription is kept active. While many TV news networks have been launching free, ad-supported streaming outlets, CNN+ will reportedly run the same price as Fox Nation. The news network hopes that CNN+ will attract consumers growing up without cable and help the brand transition to a post-pay TV world. Continue reading CNN Readies Launch of Subscription Streaming News Outlet