The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

AT&T plans to rename streaming service DirecTV Now as AT&T TV Now. Its new streaming service AT&T TV will be tested in a handful of markets; customers will be able to access AT&T TV and AT&T TV Now via the same AT&T TV app on mobile devices and/or connected TVs. To continue service, DirecTV Now subscribers will have to accept AT&T’s terms of service, and will then be able to log in with the same credentials. AT&T, which has not released pricing information for the new services yet, lost about two million traditional pay-TV subs last year.  Continue reading AT&T Readies Streaming Service, Rebrands DirecTV Now

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

Videos trending on YouTube are getting longer. Whereas many videos used to run seven or eight minutes, the most recent popular videos are as long as 60 minutes. Felix “PewDiePie” Kjellberg’s recent video is 30 minutes, for example, and Shane Dawson’s latest documentary is 60+ minutes. The driving force behind the trend is creators’ efforts to make more money via advertising. Ads run at the beginning of videos that are less than 10 minutes long, while YouTube allows the insertion of ads in the middle of videos that run longer than that. Continue reading YouTube Creators Increasing Revenue with Longer Videos

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming with Social Media Influencers on the Rise

Cloud-based video locker UltraViolet, Hollywood’s attempt at a cross-platform digital movie storage service that launched in 2011, is scheduled to shut down tomorrow. To avoid permanently losing access to content, UltraViolet users are reminded to link their libraries of movies and TV shows to an existing retailer such FandangoNOW, Kaleidescape or Walmart-owned Vudu. After tomorrow, according to the homepage, “Your UltraViolet Library will automatically close and, in the majority of cases, your movies and TV shows will remain accessible at previously-linked retailers.” Continue reading UltraViolet Users Are Reminded to Link Libraries to Retailer

Despite analysts’ forecast of a slowdown and the threat of regulations, Google parent Alphabet posted strong earnings, with reported revenue of $38.9 billion, up 19 percent over the same period last year, and $9.2 billion in profits. The tech company’s continued dominance in search is foundational to its robust financial health. Announcement of the strong results, after a worrisome first quarter, caused Alphabet’s stock to rise 9 percent in after-hours trading. Google is expected to profit from advertising in Maps, YouTube and other areas. Continue reading Led by Search Dominance, Google Posts Strong Earnings

Twitter has inked a deal with Olympics rights holder NBCUniversal to show coverage of the Olympic Games in Tokyo next summer. While most of the Olympic coverage will still be exclusive to NBC’s TV networks and streaming platforms, Twitter will offer limited live event coverage, regular highlights and a daily 20-minute studio show produced from Tokyo by NBC. According to Twitter, some social platforms experience a drop in activity during major sporting events, while Twitter can commonly tout a double-digit jump in traffic as users actively tweet about what they are watching. Continue reading Twitter Signs a Deal with NBC For Live Olympic Coverage

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

In its push for more video content, Twitter is launching a new tool named LiveCut to replace its SnappyTV third-party live video-editing tool. LiveCut, two years in development and now integrated within content management platform Twitter Media Studio, is designed to help marketers and brands easily create video clips of live broadcasts, distribute them via Twitter, and monetize them through Twitter Amplify, the platform’s video ad product. SnappyTV, which Twitter acquired in 2014, will shut down December 31. Continue reading Twitter LiveCut Helps Publishers Create, Share Video Clips

Netflix rarely releases viewership numbers, arguing that, because it doesn’t court advertisers, it can safely sit on its own data. That mindset is changing, however, as competition heats up in free ad-supported streaming TV services. Tubi and Viacom’s Pluto TV have released viewership numbers — 20 million for the former and 15 million for the latter — but they don’t use independent measurement firms such as Nielsen or Comscore. Advertisers continue to be wary without such third-party verification. Continue reading Streaming Video Services Moving Toward Audience Ratings

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Dish Network’s AirTV subsidiary has launched the AirTV Mini, a 4K streaming dongle powered by Android TV that promises more memory and a faster processor than similar devices from competitors such as Amazon, Google and Roku. The Wi-Fi-enabled, HDR-compatible stick offers Dish’s Sling TV, Netflix, OTA channels, and apps created for Android TVs — all accessible via a single interface. It also provides support for Google Assistant and Google Play. When teamed with an OTA antenna and AirTV Wi-Fi network tuner, the palm-sized $79.99 device provides a streaming solution for TV viewers and cord-cutters that includes OTA feeds from networks. Continue reading Dish Releases AirTV Mini, its Next-Gen 4K Streaming Stick

YouTube and Facebook are looking to compete with other social platforms by offering creators more direct monetization tools. At VidCon in Anaheim, YouTube chief product officer Neal Mohan revealed that the number of YouTube personalities earning five to six figures annually has jumped 40 percent year-over-year. YouTube’s new tools will help these YouTubers earn money directly from their followers. Ahead of VidCon, Facebook hosted its “Facebook Creator Day” in Malibu, during which it showcased monetization tools, including virtual stars that can be gifted to creators and a program that enables fans to pay creators for exclusive content. Continue reading YouTube, Facebook Lure Creators with Monetization Tools

YouTube just made it easier for video creators to handle manual claims of copyright infringement. With the updated policy, copyright owners will have to say where in the video their material occurs, making it easier for creators to determine whether the claim is legitimate and then to edit out content if it is. In the past, creators would have to search through their videos to find the offending material, uncertain as to where it was, making it difficult to find and fix or dispute. Continue reading New YouTube Policy Enables Easier Copyright Claim Fixes