A world of opportunities to improve both the audience experience and effectiveness of advertising were the subject of a C-Space panel on the first conference day of CES 2020. All of the panelists from Hulu, WarnerMedia, Accenture, IBM, Nielsen and Twitch focused on the central role of the consumer. Yet even as advertising becomes more addressable based on consumer interest and behavior, making it theoretically possible to serve every viewer a different tailored ad, there will still be some commercials that will remain universal. Continue reading CES Panel on Transforming Contextual Advertising and Media

The full potential of AI is still years away but LG Electronics president and chief technology officer Dr. I.P. Park presented four levels of artificial intelligence that will alter the relationship between humans, technology and life. Park, who delivered a CES keynote last year, was joined at LG’s CES Media Day press conference by Jean-François Gagné, CEO of the Montreal-based Element AI. The two companies announced a memo of understanding on January 5 to work together in development of AI technologies. Continue reading LG Presents AI Levels, ThinQ and NextGen TV at CES 2020

This month, Alphabet-owned YouTube will begin limiting the data it collects on children’s videos and stop showing data-driven personalized ads. Video creators will be responsible for designating their content as targeting children and will face Federal Trade Commission fines if they do not do so. The FTC also won’t allow comments or other features such as pop-ups meant to increase viewership. The new data collection limits will likely have negative financial implications for creators of free kids’ content. Continue reading YouTube Limits Data Collection, Targeted Ads on Kids’ Videos

Continue reading Dynamic Branding: Ryff’s Quest for Virtual Product Placement

A new Deloitte study, “Connectivity and Mobile Trends Survey,” found that current U.S. households own “an average of 11 connected devices, including seven with screens to view content.” Deloitte vice-chair/U.S. telecom and media and entertainment leader Kevin Westcott declared that, after AT&T, T-Mobile and Verizon roll out 5G, we’ll see “a significant increase in connected devices.” The study further found that 67 percent of consumers plan to upgrade to 5G-compatible smartphones when they become available. Continue reading Deloitte Predicts 5G Will Spark Boom of Smart Home Devices

In July, security firm Forescout discovered that DTEN touchscreen smart TVs, one of video conference service Zoom’s “certified hardware providers,” can be hacked to allow evildoers to bug conference rooms and capture video feeds and whiteboard notes. A two-week study of the DTEN D5 and D7 connected displays revealed five bugs, three of which have been patched but two of which remain. After Forescout disclosed the flaws to DTEN, it decided to go public to raise awareness of the security threat. Continue reading Multiple Bugs Made Zoom Hardware Susceptible to Hackers

Although YouTube made a splash announcing its plans to produce scripted entertainment, the platform is pulling back from that ambition, which it once saw as the tip-of-the-spear for its $12-per-month ad-free YouTube Premium. The arena of Subscription VOD has become more crowded than ever, as Apple, Disney, WarnerMedia’s HBO Max and, next year, NBCUniversal’s Peacock join stalwarts Netflix, Amazon, Hulu and HBO. YouTube chief business officer Robert Kyncl calls the sector “as crowded as L.A. traffic.” Continue reading YouTube, Facebook Step Back from Their SVOD Strategies

Netflix, which makes almost $16 billion in annual revenue from its 158 million global subscribers, prides itself on being free of advertising. But the company also is $12 billion in debt and facing increasing competition in the streaming video sector from rivals including Apple and The Walt Disney Company. According to eMarketer, Netflix’s “days at the top may be numbered,” and many experts believe that Netflix will eventually have to turn to advertising. Even without ads, however, Netflix is increasing brand engagement. Continue reading Netflix Still Avoids Ads, But Heats Up Its Brand Partnerships

For the first time, Netflix released subscription details and numbers for global regions, including Asia, Europe and Latin America. The company stated in October that it would begin to release this information. It comes after another first: Netflix’s loss of U.S. subscribers — 126,000, to be exact — in Q2 2019. With 60 million Netflix subscribers in the U.S., Netflix appears to have saturated the U.S. market, which is valued at $9 billion annually, making its focus on global markets more crucial. Continue reading Netflix Targets International Markets as U.S. Growth Slows

The 3rd Generation Partnership Project (3GPP) is the organization responsible for global standardization of 3G, 4G and, now, 5G. The group considers the cellular technology innovations of many companies to create features that work across various networks and phones. The 3GPP just approved 24 new projects to advance 5G, which are targeted to go online in the second half of 2021. The projects will commence their work in early 2020. 3GPP’s Release 15, approved in mid-2018, enabled early 5G to use 4G as a foundation. Continue reading 3GPP Greenlights 24 New Projects for 2020 to Advance 5G

Facebook has been under fire for abuse on its platform, although chief executive Mark Zuckerberg often said that its AI tools have been successful at diminishing such problems. It turns out that he’s right: Facebook’s recent Community Standards Enforcement Report revealed that it removed 32+ billion fake accounts between April and September, compared to “just over 1.5 billion” during the same period last year. Largely responsible for the improvement is deep entity classification (DEC), a machine learning framework. Continue reading Facebook’s AI Technique Deletes 32 Billion Fake Accounts

A recent Ericsson Mobility Report reveals that there has been a 68 percent increase worldwide in mobile data traffic and that it is expected to continue to grow with the adoption of 5G and increased expansion of 4G mobile networks. Ericsson predicts that, by the end of 2025, there will be 2.6 billion 5G subscriptions, accounting for 65 percent of the world’s population and generating 45 percent of the globe’s total mobile data traffic. In related news, AT&T rolled out low-band 5G service to customers in 10 cities. Continue reading Ericsson Projects Global Mobile Data Traffic to Soar with 5G

A coalition of Big Tech companies and academics have banded together to fight deepfakes. Facebook, Amazon Web Services (AWS), Microsoft, the Partnership on AI, and academics at Cornell Tech, MIT, University of Oxford, UC Berkeley, University of Maryland College Park and the State University of New York at Albany just launched the Deepfake Detection Challenge announced in September. The problem is serious; deepfakes have swindled companies and could sway public opinion during upcoming elections. Continue reading Big Tech, Academics Launch Deepfake Detection Challenge

YouTube has written guidelines to flag videos and comments that insult or demean others over race, gender or sexual orientation directed at anyone including private individuals, public officials and YouTube creators. The company will rely on “raters” to screen videos that have been flagged. YouTube earlier introduced policies to restrict exploitation of children, extremist content and hate speech, but those policies were scrutinized in June when a volatile situation arose between a commentator and a journalist. Continue reading YouTube Takes Next Steps to Enforce Harassment Policies

Netflix started a global test of a new feature — dubbed Watch Now — that allows users to skip browsing titles and begin streaming immediately. The new feature will appear as a button on the profile selection page that opens when the Netflix app launches on a smart TV or streaming device. Netflix is well known for testing features with specific local markets, device categories or audiences. Watch Now is being tested for a month or two with a small worldwide audience on TVs and TV-connected devices including Roku and Fire TV. Continue reading Netflix Tests Feature to Skip Browsing and Begin Streaming